David Boros
1.1K posts


I'm nearing 1 year on X
went from shitposting to:
- working with 20+ clients
- co-founding and scaling Clario Content
- helping YC founders & $500M+ ads operators
here are 10 lessons on building a DFY branding business:
1. positioning is 80% of the game.
early on i was "helping founders grow their brands"
cool story... so is everyone else
when i shifted to "Helping 7-8 fig founders scale their personal brands on X with AI systems"
qualified leads, better conversations, higher close rates
specificity beats broad appeal every time
---
2. systems over hustle
i used to post 3x/day manually
exhausting and didn't scale
now i post 4-6x/week with systems that:
- nurture leads on autopilot
- pre-sell prospects before calls
- convert followers into pipeline
you can't work 10x harder, but you can build systems that work without you
---
3. proof beats promises
never said "trust me" or got salesy
always showed:
- before/after metrics
- client results (specific numbers)
- exact outcomes delivered
people don't buy what you say
they buy what you've proven you can do
---
4. speed compounds
fastest to reply = highest close rate
We've booked calls by replying in 5 min while competitors took 5 hours
speed isn't pushy... it's professional
urgency signals you actually give a shit
---
5. followers are a vanity metric
i used to think followers meant everything
when i was writing threads, i genuinely believed reach = revenue
learned the hard way that's bullshit
i've seen accounts with 2k followers close $50k deals
and accounts with 50k followers making $0
what actually matters:
- qualified leads per month
- conversion rate (followers → calls)
- close rate on those calls
- actual revenue generated
relevance over reach
---
6. authority sells before you ever talk
when prospects already trust you before the call, sales becomes confirmation not convincing
that's what brand systems do ... they position you as the obvious choice
you're not selling anymore, you're just onboarding
---
7. most people confuse activity with progress
posting 5x/day feels productive
but if zero people convert, you're just performing
the real work is:
- positioning clarity (who you serve + exact outcome)
- funnel infrastructure (lead magnet → nurture → call)
- conversion systems (DM → qualified → closed)
distribution without conversion = expensive noise
---
8. relationships unlock opportunities
my biggest wins didn't come from content
they came from:
- founder networks (people building similar things)
- strategic partnerships (aligned offers, shared audiences)
- connecting with people 2-3 steps ahead (proximity = growth)
content gets attention
relationships create actual deals
---
9. building in public compounds trust
i document:
- client wins (with permission)
- what works vs what doesn't
- lessons learned in real time
transparency builds trust faster than polish
---
10. consistency beats perfection
i shipped imperfect content for 10 months straight
didn't wait for perfect positioning
didn't wait for perfect design
didn't wait for perfect clarity
just shipped, learned, iterated
the people who "planned to start" a year ago are still planning
We're here closing deals
---
if you're a founder building on X:
you don't need more followers
you don't need more content
you need better positioning + conversion infrastructure
that's the whole game tbh
let's build
---
spent almost year learning these lessons
if they helped you skip some mistakes:
-like it
-share it with a founder who needs it
-follow for more (posting these weekly)
appreciate the read

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Today we released a neew version of eventsfast.io
You can connect it to your FB and IG page and create content based on events you will attend or want to promote.
I would appreciate your honest thoughts and comments on the app 😬
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@StevBuilds @CesareDadamo If it ends with a y its a workday haha
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Level of dedication?
Sunday.
Almost midnight.
Still grinding with @CesareDadamo.
Whatever it takes, till we make it!🔥
Who else is working night shifts?

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Why does your own thought do better than LLM generated content?
1 - They pattern-match AI generated content – the cadence, the structure and the hedging and when something breaks the pattern it gets registered as different
2 - When people sense AI generated content their engagement drops. You can write something objectively useful and still underperform because the signal of "a real person with skin in the game wrote this" is missing
3 - However, study also found that when people don't know they sometimes prefer AI-generated content. They don't engage because of the origin but because how it makes them feel, what it teaches them.
I sometimes even put grammatical errors into my sentence so people might think I have literacy issues lol but at least surely not written by AI.
#aislop #tiredofaicontent
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Just got diagnosed with ADHD.
Blessing or a curse when it comes to building your company?
#adhd #buildinpublic
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One thing you are better than average is enough to become successfull
#returntomean #buildinpublic
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I always break down to function level granularity for AI to develop new features.
#aiops
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