Dan Gordon →

Graphic Designers aren’t being replaced by AI, they’re being misunderstood: @DanGordonDesign/graphic-designers-arent-being-replaced-by-ai-they-re-being-misunderstood-4ac28a8184cc" target="_blank" rel="nofollow noopener">medium.com/@DanGordonDesi… Adding my 2 pence to the graphic Design/AI discourse, for what it's worth.

@AskNationwide Thought it was worth a tweet.

@DanGordonDesign This is coo-l 🐦

.@AskNationwide

Already off to a better start than the last attempt, the car actually looks like it could be from 2026 and not 1996.

@EddCoates @chris_strat True, but realistically I don't think Jill the Florist is also ever going to be pay decent money to any designer that knows their worth for this type of job. So with the help of AI or not, it's still a bit of a race to the bottom when it comes to actual value

@chris_strat Canva was never this accessible though. It made things easier, but Jill the 60 year old florist was never going to do use it herself, she'd just pay someone to use it for her.

If graphic design has become this accessible, why would anyone hire a designer? Take local businesses, for example. Many of them are usually part of networking groups that run seminars teaching members how to use AI to create their own assets. So now they're simply generating designs instead of hiring a designer. It looks rubbish, but to them it looks "good enough" and saves on costs. So already, an entire tier of jobs has been wiped out by AI. Services like ChatGPT pitch themselves on empowering people to design for themselves, NOT to empower existing designers. I can't believe I need to say this, but typing out a prompt, pushing "Generate", and selling that image to someone for any amount of money is not a sustainable business plan.

@rubenhume Good luck creating press ready assets without a single CMYK colour in sight.

Just oneshotted this brand identity with ChatGPT Images 2.0 Gave it my logotype as a prompt and it generated all this. Probably better than 70% of designers with good prompting Still, AI will never generate a world class logo. A great logo needs insane technical craft, pixel perfect execution, real taste and a ton of context and input to get right But assets like business cards, posters, mockups? Those will be insane with the right prompt and context What do you think, is it over for designers?

If your process is simply to make things look pretty in photoshop, or if that's the general understanding of what we do, then maybe you might be in a little bit of trouble. But most designers/creative agencies know their worth and have the depth of skills to navigate this.

I've seen this kind of sentiment SO many times over the last 2 years. The truth is, even if we reach a point where AI can read ours minds, most clients simply don't have the skills to know what they want let alone how to get there. Graphic Design has always been a process.

@R4THBONE Lovely work as always man

It’s been awesome to see the 2026 Limited Edition @redbullracing @mophie Power Pack’s launching so far this season. I have been working with the team to create a bespoke illustration for every round of the 2026 @f1 season, and here are the first 3. Which one is your favourite?

@tbaldwin1992 @BTCC The highly regarded super touring era only had between 20-25 cars. Not saying this is on a par, but I definitely favour quality > quantity. Grids will always fluctuate in size.

@BTCC 21 cars 🤦‍♂️ Getting worse and worse each season

📰 Big stars and new cars for 2026 BTCC season A host of big stars and an influx of new cars have made the biggest headlines during the off-season with the BTCC boasting one of the most exciting lineups in its recent history. 👉 Click for more: btcc.net/big-stars-and-… #BTCC

@TouringCarHub Proper Touring car grid. A lot of blue and white but some beautiful looking cars in amongst it. Quality > quantity

Got to be honest, I didn’t realise how much I missed saloon cars

@TouringCarHub A shame really, missed a rare opportunity to integrate the main sponsor logo into the livery, continuing the waves down the side. Would still leave plenty of room for any potential future sponsors.

The WSR cars for 2026 are here. I must say, it looks like Charles Rainford has been busy in the off season getting his Porsche sponsor to stump up a bit more cash!

@jasonplato @PlatoRacing @Catacleanuk @ASUSUK @Snapon_Tools @DesignsCallum Fantastic job Jason & team. 🙌

I’m so incredibly proud of each and every member of @PlatoRacing Thank you all for all your amazing effort. However non of this would be possible with the incredible support from our Title Sponsor and Partner @Catacleanuk and our partners @ASUSUK @Snapon_Tools @DesignsCallum and @RMLGroup

Another lesson in legibility and line length.

@amrf1insights @DAZN_ES Let's just focus on finishing.

🚨 PAINFUL 🎤 Alonso during the drivers press conference: 👉 “Finishing 3rd, 5th, or 17th doesn't bother me much.” 👉 “Having achieved more than 100 podium finishes in this category, finishing anywhere other than first is just as painful.” Via @DAZN_ES

@ElliotWebberYT Now that's a touring car!

My god. It’s gorgeous

@AllianceRaceUK Now THIS is how you deliver a car/livery announcement. Love the car, love the production level. Very hyped.

Our 2026 challengers.

Called it. #F1

Touring car spotting all the way out here in Japan. In my element.

I like the retro nod. The Williams brands feels a lot more ownable, especially if they can hold on to a consistent logomark (à la McLaren). Generally I like the balance a lot more.