DTC Perspectives

Join us in Boston this April to celebrate 30 leaders shaping the future of pharma marketing. The 2026 Top DTC Marketers of the Year will be honored at the Top Marketers Ceremony on April 22 at #DTCNational. Proudly sponsored by @patientpoint. More: dtcperspectives.com/top-dtc-market…

Don't miss this! Denise Campbell, VP Marketing Strategy, US Oncology and Enterprise Partnerships, Novartis presents, "When Culture Drives Care: The New Playbook for Purpose Driven Healthcare Marketing." #DTCNational Conference April 21-23, Boston myemail.constantcontact.com/When-Culture-D…

We're proud to honor the 2026 Agency Vanguard Class! These awards recognize agency leaders driving innovation in pharma advertising and patient comms. The 2026 class will be recognized live on 4/21 during the #DTCNational Conference. Learn more: dtcperspectives.com/agency-vanguar…

Featured at the 2026 #DTCNational: "From Clinical to Cultural: How Cologuard Skipped the Drama and Started a Conversation" Speakers: Jeremy Truxal, VP of Marketing, Cologuard, Exact Sciences Ryan Amos, EVP Brand Strategy, Digitas North America Details: myemail.constantcontact.com/Speaker-Spotli…

The 2026 DTC Ad Awards Finalists are live - Be there on 4/21 to see the winners announced at the #DTCNational! Reserve your awards tables and session passes to join the DTC pharma marketing industry’s biggest night. View the Ad Awards Finalists: dtcperspectives.com/2026-dtc-adver…

Bold creative. Real impact. The 2026 DTC Ad Awards finalists are here! Did your campaign make the cut? Join us on April 21 to see the winners announced live at the #DTCNational! View the 2026 Ad Awards Finalists: dtcperspectives.com/2026-dtc-adver…

Social media playbooks are changing fast. Brand storytelling has evolved and AI is transforming content production. Join Casey Ross of @FCBHealthNY and Annie Foster of @OmnicomHealth at #DTCNational to explore what healthcare marketers need to know now. myemail.constantcontact.com/Creators---AI-…

DTC advertising is under serious pressure. Are you prepared? Join Jim Potter of @CHCAdvocacy at the DTC National to learn the industry's response to legislative threats. The Threat to DTC Advertising 📅 April 21 | 2:45 PM Full Details: myemail.constantcontact.com/What-Every-DTC… #DTCNational

FDA pressure. AI acceleration. Creative breakthroughs. The 2026 DTC National agenda is live! See pharma, ad agencies, and FDA regulatory experts discuss what’s next for consumer pharma marketing. Agenda: eventcombo.com/ms/ev/76887/dt… Join us April 21–23 in Boston at the #DTCNational

The 2026 Top DTC Marketers of the Year are here! Celebrate live April 22 in Boston at #DTCNational (ceremony sponsored by @patientpoint). Join April 21–23 for the sessions shaping the future of DTC pharma marketing. 2026 Top DTC Marketers of the Year: dtcperspectives.com/top-dtc-market…

The 2026 DTC Ad Awards Finalists have been announced! Winners revealed live on April 21 at #DTCNational in Boston. Bring your team and clients to celebrate the industry’s biggest night in pharma marketing. See the full Ad Awards Finalist list: dtcperspectives.com/dtc-ad-awards/

The 2026 Hall of Fame Class is here! Join us on April 22 at the Hall of Fame ceremony, sponsored by @patientpoint, and celebrate the leaders who have defined DTC marketing throughout their careers. See the 2026 Hall of Fame Class: dtcperspectives.com/dtc-hall-of-fa… #DTCNational

Purpose-driven healthcare. Celebrity ambassadors. Point-of-care growth. Diversity in marketing. If you work in DTC, this is your room. View the 26th DTC National Agenda: eventcombo.com/ms/ev/76887/dt… Join us at the #DTCNational April 21-23 in Boston!

Super Bowl ads weren’t just beer + cars this year. Pharma ran multiple DTC spots — from cancer screening to GLP-1 weight loss. Mass audience still matters. Read more: dtcperspectives.com/super-ads-for-…

See the 2026 DTC National agenda highlights! Join us in Boston April 21–23 for sessions on FDA policy, creative excellence, AI in DTC, and new media strategy. Built for pharma marketers and their agency partners. View Agenda Highlights: conta.cc/3MyYVAu #DTCNational

Announcing the 2026 DTC Ad Awards Finalists! Join the #DTCNational on April 21st to see the winners announced. Reserving your spot early is the best way for your team and clients to celebrate together! View the Ad Awards Finalists: dtcperspectives.com/2026-dtc-adver…

Pharma marketers. Agencies. Innovators. All in one place. The 2026 #DTCNational is where partnerships start and ideas spread. Sponsorships available now—reach hundreds of attendees including major pharma companies. go.dtcperspectives.com/products-list/…

Who attends the #DTCNational? ✔ Pharmaceutical Brand Managers ✔ Product Directors ✔ CMOs ✔ Marketing Directors ✔ DTC Advertising Decision-Makers If these are your targets, this is your conference. View sponsorship options: go.dtcperspectives.com/products-list/…

Want targeted visibility at the 2026 #DTCNational? Sponsor a single Ad Awards category and align your brand with the work that matters most—TV, Digital, Social, Point of Care, Multicultural, and more. Learn more: go.dtcperspectives.com/product-detail…

Why are 11 cited ads still on air? Why did 9 brands go dark? And why is “net impression” suddenly the hottest fight in DTC? We unpack what’s really happening after the FDA's 9/9 crackdown. Read more: dtcperspectives.com/fda-9-9-letter…