DTC Perspectives

DTC media is facing a reset. Regulation. Scrutiny. Changing expectations. What happens next? Join the debate at #DTCNational: Navigating the New Rules of Engagement with Olivier Chateau, CEO, Health Union More: myemail.constantcontact.com/DTC-Is-at-a-Br… #DTCNational #PharmaMarketing

FDA scrutiny on DTC is rising fast. Untitled letters. New standards. Big questions about TV advertising. Now, the FDA is coming to the 2026 #DTCNational to speak directly with the industry. What happens next will shape everything. Read the breakdown: myemail.constantcontact.com/DTC-Exclusive-…

Bayer, S50 and BGB reveal how patient insight, connection, and leadership enabled a bold prostate cancer campaign. See "Patients Aren’t Just Your Audience—They’re Your Story: NUBEQA’s New Campaign Is Breaking Oncology Marketing Norms" at #DTCNational. myemail.constantcontact.com/The-oncology-c…

Big budgets used to dominate DTC. Today, smarter strategy does. @Radius_Health and @AbelsonTaylor present: Achieving DTC Media Success at Any Budget, at #DTCNational. See how brands are winning share of voice & driving growth, without outspending. conta.cc/4rXKept

The DTC “assembly line” is breaking. AI is rewriting how pharma marketing gets made - faster, smarter, more flexible. Don’t miss: "The Pharma DTC Assembly Line Is Over" with Tim Ryan + Jillian Baum of @klickhealth at the 26th #DTCNational. More: myemail.constantcontact.com/Kill-the-DTC-A…

Everyone’s using patient stories. Very few are doing it well. At #DTCNational, learn from experts what separates impactful storytelling from forgettable content. ✔ Real campaign insights ✔ What drives connection ✔ What makes stories fall flat More: myemail.constantcontact.com/---Stop-making…

A senior FDA voice is coming to the #DTCNational, April 21-23 in Boston. Be there for the live discussion on DTC advertising, regulatory impacts + what’s ahead. 10% off April 21 passes using code 'DTCN26FDA' Ends April 3 Learn more: myemail.constantcontact.com/FDA-Is-Coming-…

As TV faces pressure, Point-of-Care isn’t just emerging, it’s accelerating. The question is: Are marketers showing up the right way? Get the data + strategy behind the shift from Linda Ruschau, Chief Commercial Officer, @patientpoint at #DTCNational. myemail.constantcontact.com/--Point-of-Car…

What’s changing in DTC marketing? • MLR + regulatory shifts • Cologuard & Novartis case studies • Digital + influencer strategies It’s all in the new AIM Fire Pharma Insights - and it all comes to life at #DTCNational, April 21-23 in Boston. Read: myemail.constantcontact.com/What-the-Indus…

AI is no longer just a concept shaping future conversations - it’s transforming how pharma marketing operates today. Join The DHC Group, Sanofi, and Alexion, AstraZeneca Rare Disease at #DTCNational to discuss AI's evolving role in DTC. Learn more: myemail.constantcontact.com/DTC-National--…

Join us in Boston this April to celebrate 30 leaders shaping the future of pharma marketing. The 2026 Top DTC Marketers of the Year will be honored at the Top Marketers Ceremony on April 22 at #DTCNational. Proudly sponsored by @patientpoint. More: dtcperspectives.com/top-dtc-market…

Don't miss this! Denise Campbell, VP Marketing Strategy, US Oncology and Enterprise Partnerships, Novartis presents, "When Culture Drives Care: The New Playbook for Purpose Driven Healthcare Marketing." #DTCNational Conference April 21-23, Boston myemail.constantcontact.com/When-Culture-D…

We're proud to honor the 2026 Agency Vanguard Class! These awards recognize agency leaders driving innovation in pharma advertising and patient comms. The 2026 class will be recognized live on 4/21 during the #DTCNational Conference. Learn more: dtcperspectives.com/agency-vanguar…

Featured at the 2026 #DTCNational: "From Clinical to Cultural: How Cologuard Skipped the Drama and Started a Conversation" Speakers: Jeremy Truxal, VP of Marketing, Cologuard, Exact Sciences Ryan Amos, EVP Brand Strategy, Digitas North America Details: myemail.constantcontact.com/Speaker-Spotli…

The 2026 DTC Ad Awards Finalists are live - Be there on 4/21 to see the winners announced at the #DTCNational! Reserve your awards tables and session passes to join the DTC pharma marketing industry’s biggest night. View the Ad Awards Finalists: dtcperspectives.com/2026-dtc-adver…

Bold creative. Real impact. The 2026 DTC Ad Awards finalists are here! Did your campaign make the cut? Join us on April 21 to see the winners announced live at the #DTCNational! View the 2026 Ad Awards Finalists: dtcperspectives.com/2026-dtc-adver…

Social media playbooks are changing fast. Brand storytelling has evolved and AI is transforming content production. Join Casey Ross of @FCBHealthNY and Annie Foster of @OmnicomHealth at #DTCNational to explore what healthcare marketers need to know now. myemail.constantcontact.com/Creators---AI-…

DTC advertising is under serious pressure. Are you prepared? Join Jim Potter of @CHCAdvocacy at the DTC National to learn the industry's response to legislative threats. The Threat to DTC Advertising 📅 April 21 | 2:45 PM Full Details: myemail.constantcontact.com/What-Every-DTC… #DTCNational

FDA pressure. AI acceleration. Creative breakthroughs. The 2026 DTC National agenda is live! See pharma, ad agencies, and FDA regulatory experts discuss what’s next for consumer pharma marketing. Agenda: eventcombo.com/ms/ev/76887/dt… Join us April 21–23 in Boston at the #DTCNational

The 2026 Top DTC Marketers of the Year are here! Celebrate live April 22 in Boston at #DTCNational (ceremony sponsored by @patientpoint). Join April 21–23 for the sessions shaping the future of DTC pharma marketing. 2026 Top DTC Marketers of the Year: dtcperspectives.com/top-dtc-market…