DTC Newsletter 📦

A creative system built around the customer journey means you never have to start from scratch again 🎯 Duncan from Pilothouse breaks down how mapping messaging to each stage, from unaware to repeat buyer, creates a repeatable five-step formula that works across any channel or collection, no endless concepting required! Catch the ep: open.spotify.com/episode/6lqfYF…

Without a strong thesis on why something works, every marketing decision stays small 🤏 Endless small tests and tweaks come from not truly understanding what's driving results. But when you understand the "why," spending shifts from spreading thin across 700 ads to going all-in on five winners! Tune into AKNF with Duncan from Pilothouse: open.spotify.com/episode/6lqfYF…

Where will your growth come from this year? 📈 According to Pilothouse’s Duncan Ferguson, if you can't answer that clearly, you're stuck in the tactical spin cycle! Testing creative, fixing attribution, and optimizing channels are baseline tasks, not a growth strategy. There's a big difference between the two. Catch today’s AKNF for more: open.spotify.com/episode/6lqfYF…

A meme referencing Harry Styles might crush for one brand and completely miss for another 👀 On this Ad-venturous ep, Aves breaks down how tapping into cultural moments only works when the reference actually resonates with your target audience. 🎯 If your core customer isn't part of that cultural conversation, the creative effort just doesn't pay off! Catch the ep: open.spotify.com/episode/3PxBPc…

Knowing your audience isn't just a marketing tip — it's the foundation of your entire media strategy 🧩 As platforms multiply and content formats expand, brands need to understand not just who they're talking to, but where that audience lives online and what kind of content actually speaks their language, including which memes land. Tune into Ad-venturous: open.spotify.com/episode/3PxBPc…

When people comment "this ad is funny," that's a win 🏆 Aves has driven millions in revenue through meme-based ads, and says they're some of the most cost-efficient creative out there. People engage with them even without intent to buy, and the comment sections tend to be surprisingly positive compared to traditional ads! Catch today’s Ad-venturous for more: open.spotify.com/episode/3PxBPc…

Most brands send paid traffic straight to a product page, but data from Dylan Ander's top 50 customers tells a different story. 📊 A well-optimized homepage acts like a welcoming storefront — and it turns out Meta and Google traffic converts better there than most marketers expect. Tune into today’s TWBERP: open.spotify.com/episode/6LgNKD…

Online shoppers in 2025 are nothing like they were in 2015 — they want to browse, explore, and build trust before buying. 🛒 Dylan Ander explains why giving customers more freedom on your website actually drives higher AOV and revenue per session, not fewer clicks to checkout. Catch the ep: open.spotify.com/episode/6LgNKD…

Demographics tell you who your customer is, but psychographics tell you how they feel — and that's where real marketing lives. 🧠 On today’s TWBERP episode, Dylan Ander breaks down why understanding the emotional reality behind a purchase (not just age or location) is what makes a website actually convert. Tune in: open.spotify.com/episode/6LgNKD…

Friends will almost always say your idea is great, so Odd Pieces co-founder Ginny Lo stopped asking and started watching. 👀 Instead of relying on verbal feedback, Odd Pieces invited small groups to actually do the prototype puzzle and observed exactly where people reacted, got confused, or started piecing the story together! Tune into this ep of the DTC Podcast: open.spotify.com/episode/7E9FoY…

When starting a business on Kickstarter, urgency is everything. 🎯 Ginny Lo explains how Odd Pieces drove early backing by offering time-sensitive rewards, like the chance to be drawn as a character in their puzzle, because Kickstarter-native creatives speak directly to the audience most likely to actually convert. Catch the ep: open.spotify.com/episode/7E9FoY…

Barnes & Noble reached out to Odd Pieces first — no pitching required 🤯 Odd Pieces Co-founder Ginny Lo shares how an unexpected email from one of the biggest book retailers became one of her biggest validation moments, proving that when you build something genuinely unique, the right people will find you. Tune into today’s DTC Podcast ep: open.spotify.com/episode/7E9FoY…

Culture isn't disappearing from advertising, it's just changed jobs. 🎯 When that cultural resonance meets the functional resolution of what you're selling, you earn the right to actually speak to that audience. Tune in to AKNF for more on cultural relevance: open.spotify.com/episode/6KsCtL…

Most people outside of tech and marketing aren't thinking about AI the way you are, or as much as you are! 🧠 If you’re not getting out of your bubble, you're probably missing what 90% of your audience is experiencing. Catch today’s ep of AKNF: open.spotify.com/episode/6KsCtL…

Is "brand voice" as a strategy already dead? 🤔 In today's algorithmic feeds, the question creative has to answer isn't "is this clever enough to go viral?" — it's "does this help the system understand who to show it to?" Tune in to AKNF for more: open.spotify.com/episode/6KsCtL…

When someone's playing a free mobile game, they don’t really have a choice but to watch your ad — so take full advantage of that unskippable time! 👀 30-60 second vertical videos need to genuinely entertain, since rapid-fire B-roll clips won't hold attention in an unskippable placement. Tune in: open.spotify.com/episode/0Apkpm…

Snapchat rewards speed over storytelling. 🏃The platform's 18-24 age demographic responds best to rapid cuts and punchy visuals, not the longer creator content that works on Meta or Pinterest. Aves’ tip: grab your top-performing vertical content, make it faster, and repurpose it there! Catch today’s Ad-venturous: open.spotify.com/episode/0Apkpm…

Pinterest users aren't shopping right now, they're planning for later! 📌 Pinterest functions as a forward-looking mood board, meaning advertisers should get ahead of seasonal moments early. If you're targeting Q4 gifting, your content should already be live by October or November! Catch today’s ep: open.spotify.com/episode/0Apkpm…

When a shopper has a question about your product, how do you respond? The crew at Jones Road Beauty, one of Postscript’s clients, are dedicated to providing top-notch customer service. A customer asked how the Miracle Bomb stands up to sweat while gardening, and they were quick to provide helpful information about the product's performance in warm climates. It's all about going the extra mile to address customer concerns and improve the overall shopping experience. Catch the latest episode of the DTC Podcast: open.spotify.com/episode/0saoZX…

Want to increase engagement with your brand's text messages? It's all about adding a personal touch and asking questions. By simply ending your message with an invitation for questions, you can boost engagement and get hundreds of responses. Tune in to the episode with Postscript’s Chief Customer Officer, Mike Manheimer: open.spotify.com/episode/0saoZX…