LiquidIV is even double downing on their pee spot in my messaging inbox. Now that's how you own the message across all touch points.
Well done @liquidiv
Congrats to the Seahawks. But from an advertising perspective...
The winners were the ads that didn't try to complicate themselves
The losers were the ones with cringy AI shots
#SuperBowl2026#Advertising#superbowl2026commercials
@Batmanbaby1963 What? You mean the halfway insurance concept?
I mean... that was okay. Felt like it took too long to get to the point. Also it didn't really back up who State Farm is as a brand. Usually theyre known for being the good neighbor insurance.
This one felt like a step backwards
hims&hers
Health is wealth - that’s true. I love how this ad is a spin on it. I was on board with this until I saw hims&hers. Not sure why they're challenging against the rich. Just felt there was a disconnect.
3/10
#SuperBowl2026#Advertising#superbowl2026commercials
HeGetsUs
The payoff came too late. I think they overestimate how much attention we have. Also… why does Jesus have a superbowl ad? Is Jesus a product? Uh oh… don’t say that too loudly.
2/10
#SuperBowl2026#Advertising#superbowl2026commercials
Wegovy
Another pharma ad. And I like the story of “I wish I had a pill for that”. As far as pharma ads go, I think this one tired the hardest. You’re always going to have that boiler plate and legal copy. What can you do?
6/10
#SuperBowl2026#Advertising#superbowl2026commercials
Salesforce:
Was almost tempted to stop live tweeting the superbowl ads and try to win the Mr. Beast game. Way better of an idea than LAYS trying to do something similar.
7/10
#SuperBowl2026#Advertising#superbowl2026commercials
Hellmann’s:
“This is how I make friends”
“I’m Incredibly lonely”
Whatis that? I genuinely didn't get it. Was I supposed to see the Neil Diamond movie? This made me NOT want to buy Hellmann’s ever again, and I LOVE mayo.
1/10
#SuperBowl2026#Advertising#superbowl2026commercials