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📊 Just dropped my upgraded MTN Nigeria Executive Dashboard — full year 2025.
Built it from scratch with synthetic data (9k+ customers, 36 states, ₦1.9B+ revenue). This time it’s actually executive-ready.
Key insights:
📈 Revenue grew 195% — from ₦89.6M in Jan to ₦264.5M in Dec. Data plans drove everything.
🔄 Churn is a new-customer problem (6.5% monthly in 0–6 months vs 1.5% for 4+ years).
🗺️ Lagos + Abuja + Kano + Rivers = 49% of revenue.
⚠️ #1 churn driver = competition (30%).
👴 55–65+ segment is gold — highest loyalty + biggest spenders on broadband routers.
Hey, remember my last version? The one that wasn’t scannable in 3–5 minutes, had zero context (“against what?”), and felt like a bunch of numbers with no story?
Huge thanks to @DavidAbu_ and a few others whose sharp feedback on scannability and context pushed me to rebuild this version properly.
Fixed all of it:
✅ Now instantly glanceable with big KPI cards, sparklines, YoY/MoM arrows & targets
✅ Real movement + full-year trends (plus 2024 comparison)
✅ Deeper “so what?” insights that actually help decisions
What do you think — would your boss get the story in under 5 minutes now? 🔥
#PowerBI #DataVisualization #MTNNigeria #BusinessIntelligence #datafam




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