Cranfield KAM Forum

The Cranfield KAM Best Practice course uses principles developed by the KAM Forum & its members.Great endorsement for our activities from a course delegate in this blog post!👇 #keyaccountmanagement #research #education #cpd #training #businessdevelopment #sales #team #management

Gabi Steimer, Sector Marketing Lead @JacobsConnects, shares findings from her MSc research which explores decision-making processes in the procurement of large public infrastructure projects: bit.ly/3IwWCbc #infrastructure #procurement #research #MSc #marketing

Looking forward to seeing members online 2-3.30pm today: Master Class in #KeyAccountManagement “What does your customer value and need?”Led by Mark Davies, Co-Director of the Cranfield Key Account Management Forum, author of Implementing Key Account Management & Infinite Value.

Watch highlights from our 25th Anniversary Conference in the following special montage video - The Past and Future of KAM: Addressing Strategic and Operational Challenges. youtu.be/id3Fg7Lsotc #strategy #operations #keyaccountmanagement #sales

Happy New Year from Cranfield's Key Account Management Forum! Have a read / watch of our latest news and we look forward to seeing you in 2023. linkedin.com/pulse/cranfiel… #keyaccountmanagement #strategy #sales #development #cranfielduniversity #management

Gabi Steimer, Sector Marketing Lead @JacobsConnects introduces our next online session: Procurement decision making in the public sector. Thurs 19 Jan 2-3pm GMT. Sign up here for more bit.ly/3FjdBvZ #publicsector #procurement #sales #infrastructure #keyaccountmanagement

It's all in the numbers! Tim Shercliff of @InflexionGroup explains exactly why the case for developing your business plans around Account Based Growth is so strong. Have a read: bit.ly/3WfRJZp #accountbasedgrowth #paretoprinciple #keyaccountmanagement #business #growth

Thurs 17 Jan 2-3pm GMT online, Gabi Steimer, Sector Marketing Lead @JacobsConnects reveals findings from recent @cranfieldmngmt #MSc thesis: Decision-making processes in #PublicSector #procurement of UK large #infrastructure projects.bit.ly/3FjdBvZ #keyaccountmanagement

Insights from Bruce Hall, CEO of @ONYXInsight on Thurs 8th Dec 2-3pm GMT: Selling and managing customers in the predictive analysis renewable energy assets market. Would you like to attend? bit.ly/3EX8EJ9 #keyaccountmanagement #renewableenergy #predictiveanalytics

Read the latest: “Cranfield KAM Monthly News - November 2022 - Issue #12” getrevue.co/profile/cranfi…

Sustainability policies & economic hazard- #FuturesThinking about #business macro-environment. Hardin Tibbs (Synthesys Strategic Consulting) @CranfieldMngmt KAM Forum's 25th Anniversary Conf youtu.be/7-i2xCpLiss #KeyAccountManagement #Sales #Economy #Sustainability #Research

Here are some reflections from Prof Malcolm McDonald, Prof Javier Marcos and Dr Annmarie Hanlon following the KAM Forum's recent 25th Anniversary Conference. What are your thoughts? bit.ly/3VgigoZ #keyaccountmanagement #sales #strategy #research #development

Our next online webinar is on Thursday 17th Nov 2-3pm GMT -where Kami Lamakan of @engageTheLoop will help you explore the issues that #Environmental #Social & #Governance present as you do business with your customers. Join us! bit.ly/3A8xWCB #KAM #Sales @kamiisintheloop

We have an insightful webinar on Account Based Marketing, with Tim Shercliff from @InflexionGroup coming up this Thursday 2-3pm GMT - join us! bit.ly/3gRHDyn #accountbasedmarketing #keyaccountmanagement #growth #cranfielduniversity

Still can’t quite believe this happened @cranfieldmngmt #KAMForum’s gala dinner last night 🤣🤣🤣 …. And don’t mention the 🛸🛸🛸🤫🤫🤫

@hajorapp Indeed! Here’s the Forum founder! ♥️

A few more pictures from last evening. Well done Team! #cranfielduniversity #keyaccountmanagement #team

A nod and salute also goes out to our three Longstanding Member Award winners: Chris Everton on behalf of @Zoetis @RichardMBrooks on behalf of @K_International & Kate Rotheram on behalf of @honeywell @trendcontrols #Cranfield #KAMForum25 #Awards

A huge congratulations to the 2022 #Cranfield #KAMForum Award winners: Best Key Account Plan - John Downer on behalf of @JacobsConnects Best KAM Programme - Rowan Jameson on behalf of Virgin O2 @VMO2News