The Cyphers Agency

State Farm is bringing Jake from State Farm into Netflix’s sports comedy series Running Point through a co-branded campaign and in-show integration. marketingdive.com/news/how-jake-…

Archer is entering its first entertainment collaboration with Star Wars for the upcoming film The Mandalorian and Grogu, launching a campaign that spans retail, digital, social, and out-of-home. marketingdive.com/news/archer-te…

Cheetos teams with Megan Thee Stallion and Nickelback for a chaotic “Pickle’s Back” campaign featuring a heist-style film promoting the Flamin’ Hot Dill Pickle snacks. marketingdive.com/news/campaign-…

Harley-Davidson is launching a refreshed “Ride” brand platform featuring a 60-second ad focused on community and the joy of riding. marketingdive.com/news/harley-da…

Colonel Sanders is taking over with a new single named "Finger Lickin' Machine," as KFC highlights its Value Feast menu. marketingdive.com/news/kfcs-colo…

X expands accessibility and control with global AI translations, regional creator focus, and a revamped image editor for custom visuals.socialmediatoday.com/news/x-expands…

E.l.f. is using a true crime-inspired mockumentary to turn beauty clutter into culture—highlighting the impact of its accessible price point. marketingdive.com/news/elf-promo…

LinkedIn is doubling down on articles as a way to drive deeper engagement and build lasting thought leadership beyond the feed. socialmediatoday.com/news/linkedin-…

Heineken’s Clinker activation connects fans over shared music tastes at Coachella as part of its “Fans Have More Friends” platform. marketingdive.com/news/heineken-…

Coca‑Cola leans into fast-food partnerships in a new campaign, spotlighting iconic menu pairings with its soda. marketingdive.com/news/coca-cola…

From fake drops to real deals, check out this year's most creative April Fools’ Day stunts! 😂 adage.com/creativity/cam…

Please join us in congratulating Tim Wright on his promotion to Media Relations Strategist! In this expanded role within our PR team, Tim will lead proactive, strategy-first media engagement across key client accounts. thecyphersagency.com/press/the-cyph…

Spotify adds carousel ads and branded playlist takeovers, expanding its ad suite with more interactive, discovery‑focused formats. adweek.com/media/exclusiv…

Mars’ gum portfolio leans into meme culture and nostalgia, remixing familiar references for a globally coordinated campaign. marketingdive.com/news/mars-gum-…

Apple Maps is getting ads, adding sponsored search results as Apple debuts its new Apple Business platform. adweek.com/brand-marketin…

KFC Brazil turns its signature “crunch” into couture, inviting fans to customize clothing with a texture inspired by its iconic fried chicken. adage.com/creativity/wor…

Jeep’s “Real Dealership” campaign puts Iliza Shlesinger front and center, leaning into comedy to showcase the Jeep Grand Wagoneer. adage.com/creativity/wor…

Yahoo Mail taps Cardi B to spotlight its AI planner, using humor to tackle inbox anxiety. adweek.com/creativity/car…

Sprite’s global platform refresh leans into music and urban culture to reinforce the brand’s relevance with today’s consumers. marketingdive.com/news/sprite-re…

Instagram adds AI transitions to Stories, transforming static photos into seamless, video-style content with minimal effort. socialmediatoday.com/news/instagram…