Brad Gurley

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Brad Gurley

Brad Gurley

@DeliveryCounts

Bluesky: @deliverycounts.bluesky.social Director of Deliverability for MessageGears, M3AAWG Senders co-chair, EEC Advisory Committee. All opinions my own

Katılım Şubat 2013
342 Takip Edilen535 Takipçiler
Brad Gurley
Brad Gurley@DeliveryCounts·
@lukeambrosetti @randyzwitch Took the week after the holiday off and it appears my notifications got disabled somehow…in any case, I’m glad to speak with anyone that could use some guidance!
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Randy Zwitch
Randy Zwitch@randyzwitch·
Shopify: "Hey, google wants you to add a DMARC record" <me, looking it up> WTAF is this? 🥲
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Brad Gurley
Brad Gurley@DeliveryCounts·
@niphal “We’ve upped our engagement, now up yours!”
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Andrew Beeston ✨
Andrew Beeston ✨@niphal·
that arrow made me think they were referring to the email above.
Andrew Beeston ✨ tweet media
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Brad Gurley
Brad Gurley@DeliveryCounts·
@tvjames In my experience. You know, they have some sort of obsession with “owning” anyone who disagrees
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Brad Gurley
Brad Gurley@DeliveryCounts·
@tvjames Don’t you know that only makes them want it more?
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Brad Gurley
Brad Gurley@DeliveryCounts·
Had a great time at the #ESPC Spring Meeting yesterday, even if I *was* awake for 22 hours. Saw many friendly faces and had some good conversations about #email, #deliverability, and even #hotsauce!
Brad Gurley tweet media
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Brad Gurley
Brad Gurley@DeliveryCounts·
If you’re sending email to people who didn’t ask for it and it’s going to the spam folder (or getting blocked altogether), you don’t need a deliverability expert. The filters are working as designed. #EmailMarketing #deliverability
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Brad Gurley retweetledi
MessageGears
MessageGears@MessageGears·
Topics to avoid among friends: ✅ Politics ✅ Religion ✅ Personal finances ✅ Email bounce handling Just us? 🤷 New on the blog, email deliverability expert @DeliveryCounts dives into the often confusing, sometimes controversial, email bounce 👇 ow.ly/U5rK50OlS2x
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Brad Gurley retweetledi
Carolina Hurricanes
Carolina Hurricanes@Canes·
We'd go around hitting people if we lived on Long Island, too
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Brad Gurley
Brad Gurley@DeliveryCounts·
If your subscribers don’t remember signing up for your emails, did you do it wrong? Not necessarily! We all forget things. But if you’re setting clear expectations at opt-in and sending regular, relevant content, this number should be much lower for your organization
MessageGears@MessageGears

In our recent poll, 66% of consumers said they don’t remember opting in for brand communications.  Still, 61% will open messages that are relevant or from their favorite brands.

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MessageGears
MessageGears@MessageGears·
Just when you’ve almost given up, the data pull comes back with the right audience for your campaign.
MessageGears tweet media
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Brad Gurley
Brad Gurley@DeliveryCounts·
@emailmp I don’t know offhand, but I wonder if they aren’t able to modify DNS to use whitelabeling/custom auth with SG? Banks’ marketing teams often can’t (or their IT won’t) make DNS updates for ESPs.
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Keith Kouzmanoff
Keith Kouzmanoff@emailmp·
ESP attrition is common and sometimes necessary. This email I got from one of my banks switching from SFMC to SG came with whitelisting requirements but no instructions? Why can't they continue to use their own domain on SG so users don't have to whitelist ?
Keith Kouzmanoff tweet media
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Litmus
Litmus@litmusapp·
Scare an email marketer in five words or less. 👇
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Brad Gurley
Brad Gurley@DeliveryCounts·
Want to know what customers expect from brands and their marketing communications? Of course you do! (no need to lie, we're all friends here) @MessageGears is presenting a free webinar on 3/14 with the results of a recent consumer survey on *just that*: register.gotowebinar.com/register/34329…
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