Dan Silber

🚨Hiring Alert🚨 We are looking for a seasoned Project Manager that is big on systems building, process refinement, automations, and AI to join the team at Growth Plays. This role will touch every client-facing aspect of the business and is going to be instrumental in helping us reach our growth and client goals. If you have experience leveraging technology to manage complex technical projects and editorial/SEO pipelines in an agency or marketing team setting and are located in a timezone with 5+ hours of overlap with central standard time - we want to talk with you. Please check out the JD in the comments if this sounds like a fit. Looking forward to hearing from you!

@JHTScherck Thought that was a bottle of bourbon at first glance. Got all confused haha

Men (me) only want one thing

@CryptoWendyO What are your other two top SEO tools?

Grok AI Agents are here. I’m beyond excited to “make” my own agent for content. Out of all the SEO tools I’ve tested since 2018, Grok is in the top 3.

@xojessfrick This is amazing. Just a couple weeks ago my wife and I spent a whole night searching for throw back mtv shows to watch. TRL episodes, spring break, etc

My GenX friends will agree that this is one of the coolest things on the internet. ❤️

@JHTScherck 🚀🚀🚀

Growth Plays team has jumped into the deep end of the pool when it comes to agentic editing. Our systems improve the more feedback clients leave us. I have not been this excited about line edits in my entire life - and soon, even the line edits will be automated 🔥🔥🔥🔥

@JHTScherck That weekend flow feel is the best

This weekend, I (who can barely write HTML) hooked Claude Cowork up to the GitHub, Vercel, and Supabase MCPs and built an app that ingests a big CSV of Peec prompt outputs and classifies them for accurate messaging and positioning using Kimi-K2.5 via the Vercel AI Gateway. Still buggy, but I haven't been so in flow in a long time. This is just so much fun!

@JHTScherck Let’s gooooooo!

I'm putting together a team, people with special abilities

Growth Plays now works with: The undisputed leader in serverless infra The leading open source agentic framework ... and as of this week, the largest fintech on the planet We're building a gd rocketship, and we are looking for an AI-savvy editorial lead to join us. JD below👇

@joehall Oh yep, how about that. Just tried to login and it let me right in haha

@Dan_Silber Wow really? Well I will admit that it is super buggy at the moment.

I am now also on Digg. LULz! @joehall" target="_blank" rel="nofollow noopener">digg.com/@joehall

@joehall Rude! I got put on a waitlist haha

@Dan_Silber ?? I didn't know you needed to be invited. I just signed up here: digg.com/d/login

@JHTScherck 💪💪💪

I don’t like to boast on the socials, but I am extremely proud that the Growth Plays team just closed one of the biggest brands in open source AI to close out Q4 and put us way above goal. 2026 is looking bright from here 😎

@JHTScherck 😂

Some other agencies were nice enough to include us on some lists for "best GEO agencies" - and let me tell you - the leads that come directly from ChatGPT due to being on those lists are a steaming pile of 💩

@thinking_slow “monitor and redirect hallucinated URLs from AI traffic to relevant real resources.” Monitor server logs for AI bots or traffic referrals to 404 pages from AI sources?

if i was the Director of Content Marketing at a $100M+ software startup*, here's how'd i think about AI, GEO, and the future of content marketing: *i am ➖ build a list of the 10 most-cited websites for each of my high-priority topics (Ahrefs' Brand Radar makes this trivially easy). ➖ scale off-site content efforts. this is the era of off-page SEO: our brand's visibility in AI is largely shaped by our brand's presence on respected websites across the web. i'd promote and discuss our content on forums and UGC sites, contribute guest posts, talk about our content on webinars and podcasts, and scale up co-marketing partnerships. ➖ find our most-cited, highest AI-traffic pages, and make sure they're accurate, up-to-date, and reference our most important new features and research. ➖ write simply. use declarative sentences. use BLUF and the pyramid principle. this has always mattered, but i think matters even more today. ➖ create the content LLMs like, to control the narrative: particularly statistics posts, expert quotes, tool comparisons, and original research. ➖monitor and redirect hallucinated URLs from AI traffic to relevant real resources. ➖ review unconventional LLM data sources for accuracy and brand consistency: GitHub, Wikipedia, research papers (e.g. arXiv, PubMed), books. ➖ identify topic gaps where our competitors are mentioned but we aren't (Ahrefs Brand Radar makes this easy). create content, on-site and off-site, to close these gaps. ➖ make big bets on emerging topics (before your competitors). map out a cluster of related subtopics and questions to answer. use PAA data and SERP features to mock up what "query fan-out" might look like. ➖ invest more effort in original, proprietary research. become the source other people cite, and offer information that doesn't already exist in LLM knowledge. ➖ scale AI content creation. AI isn't going anywhere, so we have an imperative to experiment with AI and know its strengths and weaknesses inside out. use it to publish more informational content, newsletters, social posts. ➖ create brand demand. publish more studies, frameworks, and "coined concepts" - 'The Ahrefs Framework for X', 'The Ahrefs Study on Y'. get people searching for your brand, everywhere. ➖ create short video versions of our written content. embed in articles, post on social media, and publish on YouTube (very highly cited by LLMs). ➖ help build the personal brands of my team on social media. encourage them to post regularly, record videos, join podcasts and webinars, find their "niche", and start building an audience who cares about THEIR ideas. ➖ work more closely with PR, brand, and influencer marketing. content marketing has become multi-disciplinary. this is not random musing - these are all backed by research. head to the @ahrefs blog for the studies and research underpinning these suggestions ✌️

@JHTScherck They definitely do not use it, lol

What is this? Does no one at Google actually use Data Studio? UI is non-functional. Ridiculous.

@kayla Fair! Purée some avocado into that to thicken it up or something so it doesn’t have to be a spicy salsa! I have no idea if that will do anything but it reminds me of the avocado sauces

@Dan_Silber seared peños, onions, garlic, lime, sal but sadly came out too mild 😠

@kayla Do I have the book version of that game or is that the game version of my book?

@JHTScherck Noticed it earlier this week a couple of times! Thought it was odd but maybe some change I just missed lol

Interesting, AI Overview appearing below search results. Have not seen this before: