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Over 53,000 people seem to like my writing about human culture and technology on Medium. You can read my articles here: @gilescrouch" target="_blank" rel="nofollow noopener">medium.com/@gilescrouch
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Giles Crouch, PhD c
32.8K posts
Giles Crouch, PhD c
@DigitalSapience
Digital Anthropologist | I'm in WIRED, Forbes, National Geographic etc. | Cultural Strategist | I work with very demanding brands.
Halifax, NS, Canada Katılım Mart 2007
3.2K Takip Edilen3.3K Takipçiler
This completely misunderstands the role of teachers and the complexity of their work. Not gonna happen.
Jordan Crowder@digijordan
The White House today had a @Figure_robot explain to the world that it will soon be replacing teachers… And it will. It will also replace surgeons, lawyers, pilots, truck drivers, police officers, soldiers and basically every other job. And believe it or not…this is good.
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These constant restarts in the @vivaldibrowser are starting to get as annoying as Windows ones, which is why I haven’t bothered with Windows in decades.
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@FinanceDirCFO Been keeping an eye on this tech. What they don’t reveal is that even though sales are increasing it remains a niche market. And not a very nice one at that.
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Anyone wearing these should be arrested.
If they wear them within a mile of a school, they should get an automatic 10 year prison sentence.
Miles Klee 🐠 🦉 🦂@youwouldntpost
For years, big tech struggled to take smart glasses mainstream. Cut to 2026: Meta has sold millions of pairs of their Ray-Ban and Oakley glasses, driving a boom of content in which pickup artists and pranksters record strangers in public—often without their knowledge or consent.
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Giles Crouch, PhD c retweetledi
The intelligence illusion: why AI isn’t as smart as it is made out to be nature.com/articles/d4158…
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@tomfgoodwin I’d note that Apple regularly consults with anthropologists and sociologists. And they listen.
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It’s hard to underestimate how smug Apple is going to be about this in 3 years time.
Why on earth did people with zero right or need to do this, pile in.
Google I get
Amazon -sure
Facebook - you sell ads against stuff people provide you for free.
dax@thdxr
you're probably underestimating how crazy things are
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I think we’ll know when EVs are really having an impact when “gas” stations start to become a 3rd place culturally. Will be a while tho.
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Giles Crouch, PhD c retweetledi
'Well, your quantum computer is broken in every way possible simultaneously.'
Paul Noth, The New Yorker
condenaststore.com/featured/two-s…
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Why does this stuff get hyped? Tech companies have been doing this kind of thing for decades. It’s just best practice.
Evan Luthra@EvanLuthra
🚨BREAKING: ANTHROPIC IS GIVING AWAY THE SAME CERTIFICATION THAT DELOITTE IS MASS-TRAINING 15,000 EMPLOYEES TO GET. It costs $0. You need a laptop. That's it. It's called the "Claude Certified Architect." Think of it like the AWS cert but for AI. If you were around when AWS certs started, you know what happened. They went from "cool to have" to "you're not getting hired without one." That took about 5 years. This is going to happen way faster. Look at who's already moving: Accenture - training 30,000 people on Claude Cognizant - rolled it out to 350,000 employees Deloitte - opened Claude access to 470,000 people Infosys - anchor partner These aren't startups experimenting. These are billion dollar consulting firms restructuring their entire workforce around Claude. And the certification they need? You can take it right now from your bedroom. Let me be real though. This is not one of those "watch 2 videos and get a badge" type certs that nobody respects. This thing is hard. 60 questions. 2 hours. Proctored. Webcam on. No breaks. No googling. They drop you into real scenarios like designing a customer support agent that handles refunds or setting up Claude in a CI/CD pipeline. The wrong answers look right on purpose. They're the exact mistakes real engineers make in production. 720 out of 1000 to pass. People who took it are saying the agentic architecture and multi-agent orchestration sections are brutal. Most of the exam is about building AI systems that actually work in the real world. Not prompting. Not chatting with Claude. Architecting production systems. All the prep? Free. Anthropic put out 13 courses on their Academy. No paywall. The cert itself is free for the first 5,000 people. After that $99 per attempt. How to get it: 1. Join the Claude Partner Network (free) → partnerportal.anthropic.com 2. Start the free prep courses → anthropic.com/learn 3. Register for the exam → anthropic.skilljar.com 4. Take the official practice exam 5. Book the real one when you're ready It launched 10 days ago. Almost nobody has it yet. That's the whole point. Get it before it becomes the thing everyone has.
