Jesse P. Gilmore | Niche in Control

"My business doubled in 6 months." Susan Fernandez. Epiphany Studio. Acquired in 18 months. But this is what mattered most. You have to be willing to be scared. To see a future you could never imagine. That's where reinvention starts. Comment REINVENT & I'll send the case study.

She got 3 weeks off when she had her baby. One week her pay was docked. That stuck with her. So when she built her agency, she gave her team what she never had. That's not a culture policy. That's a vision. 🎙️ Full episode with Laura Szczes here: bit.ly/4uhJOfB

She went to Europe with her daughter. Her agency kept running. Laura Szczes built that. Hired smarter. Built a guidebook. Made onboarding measurable. Took a couple of years. Then operations felt plug and play. That's founder independence. Not theory. Real life.

Jesse sat down with Tony D’Urso. Most agency growth programs teach one thing - marketing. Delivery will figure itself out. It won't. Jesse calls it the revenue trap. The fix is leverage first. One unit of input. Ten units of output. Client results that do your marketing for you.

Jesse sat down with @TonyDUrso to share his journey into entrepreneurship.   It started with one client. $15K → $100K a month. Nine months. That became 500 agencies. The Leverage for Growth method. A book.   All built around one thing. Removing founder dependence.

"I want to sell in five years." Here's the real math. 6–9 months to sell. Allow a year. 2–3 years of incentive payments after. Build founder independence before the buyers show up. Watch our interview with David Blois: bit.ly/4wdli0y

10 years ago: a handful of agency buyers. Now: 700. Earn outs are mostly gone. Deal structures have evolved. But what buyers want, hasn't changed. A business that doesn't depend on the founder. That's the foundation. 🎙️ Watch the full interview: bit.ly/4wdli0y

His revenue doubled. His hours dropped by half. Same business. Different design. Ryan was drowning in agency operations. We rebuilt how the business runs in 12 months. Free case study breaks down every step. DM me HALF and I'll send it to you.

If your business stopped tomorrow… what would break? 🕕 Would your team keep moving? Would decisions still get made? Or would everything slow down… and stop? This is what we call a single point of failure. And for most agency founders, that point is themselves.

A lot of agencies are still using models from 10–20 years ago. Not because they work best. Because they’re familiar. The shift? Focus on value, not time. That’s better for you and better for your clients.

Most founders think growth means hiring. But better systems change everything❗️ 10 hours → 2 hours → automated Same work. Less time. More capacity. That’s how you grow without building a bigger team.

We don’t use AI to replace people. We use it to remove time-wasting work. ➡️ Job descriptions. ➡️ Hiring guides. ➡️ SOPs. Simple input → structured output. That’s how you build leverage.

SOPs don’t get built because founders don’t understand them. They don’t get built because they take too long. So we changed the process. Take a Loom video → turn it into an SOP in minutes using AI. 📝 No prompts. 95% accuracy. That’s what leverage actually looks like.

If your work goes from 10 hours → 2 hours… but you’re still charging hourly… You didn’t lose value. Your pricing model broke. AI isn’t replacing agencies. It’s exposing outdated models. The shift is already happening: Value > Time

The future of agencies is splitting in 2️⃣: Execution agencies compete on cost. Strategic agencies go upmarket and become true partners to their clients. One competes on price. The other competes on value. Which agency are you?

One client went from $15K/month to $100K/month in 9 months. That's $800K in additional annual recurring revenue! 💰 That’s the kind of value that changes how pricing should be viewed.

Value-based pricing works when both sides align on the outcome. It’s similar to how strategic partnerships are built in large companies: a shared vision, shared value, win-win.

Value isn’t about how hard the work is. It’s about the return the client gets. ⏱ Time saved. 💵 Money saved. 💰 Money earned. Once you understand the ROI you create, pricing based on value starts to make a lot more sense.

A single point of failure is when one person holds something so critical that without them, the business can’t operate at the same level of quality❗️ Founder, employee, contractor, or vendor. Dependency creates fragility.

Productivity drops when task switching goes up. Stack similar work together, reduce decision fatigue, and get more done in less time.