CIT

Raise a finger if you have ever visited a website and seen a little pop-up that says something like: “𝘛𝘩𝘪𝘴 𝘸𝘦𝘣𝘴𝘪𝘵𝘦 𝘶𝘴𝘦𝘴 𝘤𝘰𝘰𝘬𝘪𝘦𝘴, 𝘢𝘤𝘤𝘦𝘱𝘵 𝘰𝘳 𝘥𝘦𝘤𝘭𝘪𝘯𝘦.” If your finger is up right now... good. Now raise another finger if you just clicked “𝘈𝘤𝘤𝘦𝘱𝘵” without having the faintest idea what you were agreeing to. That is exactly why we are here today. Today on tech- simplified, we are finally answering the question most people never bother to ask. What is a cookie? And why does every website on the internet want you to accept one? First things first, it has absolutely nothing to do with the cookie you eat. A cookie in tech is a tiny file that a website saves on your device the moment you visit it. Think of it like this... You walk into a shop for the first time, And the shopkeeper writes down your name, what you looked at, how long you stayed and whether you bought anything. Then the next time you walk in, he already knows who you are, what you like and picks up right where you left off. That is exactly what a cookie does. Except instead of a shopkeeper, it is the website doing all of this silently in the background every single time you visit. Now, cookies are not all bad, Some of them are useful. Have you ever noticed how a website remembers you are logged in even after you close it? That is a cookie doing its job. Or you added something to your cart, closed the tab, came back later, and it was still there? That's a cookie. These are what people call “𝘨𝘰𝘰𝘥 𝘤𝘰𝘰𝘬𝘪𝘦𝘴”; they just make your experience smoother and more personal. But then there are the other kind. Some cookies, called 𝘵𝘳𝘢𝘤𝘬𝘪𝘯𝘨 𝘤𝘰𝘰𝘬𝘪𝘦𝘴, follow you around the internet long after you leave a website. This is why you search for a pair of shoes on one website, and suddenly every app you open is showing you shoe ads. That is not a coincidence. That is a tracking cookie doing exactly what it was designed to do, Building a profile of your behaviour and using that data to show you targeted ads across the internet. You accepted it but didn't know what you were accepting. So the next time you see that cookie pop up, you have two options. You can click “𝘈𝘤𝘤𝘦𝘱𝘵 𝘈𝘭𝘭” and give the website full access to track everything you do. Or you can click “𝘔𝘢𝘯𝘢𝘨𝘦 𝘗𝘳𝘦𝘧𝘦𝘳𝘦𝘯𝘤𝘦𝘴” (which most websites hide in small text), and choose exactly what you are comfortable sharing. Most people never click manage preferences because they do not know it is there. Now you do, you are welcome😌. This has been tech simplified by CIT, where we make technology make sense for everyone. Drop a 🍪 below if this made sense to you. And share this with someone who has been clicking “𝘈𝘤𝘤𝘦𝘱𝘵” on everything without knowing why.

Raise a finger if you have ever visited a website and seen a little pop-up that says something like: “𝘛𝘩𝘪𝘴 𝘸𝘦𝘣𝘴𝘪𝘵𝘦 𝘶𝘴𝘦𝘴 𝘤𝘰𝘰𝘬𝘪𝘦𝘴, 𝘢𝘤𝘤𝘦𝘱𝘵 𝘰𝘳 𝘥𝘦𝘤𝘭𝘪𝘯𝘦.” If your finger is up right now... good. Now raise another finger if you just clicked “𝘈𝘤𝘤𝘦𝘱𝘵” without having the faintest idea what you were agreeing to. That is exactly why we are here today. Today on tech- simplified, we are finally answering the question most people never bother to ask. What is a cookie? And why does every website on the internet want you to accept one? First things first, it has absolutely nothing to do with the cookie you eat. A cookie in tech is a tiny file that a website saves on your device the moment you visit it. Think of it like this... You walk into a shop for the first time, And the shopkeeper writes down your name, what you looked at, how long you stayed and whether you bought anything. Then the next time you walk in, he already knows who you are, what you like and picks up right where you left off. That is exactly what a cookie does. Except instead of a shopkeeper, it is the website doing all of this silently in the background every single time you visit. Now, cookies are not all bad, Some of them are useful. Have you ever noticed how a website remembers you are logged in even after you close it? That is a cookie doing its job. Or you added something to your cart, closed the tab, came back later, and it was still there? That's a cookie. These are what people call “𝘨𝘰𝘰𝘥 𝘤𝘰𝘰𝘬𝘪𝘦𝘴”; they just make your experience smoother and more personal. But then there are the other kind. Some cookies, called 𝘵𝘳𝘢𝘤𝘬𝘪𝘯𝘨 𝘤𝘰𝘰𝘬𝘪𝘦𝘴, follow you around the internet long after you leave a website. This is why you search for a pair of shoes on one website, and suddenly every app you open is showing you shoe ads. That is not a coincidence. That is a tracking cookie doing exactly what it was designed to do, Building a profile of your behaviour and using that data to show you targeted ads across the internet. You accepted it but didn't know what you were accepting. So the next time you see that cookie pop up, you have two options. You can click “𝘈𝘤𝘤𝘦𝘱𝘵 𝘈𝘭𝘭” and give the website full access to track everything you do. Or you can click “𝘔𝘢𝘯𝘢𝘨𝘦 𝘗𝘳𝘦𝘧𝘦𝘳𝘦𝘯𝘤𝘦𝘴” (which most websites hide in small text), and choose exactly what you are comfortable sharing. Most people never click manage preferences because they do not know it is there. Now you do, you are welcome😌. This has been tech simplified by CIT, where we make technology make sense for everyone. Drop a 🍪 below if this made sense to you. And share this with someone who has been clicking “𝘈𝘤𝘤𝘦𝘱𝘵” on everything without knowing why.

Read slowly and let it digest.

good morning 𝕏 Day 124 Happy Monday 💙 Zero distractions this week We go again in the name of the Lord 🙇‍♂️