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The silly thing about this hype is that the mining & manufacturing capacity doesn’t exist & will take 15-20 yrs from now to get even close. Such one dimensional thinking.
Elon Musk@elonmusk
He’s right
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With a storm incoming will be a good day to spend reading @janthonylong book Zombie Brands.
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Now Windows will only send notifications about not getting notifications & then notifications to confirm you don’t want notifications and on and on…
Windows Latest@WindowsLatest
BREAKING: Microsoft could drop the requirement for a Microsoft account to use Windows 11. This move is being explored internally as part of the company’s efforts to win back Windows 11 users. A future Windows 11 update will also make the OOBE (out-of-box-experience) UX "quieter and more streamlined," with fewer pages and reboots, so getting started is simpler. Microsoft has committed to faster OS performance, a reduced memory footprint, a faster File Explorer, fewer web-based UI elements in the OS, and even the ability to pause updates for as long as you want. Microsoft is also scaling back Copilot in Windows 11, and it will only add AI to places and apps where it adds real value.
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@FinanceDirCFO It’s part of this daft idea of making x a super app like in China. But Western cultures don’t like super apps. Totally different technology dependencies.
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This technology is just a monumental waste of time and money. Utterly pointless.
Mr Occam would suggest going back to 280 characters and throwing all the extra, non-value-adding garbage technology in the bin...
BuccoCapital Bloke@buccocapital
1. Roll out articles so people can write really long tweets. These will mostly be written by AI 2. Then, use AI to summarize those articles back into tweets
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Generative AI like ChatGPT are more a complementary innovation to the internet rather than a standalone technology rupture. Without the internet & PCs, it wouldn’t exist.
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@Mellyfax @KarenMessier This has me thinking the party has retained US republican strategists & they’re paying big $$ to get on Rogans show. GOP playbook. Scary.
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@FinanceDirCFO Technofeudalism as Varoufakis calls it
Čeština
This is what pretty much the entire tech industry aspires to do...
Reid Southen@Rahll
We have a term for this.
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Good.
Vass Bednar@VassB
Holy sh*t. @WabKinew's government just made using data to increase prices an unfair business practice. This is historic for Canada. *Proposed bill bans suppliers from charging higher prices to certain consumers based on personalized or algorithmically determined information.
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And tech brands wonder why consumers don’t trust them like they used to. But hey, they’re eating their own dog food I guess.
Windows Latest@WindowsLatest
Microsoft is a ~$4 trillion company, yet it’s promoting Windows 11 with an AI-generated image that literally shows two Start buttons on the taskbar. It takes less than five seconds to capture a real screenshot of the Windows 11 desktop. Perhaps the marketing team at Microsoft isn’t even using Windows, so they rely on Copilot to generate slop.
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@FinanceDirCFO If it’s any consolation, the Māori in NZ and Canadas First Nations are developing their own LLMs built around their culture & language & it’s very impressive.
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I always think of Kara Swisher's bang-on observation that most of the problems with Big Tech are because tech founders were overwhelmingly rich, white, straight dudes who never had to fear for their personal safety.
Never a truer word spoken...
Paul Schleifer@PaulSchleifer
Awkward fact about the AI revolution: it’s being built largely by men, in a field where women make up only ~20–30% of the workforce and far fewer at senior levels. The result is systems that quietly inherit male-centred assumptions, from biased hiring tools to facial recognition that struggles with women’s faces. Proposed fixes include more diverse hiring, better datasets and bias testing, all sensible, if modest. The bigger problem left hanging is ownership: the most powerful AI systems are designed, trained and controlled by a handful of private firms with even narrower demographics. If the future is going to be automated, relying on a small club of tech companies to design it may not be ideal. Possible remedies range from public funding and open models to more radical notions like cooperative or socialised ownership of core AI infrastructure, on the theory that if these systems shape society, society might reasonably want a stake in how they’re built. newscientist.com/article/251941…
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Giles Crouch, PhD c retweetledi
Robot “goes rogue” in a restaurant.
That’s not the story.
The story is this:
We’re deploying robots into human spaces without clear failure protocols.
Shutdown. Training. Accountability.
That’s governance.
#RoboticsSafety #AIGovernance
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I remember reading an article a few years ago saying that owning this album was a sure sign that you were desperately un-cool.
In other news, don't look in the box with my old vinyl records in it, please... 😉
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