Directive

Our Player of the Week goes to… April Robb! 🎉 April, our Director of Events & Partnerships, has an unmatched eye for events and an even more unmatched sense of humor. She brings discernment and creativity to every experience she builds for prospects, customers, and employees, and you can feel how intentional it all is. If you know April, you’ll also know she keeps the team laughing and lifts the energy in every room with her hilarious stories. She genuinely loves a good time, creates unforgettable ones for Directive, and makes work a whole lot more fun along the way. 💬 “There’s a real culture of ownership and trust. Everyone is encouraged to think bigger, experiment, and push themselves, but you’re also surrounded by incredibly smart teammates who are generous with their knowledge and support.” Thank you, April! 🚀

Our Player of the Week goes to… Srishti Jalan! 🎉 Srishti, our Senior Paid Media Strategist, blends sharp analytics with creative strategy to drive meaningful, revenue-impacting results. From leading kickoffs independently to turning messy data into clear, actionable insights, she consistently brings ownership, poise, and a true consultant mindset to every client engagement. 💬 “I’m always looking for the best way to drive results whether that means diving deeper into the data, iterating on strategy, or collaborating cross-functionally to find the right solution.” Outside of work: getting outdoors, traveling, sunset chasing 🌅, trying new yoga and fitness classes, and exploring new coffee shops and restaurants ☕✨ Thank you, Srishti! 🚀

LinkedIn rewards structure. It punishes stagnation. Right now, we’re seeing a clear split: Some accounts are stuck in slow MOFU cycles. Others have rebuilt LinkedIn across the full funnel and are driving real revenue. On Feb 19, our Paid Media team is breaking down what’s actually working in 2026 with real client examples and the decisions behind the performance. If LinkedIn influences your pipeline, this is a practical session on how teams are adapting. 🗓 Feb 19 | 12 PM EST directiveconsulting.com/webinar_moneti…

We’re excited to spotlight Catie Drake, VP of Client Strategy at Directive! 🎉 With 10+ years across client success and strategic marketing, Catie leads partnerships focused on retention, expansion, and measurable growth. Her collaborative, emotionally intelligent leadership drives impact across B2B and B2C teams. Welcome to the next chapter, Catie! 🙌

AI search isn’t replacing Google. It’s rewriting attribution. In our webinar “Why Your AI Search Is Hard to Measure (and How to Fix It),” we break down how B2B teams can measure LLM impact on pipeline. Key insight from Benjamin Glass-Liu (Sr. SEO Account Strategist): narrative matters. It’s not just if you show up in AI answers. It’s how you’re described. Watch: lnkd.in/eJ_dTJs4

Player of the Week: Kelsey Beck 🎉 Kelsey brings a full-ownership mindset to every client and shows up with focus, confidence, and real care. Her positivity is contagious, and she’s already made a huge impact in her first few months at Directive. Off the clock, you’ll find her behind a camera or outside with Birdie 🐶📸

Our latest Player of the Week goes to… Robert James! Robert, our VP of Growth, has been a powerhouse on the Sales team, closing deals, building high-impact partnerships, and creating real momentum across the org. 💬 “Two things I enjoy most about working at Directive are the competitiveness and the people. Everyone is working toward excellence.” Outside of work: family time + fishing 🎣 Thank you, Robert! 🚀

The most important part of your funnel is invisible right now. AI tools like ChatGPT and Perplexity are shaping discovery and shortlisting long before attribution fires, driving visibility without clicks and conversions without clear sources. In this webinar, we break down what’s actually measurable in AI search, what’s still directional, and how teams are adapting. 👉 Register here: directiveconsulting.com/webinar_whyyou…

Our newest Player of the Week goes to… Dots Oyebolu! 🎉 He is constantly elevating the industry by bridging the gap between performance marketing and go-to-market intelligence. ✨ In Dots' own words: "Managing performance marketing from the lens of go-to-market is my talent, and I believe it is the future of performance marketing." ✨ Dots, a Cofounder of Listen Network and the mastermind behind Strategy Maker™, is a true powerhouse in the world of product marketing and GTM strategy. When Dots isn’t captaining commercial teams or hosting the Marketing Leadership Podcast, he’s pursuing some seriously unique passions! Congratulations!

