Digiday

Execs are already using AI agents to buy ads. At DPMS, they shared what's worked (and what hasn't) and the guardrails that the industry needs to put in place to future proof. buff.ly/xdcDK3g

The AI agent conversation is a distraction. Here's what matters more. buff.ly/Xhp928T

Ally is accelerating ad spend in women’s sports, gaining more influence over media deals as brands compete for inventory and audience growth. buff.ly/Ettkg5t

Amazon's Upfront presentation leaned into its podcast offerings, which the company believes are the next generation of TV networks. buff.ly/G1Ka0uW

CeraVe found that the NBA and Carmelo Anthony could give it access to a very diverse, engaged and Gen Z fandom. buff.ly/KmH8T8W

As AI agents enter programmatic advertising, marketers are adding guardrails to maintain oversight, transparency and control. buff.ly/Sn6I4Vv

The confectionary advertiser has developed an AI-enabled MMM system to inform its media investments. Programmatic boss Vinny Rinaldi said it won't be stopping there. buff.ly/1zT4Blc

Byron Allen’s $120 million BuzzFeed deals marks another turning point in the collapse of the platform-era media business model. buff.ly/sqZxgvV

Programmatic advertising minimizes latency at scale, delivering millions of ads simultaneously without buffering. Partner insights from Google Ad Manager buff.ly/5kf6xZ1

Heineken getting in on the summer soccer hype by launching a limited-edition soccer-themed 12-pack and 24-pack offerings across the U.S. buff.ly/Q9AEIP6

AI and CTV raise investors' hopes, although underlying tensions persist. buff.ly/KI2YfmB

The Digiday AI Awards celebrate the innovative use of artificial intelligence across the media, marketing and advertising industries. Discover this year's new categories and enter by June 26 for the best rate. buff.ly/bRxgk5O

The platform launched its own model context protocol (MCP) server during its sixth annual TikTok World event. buff.ly/AD6QNHJ

Target has launched Club Target and Target Ambassadors. Club Target is designed for smaller creators or enthusiastic Target shoppers. buff.ly/LPOzG5e

MrBeast's first-ever Upfront revealed Beast Industries' forthcoming creator platform, an infrastructure play that will elevate the company's offerings. buff.ly/B7tgMbJ

Mail Metro Media wants to drive 300% PMP growth over the next three years as part of plans to turn a high-volume digital direct business into an outcomes shop. buff.ly/VSS1z91

Rather than waiting until the viewing session is underway, native CTV ads align with users’ existing behavior. Partner insights from Nexxen digiday.com/sponsored/how-…

OpenAI needs ad tech. Ad tech knows it won’t always. buff.ly/hp9IGeo

This week’s Future of TV Briefing looks at how WBD’s programmatic advertising business has evolved with programmatic playing a bigger part in its upfront deals. buff.ly/WOrsi7V

It’s still unclear how exactly GameStop, at a fraction of eBay’s size, would secure all the money needed for the transaction. buff.ly/BxPSVC6