DELVE

Did you miss our webinar on thriving in a #cookieless world? The recording and transcript featuring experts from @google, Otter Products, and DELVE is now available! delvedeeper.com/videos/how-to-…

Customer lifetime value remains among the biggest and most common blind spots in marketing metrics. You can shine a light on it with Google Cloud for Marketing! Learn more: hubs.ly/Q021MtyK0 #CloudForMarketing #C4M #DigitalMarketing

Looking for more advanced ecommerce reporting capabilities? In Google Analytics 4, a wide range of new dimensions and metrics are now available to help you gain them. More details here: hubs.ly/Q021tQbr0 #GA4 #ecommerce #WebAnalytics

Want a step-by-step roadmap to digitally transforming your #notforprofit’s marketing and advertising, engaging net-new and millennial donors, and generating MORE donations with the SAME spend? Download our guide: hubs.ly/Q021MmL30

DELVE Head of Web Analytics Dmitry Zelenko is optimistic about Google Analytics 4 as the successor to Universal Analytics. In this article, he suggest why you should be as well. Read it here: hubs.ly/Q0219bHQ0 #GA4 #DigitalMarketing #GA360 #GoogleAnalytics

308 CMOs told us they are facing challenges like organizational pressure to drive better results despite limited resources. Get a full breakdown and our recommended responses: hubs.ly/Q021bPVz0 #DigitalTransformation #FirstPartyData #MarketingLeadership

Should you be obsessed with *all* your customers? Not really, according to DELVE President, Anton Lipkanou. Each type of customer should be addressed differently in a marketing funnel optimized for *profit.* Learn more: hubs.ly/Q0219mVy0 #FirstPartyData #DigitalMarketing

Our Global CMO Survey Report shows CMOs are focused on upskilling their own capabilities, with most expanding their knowledge of data integration/analysis and advanced digital marketing technologies. As a current CMO, what is your future career path? hubs.ly/Q01ZnZNL0

NFP marketers: Donor audiences created both with anonymous data and personally identifiable information should both be leveraged for maximal ROAS. Learn more: hubs.ly/Q01Zp3wm0 #FirstPartyData #Personalization #NonprofitMarketing

DELVE Founder and CEO Greg Sobiech shares why and how to step into the role of Chief Digital Officer to drive marketing success with #FirstPartyData and #CustomerObsession: hubs.ly/Q01ZgqYY0 #MarketingOptimization #DigitalTransformation

What are the best ways to start leveraging #GA4's advanced features and capabilities? Here's the 5-point tip sheet: hubs.ly/Q01Z6V340 #Analytics

66% of marketing leaders say the company website is the most relevant and reliable source of customer #data. Where are marketing leaders getting their first-party data? Click the link to find out! hubs.ly/Q01Y-CLV0 #firstpartydata #digitalmarketing #digitalfirst

Why are most rules-based attribution models disappearing from #GoogleAds? Answers here: hubs.ly/Q01YNsRb0 #DataDriven #AttributionModeling #MarketingAnalytics #DigitalMarketing

NFP marketing #personalization is a data problem. Find out why and how to address it: hubs.ly/Q01YtZ2P0 #NonprofitMarketing #DonorEngagement #DonorRelation

What does it mean to be customer obsessed in the age of privacy? #DELVE CEO and Founder, Greg Sobiech tackles this question in our blog post: hubs.ly/Q01YkZhD0 #DataPrivacy #CustomerCentric

Delve surveyed CMOs from various #global industries. Their responses revealed some powerful insights: #CMOs recognize their roles are changing. #Marketing leaders are under-prioritizing personalization. Ready to read more? Click the link hubs.ly/Q01Ybhty0

Exciting changes are coming to #GoogleAds, and the platform's new display is just the tip of the iceberg. Learn more: hubs.ly/Q01Y2KNf0 #Google #AISearch

#CMOs, your peers told us they see many benefits of using #firstpartydata in their #marketingstrategy. Are you seeing them too? Let us know in the comments ⬇️ and download our CMO Survey for more background info: hubs.ly/Q01XX5BL0

As third-party cookies go away, #CMOs can lead the charge in driving growth and maintaining a competitive advantage through #digitaltransformation and first-party data. Check out our blog post article to learn more: hubs.ly/Q01XNDWz0 #MarketingStrategy

Accurate product recommendations in days not months with Google Cloud Platform's Recommendation AI! Learn more: hubs.ly/Q01XF1Pb0 #DigitalMarketing #GoogleCloudPlatform #MarketingAnalytics #MarketingTransformation

The #GoogleAds display is getting a new look and feel. Learn more: hubs.ly/Q01XrBBL0