Diesel Labs

Overall, those who suspected they were seeing a lot of AI ads were indeed correct! We’ll be keeping an eye out on future special events to see if the trend continues as we venture further into 2026!

Interestingly, the proportion of TV promos was much lower than our benchmark year (-27.6%) which is in alignment with the media landscape's shift towards streaming content. Movie promos though were up slightly (6.7%), as distributors seek to bolster their box office results.

With over 124m viewers tuning in this year, Super Bowl LX was the second-most-watched game in Super Bowl history. A common conversation topic was the prevalence of ads featuring AI in some fashion - so we took a deeper look to see how the ad lineup stacked against benchmarks.

And finally, looking across YouTube, TikTok, Instagram, Bluesky, and X (Twitter) – the chatter clustered around headline wins, show‑stopping performances, visible activism (especially anti‑ICE), hot debates over fairness and representation, and wall‑to‑wall fashion talk.

While engagement with Grammy’s content (not to mention the spilling of post-show 🍵) is very much still unfolding, a quick look at notable posts driving attention across the video landscape include #KATSEYE’s performance as well as winner and best new artist related themes.

@Diesel_Labs listens in on the Grammy Awards 2026! We’re breaking down the most memorable moments of the #GRAMMYs, which marked the end of its run on CBS after 54 years. Next year we'll see the telecast move to a new home on ABC with additional distribution on Hulu and Disney+.

Looking for additions to your 2026 reading list? Consider John Malone’s ‘Born to be Wired’ which contemplates the evolving media industry and features data from Diesel Labs. Find it at your local bookstore today!

Experts, including @Diesel_Labs, break down #AvatarFireAndAsh’s box office forecast, explaining why tracking points to a big opening and how it compares to #Avatar: The Way of Water: screenrant.com/avatar-fire-an…

Get the gift of book data this holiday season! Diesel’s latest offering, trending book titles among reader communities across social platforms, is now available on our website. Try it today! diesellabs.com/insights/sampl…

This comprehensive suite of data products tracks trending engagement with literary titles across all major social and video media platforms. Turn the page on your old data streams with Diesel's new book coverage data, or contact support@diesellabs.com!

Diesel Labs is excited to announce we're expanding our media intelligence library with books coverage! Visit our blog for a complimentary October report: diesellabs.com/insights/sampl…

Hope this helps ease the family pain! Keep the volume up with Diesel as we begin our end of year wrap up!

🐣Disney+: Daredevil: Born Again 🎈HBO Max: It: Welcome to Derry 🗞️Peacock: The Paper 🤑Paramount+: MobLand 📱Netflix: Adolescence 🎬AppleTV+: The Studio 👑Amazon Prime Video: House of David

Worried about awkward family interactions this holiday season but not into football? Diesel’s got you covered! Here are the top 5 movies (based on audience engagement) from 2025 to put on as a way of avoiding more fly fishing stories from Uncle Larry: