Luke Cope

Public toilets are going extinct in the U.K. We did the maths 🧮 We did the WWF inspired endangered species posters 🐼 We we stood outside in the cold and filmed public toilets 🚽 (Not me someone else)

The impact of TV on Search 👇 Our 'Don't ignore the beep' campaign with Electrical Safety First featured on BBC Morning Live on Monday. For the campaign we’ve been getting the nation testing their smoke alarms, due to the fact that 4 million brits admitting to never testing their smoke alarms. This came with social creative but has also picked up broadcast coverage. We've been tracking the impact on awareness and search after TV coverage and the results have been unbelievable. Direct correlations with national TV features and knock on effects of people searching for how to test smoke alarms with huge increases since the campaign launch and during TV coverage.

Your click through rates are about to increase from AI Overviews and AI mode 👇 Google are releasing a new UI where groups of links will automatically appear in a pop-up as you hover over them on desktop

“Yes so If you just upload a photo of your lost dog into the Ring doorbell app as seen in our SuperBowl ad” “Yes it will connect to other ring cameras and scan the neighbourhood to find your lost dog” “Do you see what I did there? I disguised mass human surveliance as a puppy search party” #SuperBowl #SuperBowlAds

New work: Don’t Ignore The Beep 🚨 43% of us don't test our smoke alarms and over 4 million Brits don't actually have a smoke alarm installed at all. Last week, alongside the awesome Electrical Safety First, we launched a campaign to raise awareness around this potentially life saving topic. The campaign has been launched across paid & organic social and national broadcasts across all major ITV regions. For the social creative we wanted something different. The team created a ‘get ready with me’ style video…with an important twist that stops people in their tracks. This has received over 200k views on TikTok organically so far. Probably most importantly, Electrical Safety First have had the general public reach out and say the campaign has made them test their own smoke alarm at home

I hearing that I can’t eat meat until 1am and gradually wake up at 11am tomorrow. That’s what I’m hearing. That’s how we plan on living the rest of this year. Pathetic.

“16 years old Luke Littler 16, years, old, Luke Littler 16 years of age Luke Littler 16… The young whippersnapper Luke Littler, only 16 Still has an umbilical cord Luke Littler 16 years old..Luke..Littler…16” #DartsWorldChampionship

New work 🍾 💭 Preply x Carluccio’s: This week you can get 25% off when you order the bill in Italian 🇮🇹 49% of Brits have felt embarrassed that they couldn’t speak another language in certain situations and we’ve all been guilty of pointing at a menu and mumbling what we want. To tackle language barrier anxiety, Preply have teamed up with Italian chain Carluccio’s to reward diners who order the bill in Italian - “il conto, per favore” Love this campaign from the Bottled Imagination team 🍝 🇮🇹

I’m 37 this week

New Work: You always remember your first Feefo have partnered with four iconic British Brands - Iceland, Charles Tyrwhitt Shirts, British Airways Holidays and Currys to celebrate and thank their first ever reviewer. The brands will be giving personalised and meaningful gestures related to their review, showing appreciation for their very early trust and loyalty. Rolling out this week and featured in PRWeek, CX Magazine and the Retail Times already ⭐ ⭐ ⭐ ⭐ ⭐

We recently celebrated our third birthday at Bottled Imagination 🎂 So we obviously made a highlight reel for to look back at the past year Some of the highlights 👇 📈 Grew revenue by 46% 🏆 Winner of 6 U.K. Search awards, 4 U.K. Content and PR awards 🏆Best Use of Creativity - Consumer at the PR Moment awards and Best New agency at the PR Week awards ‍ 👨‍👩‍👧‍👦 ‍11 new talented team members 🏢 1 new office 🥇 Double figure new client wins 🧠 Created a strategy and insights team which is already near capacity 🧑‍🎨 Hired our first designer in house 🌍 Expanded our work with our clients into the US and Germany It’s been a year… We’re bridging that gap between the PR and the Search world. Year 4 might be our biggest yet 🍾 💭

'Best of' articles were used as a source of trust for 42% of non brand searches in Gemini based on our recent AI and earned media study. Publishers relevant to the sector (that the search query related to) were used as a source nearly 60% of the time too. Getting the right mix of authority and relevance with your coverage has always been an important factor in the PR & SEO world but now it looks like relevance and a specific type of relevance is going to be more important than ever. You can download the full study here - bottledimagination.com/insights-and-w…

Awesome to see our “Just a minute” campaign with Victorian Plumbing featured in the PRWeek UK roundup this week! Our research showed nearly 50% of men don’t check for lumps in the bathroom and spending just one more minute in there could help you spot something early on.

