DevHandler

#OMR afterparties be like Sneak peak from Iryna Kisnichan (it's been recorded from her movements btw 😎) Day two of the event in Hamburg. It's quite cool in here! #AdobeCloud #AEM #AEP #EDS

Everyone said email was dead. In 2012. In 2015. In 2018. In 2023. Email is still here 📬 #AEM is having the same moment right now. They say – "it's too complex", "it's too slow", "AI will replace it" The question is – why is it so sloppy for you? Let's fix it #Adobe #AEM #EDS

@digiteins As long as it's not breaking something else, like it generally happens first thing in the morning🙃

@DevHandlerHQ Every AEM dev has been there 😅 Less tab-hopping, more problem-solving, that’s a meaningful upgrade.

Still copy-pasting between tabs to solve one #AEM issue? 😅 DevHandler built something to fix that. Our AI assistant lives directly inside Adobe Experience Manager so your team gets answers, automates translation workflows, and moves faster without ever leaving the tool. #Adobe

#OMR is starting tomorrow. Are you already in Hamburg? Meet our beautiful Iryna Kisnichan at one of the biggest marketing & digital festivals in Germany. Experience two days filled with inspiring talks, engaging discussions, and exclusive networking opportunities. #Adobe #AEM

Back in 1886, thousands of workers walked out of their jobs in Chicago for something that sounds almost obvious today – an 8-hour workday. That moment, known as the Haymarket Affair, didn't just change labor laws for all of us. So let's not forget it. Happy #LaborDay

Customers no longer compare you to your competitors. They compare you to the best experience they've ever had. And brands that can't deliver relevant, real-time interactions are losing ground fast. AEP + AJO is Adobe's answer to that shift. Wanna see how it works? #AdobeCloud

Are you attending the #OMR event? Because we do! And our friends from Groundfog too. Visit Hamburg for the Europe’s biggest digital festival: • 800+ epic speakers • 67,000+ innovators • Festival energy + crazy networking Meet our colleague Iryna and our friend Florian there!

Wrong channel = wrong results 🎯 Before choosing a digital channel – understand where your company actually is. Early stage, building brand awareness? Paid channels are your friend. LinkedIn, paid social – they give you reach fast and let you target the right audience. #AEM

Dan the Mascot, our official online representative, is back to business 😎 He will be attending yet another offline event, this time in Germany, and is bringing friends with him. So stay tuned for news & updates, follow DevHandler and Dan's new journey. #AdobeCloud #AEM #AEP

Who actually owns the platform? 🤔 One approach: place platform ownership close to marketing — under the CMO. It makes sense. Marketing translates brand intent into content, campaigns, and customer experience. But here's the catch. The full clip 👇 #AdobeCloud #AEM #AEP

Creating a company page is the easy part 🤳🏻 Launching a channel isn't the challenge. The challenge is what comes after – aligning every channel with a clear content strategy. What do you publish? When do you post? What's the plan behind it? Key takeaway in the video #AEM #AEP

"You're going to come up with a seed of an original idea, and every time your customers enjoy it, your content is going to be processed by generative AI and presented in a way that is contextually sensible" Jensen Huang, #AdobeSummit2026 in Las Vegas #AEM #AEP

Adobe Summit, Day 3 - wrapping up Dan's journey at the event 🎁 Team DevHandler is secretly jealous for all the parties and great connections we missed in-person in Las Vegas, but we hope you all had great time there! We appreciate all the support and kind words you shared! #AEM

Day 2 raises key takeaways: AI pulls data, assembles journeys, drafts content, routes approvals – while you sleep. → Humans set goals. AI operates the software. → Humans define governance. AI runs the workflows. → Humans make judgment calls. AI handles steps in between. #Adobe

We are sooo proud to share that the DevHandler team has built something truly powerful! 😎 An AI-powered chat assistant embedded directly into Adobe Experience Manager that helps teams troubleshoot and automate translation workflows – inside the tools they already use. #AEM

Everyone's posting headlines from #AdobeSummit but nobody's saying out loud: AI now sits between your brand and your customer. It reads your content. Judges it & decides – recommend or skip you! It wants structure. And your "award-winning UX" & 47-word mission statement is no go

Adobe Summit in Las Vegas: Day 1 Hey there, folks. Dan from DevHandler is reporting straight from the Fabulous Las Vegas! While our CEO couldn't make it due to the visa issues, our mascot is already on site 😀 Tune in for daily insights from Vegas! #AEM #AEP #Adobe #DevHandler

A strategy that stays on paper isn't a strategy, by Claudia Fichtenbauer 📄 The gap between strategy and execution often isn't a tech problem - it's a communication problem. Why? The full clip below 👇

Who still translates manually? 👀 During our Drink-&-TechTalk Evening with Claudia Fichtenbauer, Digital Customer Experience Expert, we shared a real case from DevHandler. We built an AI agent on top of Adobe MCP that handles the full translation workflow through a simple chat.