Conversion Bridge

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1.15 can pull a visitor's ad click IDs (gclid, fbclid) into a hidden form field, so they flow into your CRM, Zapier, and webhook feeds. That's how you import offline conversions for leads that close later. conversionbridgewp.com/docs/pass-utm-…

1.15 lets you choose first-touch or last-touch attribution for the UTM data saved with your conversions. First-touch credits the campaign a visitor first arrived with. Last-touch credits the most recent one. Useful when a returning visitor clicks a new ad.

Run the same GA4 property on more than one domain you own? 1.15 can keep it as one GA4 session across them, so one visitor isn't counted as two. Turn it on in Conversion Bridge and list your domains, no GA admin needed. conversionbridgewp.com/conversion-bri…

Send visitors to a separate checkout or booking domain? 1.15 can forward their UTM parameters and ad click IDs across, so the campaign that brought them in doesn't get lost at the hop. conversionbridgewp.com/conversion-bri…

New integration in 1.15: Fluent Booking by @WPManageNinja. Conversion Bridge now tracks appointments, free bookings as leads and paid bookings as revenue, with enhanced conversions on every one. conversionbridgewp.com/integration/fl…

Pinterest Ads gets a Conversions API in 1.15. Send conversions to @Pinterest server-side, deduplicated against the browser tag, so ad blockers stop hiding them. Plus better Enhanced Match and click ID capture. conversionbridgewp.com/ad-platform/pi…

New in 1.15: OpenAI Ads. Add the @OpenAI measurement pixel with no code, and optionally its Conversions API for server-side tracking. Measure conversions from ads in ChatGPT on your WordPress site. conversionbridgewp.com/ad-platform/op…

Heads up: Conversion Bridge 1.15 can trigger a fatal error on a small number of sites. I've already shipped 1.15.1 with the fix. If your site is affected, update to 1.15.1, or grab it from your account and swap the plugin folder. Stuck? Reply here and I'll help you sort it.

Conversion Bridge 1.15 is out. The big one: form conversion tracking is now automatic. Enable a form plugin and it just starts tracking, enhanced conversions included. No more opening each form one by one. conversionbridgewp.com/conversion-bri…

Getting cookie consent right isn't only about compliance. When a visitor declines, a proper setup still tells Google enough to estimate the conversions you'd otherwise lose in your reports. Skip it entirely and you lose that too. conversionbridgewp.com/google-consent… #WordPress #WebDev

Quick check for your site: open it in an incognito window, decline your own cookie banner, then watch whether Google tracking still fires. If it does, your banner isn't actually connected to your tags. Full walkthrough here: conversionbridgewp.com/google-consent… #WordPress #WebDev

On June 15, Google changed how your site shares data with Google Ads. If your cookie banner isn't properly connected to your tracking, visitor data can reach Google Ads even when someone declines. A quick way to check your site: conversionbridgewp.com/google-consent… #WordPress #WebDev

I was on @WPProductTalk discussing data-driven product decisions and how I dog food Conversion Bridge to help me grow it wpproducttalk.com/podcast/data-d…

Conversion Bridge 1.14 is live. - Custom Tracking Scripts - Enhanced @Fluent_Forms integration - New: Bit Form by @bit_apps - New: @FunnelKitHQ - Microsoft Ads enhancements - Faster page tracking - Weekly email redesign Full post: conversionbridgewp.com/conversion-bri…

“Conversion tracking made easy.” Not a bad way to describe Conversion Bridge 😄 Simple setup. Useful features. No nonsense.

A new site design is up! Come check it out: conversionbridgewp.com

Your biggest traffic source is probably "direct / (none)" – which really means "I don't know." Here's how to decode it and fix it. 👇