Daniel Hegman

The psychology behind pricing – what makes a book worth over £100.000? This year’s FIRSTS: London’s Rare Book Fair at the Saatchi Gallery provides a glimpse to the lucrative world of rare (and some forbidden) books and raises questions about value and pricing. Find out more 🧠👇

I tried that instant AI translation tool (labs.heygen.com/video-translate) and it's one of the most amazing things I've ever seen. I gave it a 35 second video of me speaking English. And this is what I got - that's my voice! But I don't speak a word of German...

In 2014, KFC increased the sale of one of their flagship products by 56% using a super simple psychology hack. They spent weeks working with the team at Ogilvy to crack the code. I’ll teach you how they did it in just 3 minutes:

If you are interested in more - check out my Behave blogs behave.co.uk/insights/ or reach out!

Consideration: Fluency has the greatest impact on impulse decisions, when consumers are under time pressure or when they are exposed to a great number of options.

Cognitive fluency: the path of least resistance. A psychology thread on this principle, its implications to consumer behaviour and what marketers can do capitalise on it

If you are interested in more - check out my Behave blogs behave.co.uk/insights/ or reach out!

How to overcome it - 🌊 personality targeting (OCEAN): People with a high level of openness are more likely to try new experiences. Identifying these customers and targeting them will have the best return on investment

Status quo bias: our aversion to change. A psychology thread on the bias, its implications for consumer behaviour and what marketers can do to overcome it