Content Scientist

Selling #email #martech and targeting marketers by their #ESP loyalty? Do you look for 1, 2, or 3 year competitive vendor loyalties? I am compiling 200 marketers near 12 mos with their ESP but finding 24 mos 'feels' like better prospects unless 1 year change 'rhythms' are clear

@tkulzer Thanks Tom!

@ContentScienti1 Read receipts are almost universally unsupported and unsent these days. If that's what you're using to register an "open" then I'd expect most to log zero. "Opens" in the email marketing platform world are measured by an image being loaded by the recipients email client.

#emailgeeks what is the best #emailmarketing tool to quickly check whether specific email copy is getting too close to #spam (ex, is sending 3 video or document links problematic?)

@tkulzer Hello Tom, Thanks! Tricky as I seem 'ok' in every sense, but realizing a huge percentage of emails where I am answering a question I know the recipient has been waiting for never log as 'opened'... Since posting a friend told me iphones may not 'read-reciept' for Hubspot 'sales'

@ContentScienti1 That's not how email spam filtering works in 2024. There's no such tool that will actually tell you that because it isn't how big providers determine where your email goes.

Will this type of #highimpact #adtech work within #EmailMarketing campaigns? This is by far the most evolved vendor in mobile capability, but I know the rules are different in #email. I am specifically wondering about the "Adaptive Scroller": spotible.com/gallery/ #mailgeeks

#highimpact ad units with mobile capacity. This is radical #AdTech live in the wild: spotible.com/gallery/ Units like the "adaptive scroller" work well in fashion where the sponsors and the content blend seamlessly ( #chanel on Pantheon Media's "Grazia" Magazine) :

@1Serwin There was a price collapse, as much as 50% in some geos, so now is the best time to acquire for these types of buyers

Define #ESP as "how do you send your #EmailMarketing" and the answer to non #emailgeeks can be surprising. I am using #notablist to look at Godaddy, Wix, Hubspot, and soon Monday & "Thryv" to see #martech from their app marketplaces in users' #email campaigns originating there

Congrats @MailCharts - acquired and finding a new home at @TrustValidity. Never seen as 'frenemies' and always liked and respected their team. We shared our mission in #email #BusinessIntelligence as pure healthy competition. Clip-in &Crank! #emailgeeks #deliverability #martech

The Validity Inc. family is growing! We are thrilled to announce our acquisition of MailCharts, a platform that powers data-driven campaign planning for ecommerce marketing teams. Learn more here: bit.ly/3NW9ae0 #EmailMarketing #EMAIL #ecommerce #MarketingStrategy

@martechismktg These are interesting times in our space

Validity acquires MailCharts ow.ly/G7RA103xFe0

Growens' MailUp acquires ContactLab, owner of Notablist's peer "NewsletterMonitor,com" while @notablist starts their roadshow to pursue strategic initiatives. This is a very interesting time in the #email #businessintelligence space! #emailmarketing #martech #deliverability

@growens_io @ContactLab @MailUp wow!

We are proud to announce the acquisition of @ContactLab and its prospective integration with @MailUp, for even better customer engagement & marketing automation solutions. Read the news: growens.io/en/doc/2022040…

DM me for unlimited access

Selling #MarTech to an #emailmarketer with "Vendor Change Rhythms" @notablist parsing the stack in every #email campaign since 2014. #askmeanything (#emailgeeks and @OnlyInfluencers only). We are welcoming all strategic discussions if our data is of interest. We love your #ideas

It's the lack of #emailmarketing "vendor flux" and the #email #martech loyalty that makes these charts from the @notablist "ESP Loyalty Report" interesting. 80 months loyal with Marketo @MarTechConf , 89 months with 250ok @martech_zone . No #emailgeeks chats rejected, DM ideas!

@opennebula @AroldiMarco @growens_io Mentioned vendor: opennebula.io/discover/

Learn from @AroldiMarco, Infrastructure Engineer at @growens_io, how the multi-national group behind powerful #DigitalMarketing platforms like #MailUp and #AgileTelecom is using #OpenNebula for their #DevOps & #PrivateCloud needs! ➡️ hubs.ly/Q016NRhx0 🤓 #opensource #cloud

@MikeHillyer @HigherLogic @OmedaDataDriven @Informz @MotionMailApp @AdobeMarketo @AureaSoftware @yesmail Other times we see marketers churn, then return to their ESP (in the case below, from Salesforce, to Maropost, back to sales force)

Only #emailgeeks follow me so I never explain my #technographics. 6 years of #emailmarketing campaigns sent with colored dots to represent the #email #martech solutions we have identified within each campaign itself. In the image I am researching #ESP use, change & vendor loyalty

@MikeHillyer @HigherLogic @OmedaDataDriven @Informz @MotionMailApp @AdobeMarketo @AureaSoftware @yesmail some are really clean, predictable vendor 'switches' with a very clean end and start... I try to predict when a marketer is shopping for a solution, or when they will probably switch based on past tenure with a vendor