B2B Brand is a pipeline accelerator, not a vanity metric. Here's your 2026 operating manual. 🧵 The Budget Shift: Stop starving the top of the funnel. Start with 40% Brand Creation, 40% Demand, 20% Capture. Creative is Proof: Human expert voices & verifiable customer data outperform generic/AI. Measurement: You need MTA + MMM + Lift Studies to prove $ ROI on awareness. Read the 9-step playbook by Elizabeth Kurzweg: directiveconsulting.com/blog/the-b2b-b…

Our latest Player of the Week goes to… Eliza Miller! 🎉 Eliza, our Associate Director of Paid Media, continues to be an incredible force at Directive. ✨ In Eliza's own words: "I love working with the team at Directive. It is such a smart and thoughtful group of people, who have taught me not only more about digital advertising, but how to be a better leader as well." ✨ And when Eliza isn't driving results at Directive, she's focused on her newest role: Mom! Beyond this, Eliza has jumped on the sourdough train! She loves to cook, so she spends her downtime in the kitchen trying out new recipes and being creative. Eliza, thank you for your leadership, dedication, and for making a meaningful impact every single day. We are so lucky to have you!

🎉 Player of the Week Spotlight: Courtney Lill! 🎉 Courtney, our Senior Director of Marketing Operations, is a driving force behind our team’s success. From streamlining operations to leading impactful strategies, she’s an absolute powerhouse at Directive! 💪 When she’s not leading with expertise, you’ll find Courtney soaking up time with her husband and dog, discovering new spin studios, or performing breathtaking aerial silks! 🌟✨ We’re so lucky to have her. Courtney, thank you for making an impact every day. 🙌

🚀 We’re Growing, And We’re Hiring Top Talent If you’re passionate about marketing, strategy, or scaling high-growth teams, we want to meet you. Our team is expanding across strategy, revenue operations, and creative. Interested or know someone great? Tag them below and check out the positions here: lnkd.in/eq4YwxZT

What worked in 2023 doesn’t work now. 2025 marketing demands warmth. Warmer messaging, warmer targeting, warmer relationships. Today during our Webinar, Directive showed how GEO content, TAM-focused paid media, and full lifecycle customer marketing turn cold tactics into warm, predictable pipelines. 👉 Watch it here: directiveconsulting.com/webinar_2025_m…

If your pipeline isn’t warming up, your strategy might still be stuck in 2023. Learn how we: 💬 Turned GEO content into $2.9M in pipeline 📈 Drove a 363% YoY increase in customer marketing revenue 🔄 Built warm, predictable pipeline heading into 2026 📅 Nov 25 | 12PM EST Save your seat → directiveconsulting.com/webinar_2025_m…

🎉 Player of the Week: Kristin Beach In just 6 months, she’s led content audits, SEO strategy, and scalable campaigns, bringing clarity, collaboration, and results across teams. 💬“In the last 6 months of being at Directive, I have learned so much from the talented people I work with and truly feel like a valued member of the team.” Smart, thoughtful, and team-first. Congrats, Kristin! 💚

Cold isn’t converting anymore. Warm is winning. Join Directive’s marketing team as they share real lessons from 2025, cold tactics that stalled vs. warm plays that drove pipeline. 📅 Nov 25 | 12 PM EST 💻 Free, 45-min virtual webinar You’ll learn: 🔥 Why BOFU pages beat “just blogging” 🔥 How TAM lists shape paid media results 🔥 The real power of lifecycle customer marketing Save your spot before seats fill: directiveconsulting.com/webinar_2025_m… Warm pipeline isn't accidental, it’s intentional.