Daniel Hegman

261 posts

Daniel Hegman

Daniel Hegman

@DanielHegman

Saving the world one ad at a time - mixing behavioural sciences with digital advertising |🧑‍💻 @BehaveUK | 🎓 @UCL | 🧗 Climber

London, England Katılım Eylül 2014
242 Takip Edilen61 Takipçiler
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Daniel Hegman
Daniel Hegman@DanielHegman·
The psychology behind pricing – what makes a book worth over £100.000? This year’s FIRSTS: London’s Rare Book Fair at the Saatchi Gallery provides a glimpse to the lucrative world of rare (and some forbidden) books and raises questions about value and pricing. Find out more 🧠👇
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Stuart Ritchie
Stuart Ritchie@StuartJRitchie·
I tried that instant AI translation tool (labs.heygen.com/video-translate) and it's one of the most amazing things I've ever seen. I gave it a 35 second video of me speaking English. And this is what I got - that's my voice! But I don't speak a word of German...
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Sarah 🦕
Sarah 🦕@SarahLevinger·
In 2014, KFC increased the sale of one of their flagship products by 56% using a super simple psychology hack. They spent weeks working with the team at Ogilvy to crack the code. I’ll teach you how they did it in just 3 minutes:
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Daniel Hegman
Daniel Hegman@DanielHegman·
Consideration: Fluency has the greatest impact on impulse decisions, when consumers are under time pressure or when they are exposed to a great number of options.
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Daniel Hegman
Daniel Hegman@DanielHegman·
Cognitive fluency: the path of least resistance. A psychology thread on this principle, its implications to consumer behaviour and what marketers can do capitalise on it
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Daniel Hegman
Daniel Hegman@DanielHegman·
How to overcome it - 🌊 personality targeting (OCEAN): People with a high level of openness are more likely to try new experiences. Identifying these customers and targeting them will have the best return on investment
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Daniel Hegman
Daniel Hegman@DanielHegman·
Status quo bias: our aversion to change. A psychology thread on the bias, its implications for consumer behaviour and what marketers can do to overcome it
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