DemandMore

If you have multiple physical locations, should you run a national campaign or lots of local paid search campaigns? Andy discusses the pros and cons of each methodology so you can work out what is right for you. #DigitalMarketing #MarketingTips

Are you tracking footfall from your Google Ads? Link Google My Business & Ads to see customer visits. Want to improve your omnichannel paid search? DM for a free audit! #DigitalMarketing #MarketingTips

Struggling with paid search lead quality? Optimise for a mid-funnel action like MQLs or SQLs (with 50+ conversions) instead of form fills or purchases. It improves machine learning and lead quality! #DigitalMarketing #MarketingTips

Do you want to generate more phone call leads for your business? Placing your phone number in a prominent position above the fold will increase your conversion rate, especially on mobile devices where users are less likely to scroll. #DigitalMarketing #GoogleAnalytics

Are you generating phone call enquiries for your business but not tracking them? It’s super easy to track which ads and keywords generated phone calls with Google’s call tracking feature, giving you accurate data on the number of calls your ads generated. #DigitalMarketing

When paying for every click, ensure your landing pages are optimised for conversions. Direct users to the most relevant page based on their search, clearly highlight your USP, and place forms and CTAs above the fold for easy access. #MarketingTips #DigitalMarketing

Are you expanding your marketing into brand-new markets internationally? In new markets with less brand awareness, you can squeeze the most out of your budget with a pulsed approach to paid media, using bursts of activity around sale periods, for example. #DigitalMarketing

Did you know Germany has some of the highest return rates? If you’re expanding your marketing internationally, it’s important to consider this and build it into your strategy, you’ll want to factor it into your reporting and bidding on paid media platforms. #DigitalMarketing

When advertising in the US, taking a state-by-state approach is essential. Consider using a tiered approach, run more activity in your top-performing “tier 1” states (typically New York and California for high-end fashion) and less activity in “tier 2” states.

When you're expanding your marketing internationally, aligning payment methods with markets is essential. Did you know that in Germany, paying on delivery is common and that Klarna is very prevalent? #DigitalAdvertising #Ecommerce

🌏 Expanding into APAC? Ensure you're using local search engines 🇨🇳 China - Baidu dominates 🇯🇵 Japan - Yahoo Japan holds a significant share 🇰🇷 South Korea - Naver is the search engine of choice. #DigitalAdvertising #SearchEngines

Are you looking to expand your paid media activity into new markets? Anna, our Head of Paid Media, talks about the importance of testing budgets for new territories Are you looking to expand your paid search campaign internationally? DM me for a free consultation

Align your audience strategy with the funnel: At the top, target broad audiences for brand awareness. In the middle, engage those with purchase intent. At the bottom, use remarketing to drive conversions and leads. #DigitalAdvertising #MarketingStrategy

To measure the impact of top-of-funnel activity, focus on the lift in brand searches, which indicates higher awareness, and the lift in direct visitors, showing increased engagement. Need help with full-funnel campaigns? DM us! #DigitalAdvertising #MarketingStrategy

Analytics often doesn’t show the full value of prospecting activity on Meta & Tiktok, underporting it by as much as 9x. Make sure if you're running this type of activity that you use lift tests to understand the incremental value it’s delivering. #DigitalAdvertising #TikTok

Top-of-funnel strategies on social media emphasise high-quality video content for brand awareness. In the middle funnel, use UGC, static assets, and carousels to boost engagement and test various content types for optimal results!  Need help with full-funnel campaigns? DM us!

To measure top-of-funnel activity, focus on engagement and CPM efficiency, analyse middle-funnel metrics like video engagement, and prioritise customer acquisition costs and ROAS for bottom-of-funnel results. Need help with full-funnel campaigns? DM us! #DigitalAdvertising

Time to use full funnel performance? Maximise your bottom-of-funnel results first! Keep headroom in your CPA/ROAS—stay below targets. Expect a rise in customer acquisition costs initially, but that’s just part of the game. Need help with full-funnel campaigns? DM us!

Full-funnel performance is crucial as bottom-of-funnel CPCs are rising, & measurement is tougher due to privacy changes. It helps drive brand awareness & creates demand with cheaper traffic from TikTok & Instagram. Need help with full-funnel campaigns? DM us! #DigitalAdvertising

Full-funnel performance is all about reaching customers at every step of their journey. It’s not just about capturing demand but also building awareness, driving consideration, and turning interest into action. 💡 Need help with full-funnel campaigns? DM us! #DigitalAdvertising