Cullen

Was at Fenway last night where I met @Jared_Carrabis, whose career the @RedSox should model their turnaround after. They don’t need better algorithms; they need his blueprint: consistency, obsession, and no shortcuts. Carrabis didn’t come up through a polished media pipeline. He built it from scratch: SoxSpace, daily blogs, tweeting through meaningless August games, showing up long before anyone was paying attention. No shortcuts or system boosting him ... just years of grind. Meanwhile, this version of the Sox feels like it’s chasing shortcuts: over-optimizing, overthinking, trying to engineer wins instead of earning them. Craig Breslow can run all the models they want, but there isn’t an equation for urgency, identity, or edge. You can’t spreadsheet your way back to October baseball at Fenway. And ownership (John Henry, Tom Werner, @FenwaySportsMgt) can’t keep treating this like a portfolio play. At some point, you just have to pick a direction and go. No hedging, no half-measures. Commit. Invest. Build something people can believe in again. There’s no shortcut; just the work. @John_W_Henry @BarstoolSports @ChrisCotillo @bigjimmurray @TonyMassarotti #RedSox #FenwayPark #DirtyWater #SoxTwitter #MLBTwitter #BaseballTalk