
Early on I thought the goal was to eliminate all problems.
Now I understand the goal is to trade up to better problems.
"How do I get any users?" → "How do I support this many users?"
"Will anyone pay?" → "How do I manage cash flow at scale?"
The problems never stop. They just evolve.
And weirdly, that's what makes it sustainable. You're not chasing an end state. You're building the capacity to navigate whatever comes next.
#buildinpublic
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