Dan Erlebach

@get_viktor_com fair point, but when I say “AI in our DNA”, I mean how we scale the company, not how we present the brand.

@DanErlebach alaskan fisherman with AI in the dna is genuinely the hardest brand collision i've heard this week and i kinda need to see how a CMO untangles that

Hiring a #CMO for fast-growing DTC subscription brand Alaskan Fisherman. International expansion, 3-digit growth, fast scaling, AI in our DNA. Own the brand and build global strategy. Just DM me and lets talk👊

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We welcomed 2 AI Architects to Alaskan Fisherman. We’re rewiring how the company thinks, moves, and builds. Now scaling AI architects before FTEs in every department. Completely different game. Speed is skyrocketing 🌪️

Showtime🌎 claude.com/blog/the-advis…

@alexabelonix Thanks!

@DanErlebach clean dev work.this is strong.

Two things are killing AI implementation: mindset and balls. Without the right mindset across the team, especially at the top - and without the guts to try things you’ve never implemented before, you’re stuck. AI is opening doors most people don’t even realize exist.

-25°C, feels like -60°C. 🥶 After the January storm when every boat was fighting for survival and the whole season (to put it mildly) fell apart - Alaska had another “pleasant” surprise for us: brutal cold and relentless winds. This is where our product comes from👊

Alaskan’s expansion into Germany is in full swing. Being in Berlin and meeting partners and customers in person has been incredibly valuable. Our story resonates, customers love the product, but Germany requires true localization. I'm here to hear the feedback and make changes.

185 days✅

One of the hardest things in our marketing? People keep challenging us “This can’t be true.” But it is. 100% wild, organic fish, caught in Alaska’s cleanest ocean. No colorants. No Photoshop😂 Just pure nature. Picture from our 2025 season arriving these days to all our members.

Alaskan Fisherman takes another big step forward! We’re expanding into a new country on our journey to become the European DTC leader. Let’s go!

Leadership used to mean headcount. Now it means leverage. Smaller teams, bigger outcomes. I’m all-in on leading a few exceptional people. We already built a business with MRR in the millions in the last year - and are now scaling globally with a few exceptionally talented people.

AI adoption. At first it looks easy, but once a real use case is discussed, excitement fades—suddenly 10 reasons why “not yet.” Change is driven by leaders who seize this chance. Even if the first use case isn’t perfect, it moves you miles ahead. With AI evolving so fast.

Big milestone achieved! Closing the whole DTC ecosystem with our own factory in Alaska — we catch, produce and deliver the best wild Alaskan fish in the world directly to customers. We’re super excited about the future! 🚀 #StartupLife #Scaling #ecommercebusiness

Alaskan Fisherman update: 4-week season ✅ next fish = next year. Demand? Exploding. Thousands on the waitlist (not just two 😏). We’d love to drop it all, but risk = too high. So… slow & steady. Best fish on earth, straight from Alaska. Big news soon. Ahoy!

Big thanks to Behavio for the analysis–spot on👍 If you keep seeing us everywhere, it means two things: 1️⃣ You’re spending a lot of time on social media (and it costs us a fortune 😅) 2️⃣ Most importantly: we don’t want to pop up online ... we want to pop up from your FREEZER! 😃