Deep Gadkari
4.4K posts

Deep Gadkari
@DeepGadkari
Get smarter about D2C/Startups/Business
Katılım Ocak 2018
749 Takip Edilen3.2K Takipçiler

@kawal279 It’s crazy that most people will think that u r talking about bank interest but it’s not.
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We sometimes forget how big the market is outside of Quick Commerce or even Modern Trade.
It’s a tough market— but huge.
And while D2C brands often target Key/Tier1 India and we think pricing of 40-50₹ is acceptable, one is then given a reality check in GT
Guess the price of the 3 products combined?




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Massive volume of customers in tier 2/3/4 india are transacting online for first time
Huge runway ahead
They are hungry for new brands across categories
But don't have capacity to pay D2C or tier 1 price
Brands can't cater profitably at this price point
Any business which can crack this gap wil build a big brand
U will need to sacrifice gross margins in process but volumes wil more than enough cover the gap
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@DeepGadkari Why is your bet on value Ecom? I am genuinely curious, if it is based on metrics - AOV, Repeat rate, conversion etc or some macro play?
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@vinodchendhil FMCG is not a winner takes all market, many small n big brands can coexist n thrive if the overall market is growing at a decent pace
Also blitzscaling in FMCG can be counterproductive
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@RohitAryannn Bhaisahab gajab ! Next year every second bichoge itne orders
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@ChanakyaShah Yeh naya Hindustan hai ...Ghar me ghus ke marenge !
हिन्दी

They called it propaganda. Good. Finally.
For years, Bollywood fed us nonsense. Movies that bent over backwards to appear "balanced" while quietly building a narrative that made you question your own faith. You clapped, you cried, you walked out slightly ashamed of being who you were. That was the real propaganda. The kind that doesn't announce itself.
I recently watched both parts of Dhurandhar.
Will surely watch it again.
Hours of unapologetic, brave, no-flinching storytelling.
Some say it was "too violent."
The same critics who gave standing ovations to films romanticizing sedition and dressing it up as art.
If you don't feel uncomfortable, then you really won't get the point of this movie. I've witnessed two huge attacks on Mumbai (forgetting countless "gang wars" and "casual blasts") which has changed the way I think.
If this is propaganda, then I'll take it.
Aditya Dhar didn't make a movie. He built a mirror. And a lot of people are angry because they don't like what they see in it.
1,350 crore worldwide. Banned in multiple Gulf countries. Critics in a full meltdown.
Sounds like it hit exactly where it was meant to.
India didn't need a perfect film. It needed an honest one.
Dhurandhar is that.

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A month after relaunching UP&RUN, a founder of a massive protein brand tasted our Mangosteen flavour and told me to kill it.
"Nobody knows this fruit. Stick to Watermelon. Orange. The safe stuff."
Moral of the story:
Opinions are free. While you realize that everyone is limited to their own experience which becomes their version of truth.
--
P.S. We've almost stocked out of Mangosteen on our website, new stock incoming this week.
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@shantanukd @arindam___paul Primary and secondary sales are two different beasts
Primary builds short term valuation , secondary builds cashflow based long term sustainable business
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@arindam___paul The mistake is assuming once on the shelf, the retailer will sell it. Retailer will do nothing. Just wait and watch and see if brand sells itself. If brand doesn't, retailer returns it.
Meanwhile, brand has accounted sale, added to ARR, bumped valuation and raised money. 😂
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A new category of status products will emerge
They will be product dopamine
Inspired from the q-com rage, it will be like this
Think a personal care product that provides instant glow-up, within seconds on camera,
It wins attention.
These won’t be long-term miracle products
They’ll work for 2–3 hours
And they’ll still sell - big time.
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@Sameer_vyapari Happy Birthday Bhai ! Keep stitchin keep Shipping Keep minting !
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@Rishhari Got a "suggestion" from my Amazon manager to pass on the reduction in fees to customers in terms of price reduction lolz
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First time hitting ₹90K/day on Amazon (50% organic + ads). Amazon has serious potential if you execute well.
What’s working for us:
• Listing optimisation includes catalogue and A+
• Keyword depth
• Daily ad optimisation
Still few improvements pending. But I can confidently say we now have one of the best-optimised Amazon listings in fashion.
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Frankly for some categories Shopify roas is no big deal unless very bad like >1
Real game lies in overall roas and spillover business generated
Shopify for scale and marketplaces for profit that's how u build 100cr consumer brand in india without burning money
Ur only job as founder is to crank up creative volume massively and keep stocks available across the platforms that's it
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I have been telling this to so many investors.
Alas only a few understand this.
In a year's time everyone is going to be talking about how the "Meta Halo" effect is real.
We are seeing this happen in real time now!
Will visit this post again at that time.
Barry Hott ☄️@binghott
If you run DTC ads and your brand is on Amazon, your in-platform ROAS is lying. Meta is driving a massive halo effect of Amazon sales that your dashboard will never see. If you aren't looking at your Blended CAC, you're likely underspending on your best growth engine.
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