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My thought on the UK #CollegeFootball game at wembley.
Charging #NFL-level prices for a college American football game at Wembley is honestly embarrassing.
Tickets are £75–£150+ for seats that wouldn’t even guarantee a great view.
Compare that to:
A Premier League match at Old Trafford or Anfield: £35–£80 for comparable seats.
Six Nations rugby at Twickenham: £50–£120 for a top-tier experience.
Test cricket at Lord’s: £30–£70 for a full day of international cricket.
And yet, this college game doesn’t feature Mahomes. Doesn’t feature Burrow. Doesn’t feature global superstars casual fans actually recognise.
This is the exact opposite of how you grow a sport in a country where American Football is still niche.
UK sports fans already have plenty of entertainment:
⚽ Premier League football
🏉 Six Nations & Premiership rugby
🏏 Test & county cricket
All cheaper. All culturally embedded. All stacked with stars people care about.
You don’t convert new fans by asking them to pay top-tier prices for teams they’ve never heard of. You lower the barrier, build curiosity, and let the product do the work.
Instead, this feels like a cash grab — trying to monetise “Wembley” and “American Football” without doing the groundwork.
When it doesn’t sell out, it won’t be because “the UK doesn’t like American Football.”
It’ll be because the pricing completely missed the point.
Grow the game properly — or stop pretending this is about growth at all.

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