ikechukwu Nwogu

@AlgerianFooty How do you want your tears flying So high or cutting the grass?

Bigotry in Broad Daylight: Our Position on the Bokku Mart Advertisement In recent times, there has been a troubling resurgence of open ethnic prejudice against the Igbo people, not just in politics, but in media, entertainment, and now, commerce. The latest example is the advertisement sponsored by Bokku Mart, which carried the message: “Instead of you to be cheated by omo Igbo in the market, come to Bokku Mart.” This was not a slip of tongue. It was a paid, produced, and published message, broadcast to the public. Even after the outrage, no apology, no withdrawal, no explanation. This advert is not an isolated incident. It fits into a familiar and disturbing pattern: Hate accounts like Lagospedia spreading #IgboMustGo rhetoric. Market fires and selective demolitions hitting Igbo-dominated trading areas in Lagos. The online harassment of U.S. based artist Uzo Njoku (UzoArts) for using a pan-Nigerian term, Owambe, in her exhibition. Different events, same message — that the Igbo are outsiders. Together they reveal a climate of tolerated bigotry creeping from politics into everyday life. We will not stay silent while prejudice becomes normal. This is not about retaliation. It is about accountability. Bokku Mart must issue a public apology and retract the advert across all platforms. ARCON must explain how such content cleared regulatory review. Yoruba elders, leaders, and voices of conscience must speak — because silence in the face of hate is complicity. The Igbo owe no one an explanation for their place in Nigeria. We have built, taught, healed, and created across this nation. To attack us is to attack the very idea of a shared and hopeful future. We will defend truth with evidence, culture with dignity, and community with courage — firmly, peacefully, and without apology. When hate becomes culture, silence is betrayal.