Plankton

For this creator payout cycle, we’re experimenting with new tools to identify original authors of content and allocating a portion of revenue to them. Over the last few months, we've seen incredible work from original creators on X. Nick Shirley uncovered billions of dollars of fraud in hospice care. Charles Curran parodied global events with studio-quality videos. Will Manidis earned acclaim for his insightful articles on technology and AI. Reposts & commentary will always be a core pillar of X, but our Revenue Sharing program should incentivize original, high-quality content that brings new value to the Timeline. This means rewarding the effort it takes to produce something, not just the poster who helped it travel furthest. This is how we build a richer Timeline and how X continues to be the most valuable platform in the world. The Revenue Sharing program will continue to evolve to encourage creators to post their best content to X.