If AI were recommending brands in your key categories… would your name even show up? We analysed 100 high-intent e-commerce queries to see what earned media sources LLMs actually use to decide which brands to surface. ✅ 99% of answers used earned media as a source ✅ “Best of” lists were used as a source 42% of the time in Gemini ✅ Industry relevant media > national media ✅ Recency matters — 40%+ of sources were from 2024 onwards The lines between PR, SEO and AI search are blurring fast. Is your brand ready? 👉 Download the full study here - bottledimagination.com/insights-and-w…

@champagnekofi Cheers man!

@Copozade Congratulations, watching from afar, really cool to see, happy for you & wishing you more success 🙌🏿

Might setup an agency” vs Year 3 of agency This week we finish our 3rd year since launching Bottled Imagination (trading, we didn’t publicly launch until Sept) 60% of startups fail in their first 3 years in the U.K. There’s a reason for that. It’s really bloody hard. It’s hard to get momentum, it’s hard to keep momentum. I’m really proud of the Bottled Imagination team for getting this far. We had a plan in place when we launched and we’ve pretty much met that plan year on year. This year in particular has been a step up. We’ve expanded our client base, expanded in different regions, taken our headcount above 20 people. It still feels like we are just getting started! I’ll be writing up a year 3 review for my Born or Made newsletter over the next few weeks which will have all the highlights and the real stories too 🍾💭

Sometimes you can create trends, sometimes you can jump on the back of them, sometimes you can do a bit of both💍 Making quiet proposals louder for Diamonds Factory. 50 pieces of high-quality global coverage, including The New York Post and The Guardian plus exposure on social media, podcasts and TV

Full episode - youtu.be/Y88ZgRGJODQ

A few weeks ago I went on the Agency Giants podcast with Jordan Platten to chat all about Bottled Imagination and growing an agency We covered off - What made me want to setup my own agency - Motivations and happiness - What that first month with £1k in the bank looked like - How focusing on just doing the best work you can can have an impact - How we actually did some of the campaigns we’ve talked about on here - Why and how we've won 30 awards in the first 3 years - How to manage expectations within the PR world Full episode in the comments 👇

Google I/O conference: What’s next for SEO? That’s the problem. That’s not the question you should be asking. It’s what’s next for the user. How will they be researching? How will they be buying? How will the first generation that comes through that don’t ’Google it’ be searching for things? Figure that out and you’ll figure what’s next for SEO out. My predictions: 1) You can be everywhere but nowhere Ranking first in Google for an informational search query is absolutely not the same as showing up in an AI overview. Brands might only be as noticeable as a citation in a text book. The budget required to ‘show up’ won’t be a direct translation to what it is required now because the impact will be far less. 2) Search will become personalised but everything will become far less personal. Universal personal assistants will take over the research phase and become the ‘Personal recommendation’. Hours of scouring reviews and recommendations might be gone for individuals. Which means those touch points to a conversion will be taken care of by your AI personal assistant. Brands might end up scrambling to appeal to a set of personalised AI assistants who match their target audiences. 3) Because of the above, what we define as target personas will completely change. Which is a good thing, how personas have been defined has been in the stone age for a long time Instead of “John is 33. He works full time. He likes corn flakes and he takes his family on holiday twice a year” It will be “John is 33. He works 40 hours per week. He uses Google for his AI personal assistant. His family also uses it. He uses it to plan bi annual holidays for him and his family based off a personalised data from his family set that includes: wanting to go somewhere between 25-30 degrees, somewhere which has access to a beach, somewhere that is child friendly and somewhere that has a rating of 4 stars above and is within a budget of £1.5k for a week. His AI assistant uses x process and sites to identify these destinations and brands servicing these destinations for him and presents this back to him in a presentation format” The persona will half be about the person and half about the AI assistant they use and how we get in front of those assistants. I think this is an exciting time for SEO and PR and for the the users of search. I joined the Digital Marketing world during Panda and Penguin and everything seemed like it was on fire. It wasn’t, SEO just needed to adapt.