Darabase

Discover how we're redefining digital advertising: prioritising meaningful engagement, delivering more powerful advertising and unlocking new opportunities for property owners. Watch our video and learn more about Darabase. #DigitalInnovation #SpatialWeb #AugmentedReality

In our latest blog, Dominic Collins Co-Founder and CEO of Darabase, explores how Augmented Reality and wearable technology devices are changing our lives for the greater good. Explore how these innovations enhance our lives, foster real-world interactions, and bring us closer together: eu1.hubs.ly/H0fY9J40 #AR #WearableTech #TechForGood #Innovation

💭 How can augmented reality (AR) transform our cities and bring us closer together? 🌎In the "Age of Experience," AR is unlocking immersive interactions that reshape how we explore, connect, and celebrate in our communities. Imagine city landmarks coming to life, shared global experiences, or even your local festival becoming an AR wonderland! Curious how AR is shaping the future of urban living and community? Read more: eu1.hubs.ly/H0fYczy0 #AR #Technology #Communities

🌐 Cognitive cities powered by AR and AI are transforming how we live, work, and explore. From tourism to traffic management, this isn’t just the future—it’s happening in cities around the world today. Find out how to embrace it: eu1.hubs.ly/H0g0j0q0 #CognitiveCities #AR #AI #UrbanLiving

🛍️ We transformed an empty retail unit into a hub of entertainment with our Augmented Reality Bowling game at Churchill Square Shopping Centre in Brighton. 🎳 Teaming up with Bewonder*, we placed interactive AR bowling lanes to attract footfall and bring the empty space back to life. The results were impressive, with nearly 3,000 unique visitors spending an average of 4.31 minutes engaged in the game. 💡 The “Up Your Alley” campaign highlights the potential of using technology to revitalise footfall in shopping centres and repurpose vacant units. Keep your eyes peeled for upcoming campaigns from Darabase exploring innovative ways to breathe new life into our shopping destinations. Check out our video below and read more: eu1.hubs.ly/H0fYcxG0 #Retail #AR #HighStreet JLL

🦋 Discover how we brought an outdoor gallery, with sculptures by local artists, to life in Chicago! The Flight of Butterflies exhibition, curated by The Magnificent Mile® Association and The Peggy Notebaert Nature Museum, features a unique blend of public art and augmented reality (AR) along the Magnificent Mile, one of Chicago’s most iconic streets. 📲 How It Worked: - Visitors scanned QR codes at the sculptures with their smartphones at 10 exclusive locations. - Virtual butterflies fluttered around them, creating a magical experience. - In selfie mode, users could immerse themselves even further, with butterflies flying around their heads and shoulders creating a dynamic and engaging experience. 👉 Learn more about how we made this innovative project a reality and its impact on the community: eu1.hubs.ly/H0fY9c70 #AR #ARExperience #ArtTech

Unlock the future of advertising with this white paper, crafted by RPC- law firm's team of legal experts. Explore the world of virtual billboards and property digital rights, and gain insights into the legal and regulatory landscape shaping the AR industry. Perfect for marketers, lawyers, tech enthusiasts and business leaders, this comprehensive guide is your key to understanding immersive advertising regulations. Download the white paper here: eu1.hubs.ly/H0fY9DZ0 #Futureofadvertising #AR #Technology

📊 Are you excited about location-based AR campaigns but unsure how to track the results? The final blog in our AR 101 series has the answers! Learn how you can use tools in your marketing tech stack to measure the success of your AR campaigns, from driving foot traffic to boosting customer engagement. Read more: eu1.hubs.ly/H0f-9kP0 #AR #DigitalMarketing #Analytics

💡 The digital revolution is here, and AR is reshaping cities and properties into interactive, revenue-generating spaces. From immersive tourism experiences to AR-powered retail campaigns, the potential includes: 🏙️ Cities can create AR-driven attractions to boost tourism. 🎨 Property owners can monetise with virtual billboards and interactive art. 🛍️ Retailers can connect with audiences through immersive campaigns Are you ready to unlock this new revenue stream? eu1.hubs.ly/H0g0gPD0 #AugmentedReality #Digital #SmartCities #ARAdvertising

