
Lifelong fan Daniel Stokell goes from fan to famous by signing for the Lads! 🔴⚪️ Daniel won a £15k community support fund for the club from @EFL partner @papajohnsuk and was welcomed to #SAFC by Head Coach Alex Neil! #SignForYourClub
Daniel Stokell
6.8K posts

@DanielStokell1
25 | CEO | Strategy Consultant | Major Sporting Events Technology Consultant | Co-Founder - @ThisIsWearside | MBA | @SunderlandAFC | #FearTheDeer | #GoPackGo |

Lifelong fan Daniel Stokell goes from fan to famous by signing for the Lads! 🔴⚪️ Daniel won a £15k community support fund for the club from @EFL partner @papajohnsuk and was welcomed to #SAFC by Head Coach Alex Neil! #SignForYourClub



Logos are coming down at BC Place, ahead of the FIFA World Cup








Sunderland’s rise this season has been one of the standout stories in football. A club that has spent the last decade fighting its way up, is now flying in its first season back in the Premier League. Tom Burwell, interim CEO, has seen this up close as a board member, but is now stepping up with a club that is building a model that can actually sustain their place in the top flight. Because @SunderlandAFC isn’t a typical football club… 1 in 10 people in the city holds a season ticket. And business decisions aren’t just financial, they’re cultural. So now comes the hardest part. Turning a local, community-driven club into a global Premier League business without losing what made it special in the first place. 🗣️ “ The relentless obsession for performance on & off the field has to be our driver” That shift changes everything: - How you grow revenue - How you build a fanbase - How you approach sponsorship - How you think about media and storytelling But more importantly, how do you build a modern football club. All on Business of Sport 🔥 (links below)








We stand united in support of Romaine Mundle. What he faced today is not “banter”, not “heat of the moment”, not something to scroll past and forget. Football is built on passion, rivalry and pride. It is not built on hate. When a player pulls on the shirt, he represents effort, sacrifice and commitment. No one signs up to be racially abused for doing their job. Silence protects the abuser. Unity protects the player. Racism has absolutely no place in football, in the stands, online, or anywhere in society. If you love the game, you protect the people who play it. There is no middle ground. We stand with Romaine. We stand against racism. Always. @SRTRC_England