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DESIGN BRIEF FRAME 1 for Graphic Designers FRAME 2 for Ui/Ux Designers Brand Name: GreenBasket Tagline: Freshness Delivered Daily. Target Audience • PRIMARY: Young professionals with busy schedules, urban residents aged 22–40, health-conscious individuals who prefer fresh produce, people who value convenience and home delivery services. • SECONDARY: Families who prefer convenient grocery shopping, working parents who have limited time to visit markets, Individuals who regularly purchase fruits, vegetables, and household groceries. Brand Personality: GreenBasket is a grocery delivery service that focuses on bringing fresh fruits, vegetables, and everyday grocery essentials directly to customers’ homes. The brand’s mission is to make healthy living convenient by connecting people with fresh farm produce and quality food items without the stress of going to the market. GreenBasket aims to become a trusted brand for people who value fresh food, convenience, and reliable delivery. The brand focuses on promoting healthy eating habits while supporting local farmers and fresh produce suppliers. By combining technology with everyday grocery shopping, GreenBasket provides a simple, fast, and dependable way for customers to access fresh groceries anytime they need them.