Luke Cope

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Luke Cope

Luke Cope

@Copozade

Co Founder & Creative Strategy Director @bottledIMGNTN

Sheffield, England Katılım Kasım 2009
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Luke Cope
Luke Cope@Copozade·
Public toilets are going extinct in the U.K. We did the maths 🧮 We did the WWF inspired endangered species posters 🐼 We we stood outside in the cold and filmed public toilets 🚽 (Not me someone else)
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Luke Cope
Luke Cope@Copozade·
No more World Cup games is depressing. Do they do a World Cup coming out show with Ant And Dec at all? Show them getting back home without American amenities etc
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Luke Cope
Luke Cope@Copozade·
Ronaldinho wondering what he can do to get back into prison instead of doing this
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Luke Cope
Luke Cope@Copozade·
The players in the changing room the past hour waiting for Shakira, Madonna and Justin Bieber to finish their shit up #ArgSpain #WCFinal #Worldcup
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Luke Cope
Luke Cope@Copozade·
Slack after you’ve blocked out some ‘Do not disturb’ time in your calendar
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Luke Cope
Luke Cope@Copozade·
I’ve never seen a tackle be celebrated as much as the Jed Spence tackle then #england #EngArg
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Luke Cope
Luke Cope@Copozade·
Big Dans Big Bath 🛀 The standard UK bath size is a full foot shorter than 6ft 7in English Centre Half Dan Burn. So, Victorian Plumbing are offering Big Dan Burn a bespoke giant bath to fit his stature following the Geordies substitute heroics so far in the World Cup. Because after towering over Norwegian attackers (And hopefully Argentinian ones) - the big man deserves to relax
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Luke Cope
Luke Cope@Copozade·
Bottled Imagination has just turned 4 years old. Fastest 4 years of my life... Here’s some highlights from the past year 🍾 💭 27% growth in revenue - during a time of constantly pending war and politicians doing what they want, we'll take that! At the same time we managed to grow profit We picked up 4 U.K. search awards for our work with On and MedExpress. This includes Most Innovative campaign for the second year in a row 🏆 Plus... Best SEO agency! Which was a big one for us since we don't define ourselves as an SEO agency. I think this shows where the search industry is heading! We made the top 10 on Prolific Norths top 50 PR agencies list coming in at number 8. We launched 3 new products. Crafted Imagination, Shot of Imagination and Artificial Imagination. These new launches are keeping us at the forefront of our industry, We got a big shiny new office with actual personal space, meeting rooms and breakout areas The team grew to 24 people are we are hiring for 4 more roles currently We spoke at Brighton SEO, The Marketing Meetup, Digital Marketing Europe in Lisbon, Friends of Search in Amsterdam and booked on for BrightonSEO San Diego We're taking the team way to an island (In Lancashire....) next week to celebrate and plan out our year 5. It's still just the beginning of something.
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Luke Cope
Luke Cope@Copozade·
2 in 10 people eat in the bath..... So when Slim Chickens approached us to do an April Fools campaign we leaned into what 20% of the UKs strangest people were doing. We collaborated with one of our long term clients, Victorian Plumbing, to launch the worlds first 'Dip Tap' So now people can enjoy their Slims, in the bath, with their very own Slims sauce dip tap.
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Luke Cope
Luke Cope@Copozade·
There's no such thing as a bad idea... Except there absolutely is. And we've created a tool to tell you whether it is or not. Trained (Very very loosely) from the creative minds at Bottled Imagination. Whether it's a future Cannes winner or absolute stinker, There's no such thing as a bad idea tells you straight. Test your idea, rinse a colleagues idea. Don't take it personally. Or do. It's up to you. 👇 Tic.bottledimagination.com
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Luke Cope
Luke Cope@Copozade·
We run Imagination Sessions on a monthly basis internally at Bottled Imagination and now we are doing external ones (Its a fancy name for a webinar guys) The first one is April 10th at 11am GMT and it's on 'How to create PR campaigns that drive real behaviour change' We will be covering – A creative process for campaigns that disrupt the usual experience – How to target a specific audience for behaviour change – Methods for tracking impact of campaigns beyond just coverage – Real life examples of how we are both creating and measuring cause campaigns After this webinar you will be armed with a repeatable process for creating campaigns that can drive a real change in behaviour and get people to care about something that they usually might ignore. Spaces are limited, sign up here - bottledimagination.com/webinars/pr-ca…
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Luke Cope
Luke Cope@Copozade·
The impact of TV on Search 👇 Our 'Don't ignore the beep' campaign with Electrical Safety First featured on BBC Morning Live on Monday. For the campaign we’ve been getting the nation testing their smoke alarms, due to the fact that 4 million brits admitting to never testing their smoke alarms. This came with social creative but has also picked up broadcast coverage. We've been tracking the impact on awareness and search after TV coverage and the results have been unbelievable. Direct correlations with national TV features and knock on effects of people searching for how to test smoke alarms with huge increases since the campaign launch and during TV coverage.
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Luke Cope
Luke Cope@Copozade·
Your click through rates are about to increase from AI Overviews and AI mode 👇 Google are releasing a new UI where groups of links will automatically appear in a pop-up as you hover over them on desktop
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Luke Cope
Luke Cope@Copozade·
“Yes so If you just upload a photo of your lost dog into the Ring doorbell app as seen in our SuperBowl ad” “Yes it will connect to other ring cameras and scan the neighbourhood to find your lost dog” “Do you see what I did there? I disguised mass human surveliance as a puppy search party” #SuperBowl #SuperBowlAds
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Luke Cope
Luke Cope@Copozade·
New work: Don’t Ignore The Beep 🚨 43% of us don't test our smoke alarms and over 4 million Brits don't actually have a smoke alarm installed at all. Last week, alongside the awesome Electrical Safety First, we launched a campaign to raise awareness around this potentially life saving topic. The campaign has been launched across paid & organic social and national broadcasts across all major ITV regions. For the social creative we wanted something different. The team created a ‘get ready with me’ style video…with an important twist that stops people in their tracks. This has received over 200k views on TikTok organically so far. Probably most importantly, Electrical Safety First have had the general public reach out and say the campaign has made them test their own smoke alarm at home
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Luke Cope
Luke Cope@Copozade·
I hearing that I can’t eat meat until 1am and gradually wake up at 11am tomorrow. That’s what I’m hearing. That’s how we plan on living the rest of this year. Pathetic.
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Luke Cope retweetledi
Luke Cope
Luke Cope@Copozade·
“16 years old Luke Littler 16, years, old, Luke Littler 16 years of age Luke Littler 16… The young whippersnapper Luke Littler, only 16 Still has an umbilical cord Luke Littler 16 years old..Luke..Littler…16” #DartsWorldChampionship
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