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Luke Cope
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Luke Cope
@Copozade
Co Founder & Creative Strategy Director @bottledIMGNTN
Sheffield, England Katılım Kasım 2009
4.6K Takip Edilen5K Takipçiler

Big Dans Big Bath 🛀
The standard UK bath size is a full foot shorter than 6ft 7in English Centre Half Dan Burn.
So, Victorian Plumbing are offering Big Dan Burn a bespoke giant bath to fit his stature following the Geordies substitute heroics so far in the World Cup.
Because after towering over Norwegian attackers (And hopefully Argentinian ones) - the big man deserves to relax

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Bottled Imagination has just turned 4 years old. Fastest 4 years of my life...
Here’s some highlights from the past year 🍾 💭
27% growth in revenue - during a time of constantly pending war and politicians doing what they want, we'll take that!
At the same time we managed to grow profit
We picked up 4 U.K. search awards for our work with On and MedExpress. This includes Most Innovative campaign for the second year in a row 🏆
Plus...
Best SEO agency! Which was a big one for us since we don't define ourselves as an SEO agency. I think this shows where the search industry is heading!
We made the top 10 on Prolific Norths top 50 PR agencies list coming in at number 8.
We launched 3 new products. Crafted Imagination, Shot of Imagination and Artificial Imagination. These new launches are keeping us at the forefront of our industry,
We got a big shiny new office with actual personal space, meeting rooms and breakout areas
The team grew to 24 people are we are hiring for 4 more roles currently
We spoke at Brighton SEO, The Marketing Meetup, Digital Marketing Europe in Lisbon, Friends of Search in Amsterdam and booked on for BrightonSEO San Diego
We're taking the team way to an island (In Lancashire....) next week to celebrate and plan out our year 5.
It's still just the beginning of something.

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2 in 10 people eat in the bath.....
So when Slim Chickens approached us to do an April Fools campaign we leaned into what 20% of the UKs strangest people were doing.
We collaborated with one of our long term clients, Victorian Plumbing, to launch the worlds first 'Dip Tap'
So now people can enjoy their Slims, in the bath, with their very own Slims sauce dip tap.




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There's no such thing as a bad idea...
Except there absolutely is. And we've created a tool to tell you whether it is or not.
Trained (Very very loosely) from the creative minds at Bottled Imagination.
Whether it's a future Cannes winner or absolute stinker, There's no such thing as a bad idea tells you straight.
Test your idea, rinse a colleagues idea. Don't take it personally. Or do. It's up to you. 👇
Tic.bottledimagination.com

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We run Imagination Sessions on a monthly basis internally at Bottled Imagination and now we are doing external ones
(Its a fancy name for a webinar guys)
The first one is April 10th at 11am GMT and it's on 'How to create PR campaigns that drive real behaviour change'
We will be covering
– A creative process for campaigns that disrupt the usual experience
– How to target a specific audience for behaviour change
– Methods for tracking impact of campaigns beyond just coverage
– Real life examples of how we are both creating and measuring cause campaigns
After this webinar you will be armed with a repeatable process for creating campaigns that can drive a real change in behaviour and get people to care about something that they usually might ignore.
Spaces are limited, sign up here
- bottledimagination.com/webinars/pr-ca…

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The impact of TV on Search 👇
Our 'Don't ignore the beep' campaign with Electrical Safety First featured on BBC Morning Live on Monday.
For the campaign we’ve been getting the nation testing their smoke alarms, due to the fact that 4 million brits admitting to never testing their smoke alarms.
This came with social creative but has also picked up broadcast coverage.
We've been tracking the impact on awareness and search after TV coverage and the results have been unbelievable. Direct correlations with national TV features and knock on effects of people searching for how to test smoke alarms with huge increases since the campaign launch and during TV coverage.


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“Yes so If you just upload a photo of your lost dog into the Ring doorbell app as seen in our SuperBowl ad”
“Yes it will connect to other ring cameras and scan the neighbourhood to find your lost dog”
“Do you see what I did there? I disguised mass human surveliance as a puppy search party”
#SuperBowl
#SuperBowlAds



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New work: Don’t Ignore The Beep 🚨
43% of us don't test our smoke alarms and over 4 million Brits don't actually have a smoke alarm installed at all.
Last week, alongside the awesome Electrical Safety First, we launched a campaign to raise awareness around this potentially life saving topic.
The campaign has been launched across paid & organic social and national broadcasts across all major ITV regions.
For the social creative we wanted something different. The team created a ‘get ready with me’ style video…with an important twist that stops people in their tracks. This has received over 200k views on TikTok organically so far.
Probably most importantly, Electrical Safety First have had the general public reach out and say the campaign has made them test their own smoke alarm at home
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Luke Cope retweetledi

“16 years old Luke Littler
16, years, old, Luke Littler
16 years of age Luke Littler
16…
The young whippersnapper Luke Littler, only 16
Still has an umbilical cord Luke Littler
16 years old..Luke..Littler…16”
#DartsWorldChampionship

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