Partnering with Grosvenor, we created an interactive #AR guide in Belgravia that transformed the historic streets with floral art and sustainability-focused experiences: eu1.hubs.ly/H0fY9HG0

📲 From smartphones to smart glasses, the next leap in tech evolution is happening now. 👓 Visionaries like Mark Zuckerberg (Meta) and Evan Spiegel (Snap Inc.) agree: wearables are the future of connectivity. It's no longer about looking down at a screen, but interacting with digital content layered over the spaces around us for a truly immersive experience. Explore our most recent tech evolutions and what this next step means for the future of our cities in our blog. 👉 eu1.hubs.ly/H0fY8C30 #SmartGlasses #AR #Immersive

In a thought-provoking article for ARtillary, Mansoor Hanif, Darabase board advisor, explores how AI and AR can transform urban living. From personalised city services to AR-powered creative spaces, Mansoor envisions a future where humans are at the centre of seamless, secure experiences. 👉 Read more: eu1.hubs.ly/H0fY8860 #CognitiveCities #AI #AR #BuiltEnvironment

📲✨Are you taking advantage of QR codes in your out-of-home marketing? QR codes easily connect traditional out-of-home advertising to immersive digital content. Learn how to use them effectively to engage your audience and boost conversions. 👉 Read our latest AR 101 blog to uncover the best practices and creative uses for QR codes! eu1.hubs.ly/H0f-5LX0 #MarketingTips #QRCodes #Advertising

🚨Is your city protected from unregulated digital content? Virtual graffiti, unauthorised AR adverts, and disruptive digital overlays are turning public spaces into digital battlegrounds. Cities need proactive solutions like Property Digital Rights to maintain control, protect citizens, and balance innovation with safety. 🤝Learn how collaboration between cities, tech providers, and property owners can shape a safer, smarter future: eu1.hubs.ly/H0f_QNT0 #AugmentedReality #SmartCities #AR

🔎 Unlocking History: How Augmented Reality Animates the Past Ever wanted to step back in time and witness historical events firsthand? With Augmented Reality (AR), you can! Check out our latest blog to explore how AR breathes life into the past: eu1.hubs.ly/H0fY8wl0 🎥 Watch the video below showcasing the "Checkpoint Charlie AR Time Machine" featured in the blog. #AugmentedReality #History #Technology

Did you know that augmented reality advertising can turn your building or shopfront into a dynamic marketing channel? Permission based, engaging, cost-effective AR ads that drive foot traffic are simpler than you think. 👉 Read the full blog post: eu1.hubs.ly/H0fY7PM0 #AugmentedReality #DigitalMarketing #Property

Find out how Darabase's augmented reality experience helped drive footfall to one of Australia's most iconic workspaces post-lockdown! 🚀 We partnered with Lendlease to create an immersive AR art installation at International Towers, Sydney. Through collaboration with curator Charles Clapshaw and renowned artists Alex Seton and Robert Fielding, we brought sculptures to life on a large scale, enriching the community experience and welcoming back visitors in a vibrant way. Curious to learn more about this project? Watch our demo below and read the full case study here: eu1.hubs.ly/H0fY7PH0 #AR #Innovation #CommunityEngagement

Looking for tips to help you create compelling out-of-home AR experiences? Check out our 3rd blog in our AR 101 series: eu1.hubs.ly/H0f-91g0 From aligning AR experiences with your marketing objectives to using location-based strategies for maximum impact, we've got you covered. #AugmentedReality #OOH #Marketing #ARAdvertising

🗺️ From stone carvings to AI-powered 3D models, city mapping has transformed. Today, tools like VPS and digital twins let cities manage traffic, visualise buildings, and monetise assets with AR. The future of urban management is here—are cities ready to own it? 📖 Read more: eu1.hubs.ly/H0f-J6b0 #DigitalTwins #AR #SmartCities

Curious about practical applications of augmented reality (AR) in enhancing customer engagement? Explore our case study featuring Octopus Energy. 🚗🐙 eu1.hubs.ly/H0fWvsw0

Discover how #MR and #AR advertising can generate revenue and present vast growth opportunities. Download our white paper authored by the teams at Kroll and Harris & Trotter LLP, for more on Download here: eu1.hubs.ly/H0fWvw40 #MixedReality #AugmentedReality #LegalTech