David Aaker

I am no longer active on this Twitter page. Please follow me on LinkedIn for updates and content: linkedin.com/in/davidaaker/ #AakeronBrands #Branding

This piece beautifully captures the essence of my daughter @aaker’s work: building eras and designing for change, cultivating joy and savoring the journey: stanford.io/3R1a6A7 #AakeronBrands #Branding #ProudDad

@Nathalief @Forbes Oh wow yes, thank you for the catch.

@DavidAaker @Forbes Very interesting article! One question: where you write "Tom & Jerry's", do you mean "Ben & Jerry's"?

Branding social programs is imperative for elevating purpose. Thank you to @forbes for publishing my article explaining why. bit.ly/3Iv9oH3 #AakeronBrands #Branding #PurposeDrivenBranding

Great interview with @OfficialRitwij on @RealTheProde about the power of branded social programs. What are some of your key takeaways after listening? bit.ly/3ZnKpfI #AakeronBrands #Branding #PurposeDrivenBranding #TheProde

Winners in the future will embrace social program leadership or fade into irrelevance. Read more in the first chapter of my latest book here: bit.ly/3xI9eaz #AakeronBrands #Branding #PurposeDrivenBranding

Storytelling is a crucial element of purpose-driven branding. Nice piece by @thomaskolster bit.ly/3kcX9a5 #AakeronBrands #Branding #PurposeDrivenBranding @MarketingWeekEd

As consumer behavior continues to shift, the future of branding is bright. These 5 trends are at the forefront for marketers in Asia. bit.ly/3I5y6he #AakeronBrands #Branding

A purpose deeply rooted in an organization's mission and business strategy can authentically guide its marketing strategy to be purpose-led. bit.ly/3HTyKyh #AakeronBrands #Branding #PurposeDrivenBranding

I agree with @Unilever. It is true that correlation is not causation, but the validity of the result is strengthened by the fact that it is replicated over different categories, offerings and brands. bit.ly/3xeXb4e #AakeronBrands #Branding #PurposeDrivenBranding

Senior leaders: are these 6 trends on your radar? bit.ly/3DXTiEq #AakeronBrands #Branding

This powerful quote from the late @StanfordGSB professor and friend of my daughter @aaker, also applies to branding: "A brand is only its remembered stories." stanford.io/3xaof4o

ICYMI, my new book has a song!!! @AllieChip, a gifted composer and artist, (who was recently on The Tonight Show Starring Jimmy Fallon) has created a wonderful folk song that captures the spirit of the book. bit.ly/3DCs8mA #AakeronBrands ##PurposeDrivenBranding

For an organization to truly make an impact on society, the work starts internally. bit.ly/3JuQT7P #AakeronBrands #Branding #PurposeDrivenBranding

This article from @SustainBrands includes 4 strategies for building a social-purpose ecosystem within your organization. If you aren't already, 2023 is the time to prioritize purpose. bit.ly/3H2zKj4 #AakeronBrands #Branding #PurposeDrivenBranding

Ideas from my books "Spanning Silos" and "The Future of Purpose-Driven Branding" come together in this article. bit.ly/3XU0rgP #AakeronBrands #Branding #PurposeDrivenBranding #Collaboration

Listen in and join the movement toward brand purpose for societal good. We discuss what it means and how to approach it on the Scratch podcast by @wearerival. bit.ly/3QWtNsz #AakeronBrands #Branding #PurposeDrivenBranding #Podcast

Had a great discussion with Cecilia Huang about the key ideas in my latest book on purpose-driven branding and the implications for the China market. bit.ly/3XnqJYV #AakeronBrands #Branding #PurposeDrivenBranding

Several ideas from my new book on purpose-driven branding are illustrated in what they're doing at @Cotopaxi. bit.ly/3GXBhbe Nice job, Cotopaxi! #AakeronBrands #Branding #PurposeDrivenBranding

Nearly a decade ago, I was writing about embracing higher purpose. All of this still rings true for 2023. bit.ly/3XiG78y #AakeronBrands #Branding #PurposeDrivenBranding