Dirigo Collective

283 posts

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Dirigo Collective

Dirigo Collective

@DirigoCollectiv

Leveraging business to improve the world. Independent and B Corp certified media consulting.

Yarmouth, ME Katılım Nisan 2018
261 Takip Edilen83 Takipçiler
Dirigo Collective
Dirigo Collective@DirigoCollectiv·
The day we expected has an arrival date. Starting November 3rd in the United States audiences can select a competitive tier to binge your favorite Netflix shows with ads. It looks like pricing is going to be $3 less than their basic tier. Will you watch with ads or stay ad free?
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Dirigo Collective
Dirigo Collective@DirigoCollectiv·
Mark your 🗓 because this Tuesday, October 4 from 3-4pm EST we’re hosting a live, virtual event with Patagonia and Vote Early Day. We'll discuss #VoteEarlyDay, election day accommodations for employees ahead of the #midtermelections, and so much more. buff.ly/3dNRDrv
Dirigo Collective tweet media
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Dirigo Collective
Dirigo Collective@DirigoCollectiv·
Sundays is a good day for some end of summer cleanup… so we’re dusting off the ol twitter feed. It’s been a while - so hello!
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Dirigo Collective
Dirigo Collective@DirigoCollectiv·
Our Content Director Allison Blackstone joined Benn with her daughter Chloe. It brought us so much hope to hear the next generation so aware of their impact on the world. Take a listen, rate, and share this bonus episode. It’s truly heartwarming. #podcast responsiblydifferent.com/podcast/chloe/
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Dirigo Collective
Dirigo Collective@DirigoCollectiv·
Purpose does not or should not mean that profit isn’t important, it’s simply prioritizing where you show up. Purpose should not be driven by profit, but it can be benefited from it. 👏 #AWNewYork @advertisingweek
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Dirigo Collective
Dirigo Collective@DirigoCollectiv·
Thoughts on Purpose Driven Organizations - When committing to an issue, what steps do you need to take at @iHeartMedia? Care - is it a big enough issue where enough people will care and pitch in. 👏@advertisingweek #AWNewYork
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Dirigo Collective
Dirigo Collective@DirigoCollectiv·
"Purpose is just a statement, but if you live by it you can show the social impact on people’s lives. There are success stories everywhere if you’re courageous enough to pursue the change you want to see." -Gali Arnon @fiverr 👏#AWNewYork @advertisingweek
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Dirigo Collective
Dirigo Collective@DirigoCollectiv·
"Every brand and company in the world can ask themself how they are having a social impact on society. They can ask themself about their supply chain, they can donate to causes. Every single company can do good and have a positive impact on the world...”says Gali Arnon @fiverr 👏
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Dirigo Collective
Dirigo Collective@DirigoCollectiv·
The Power of Purpose: Consumers are looking for meaning behind what they are purchasing. It’s not sustainable to just sell for profit sake. People want to know there is more to invest in than a product or service. 👏 @advertisingweek #AWNewYork
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Dirigo Collective
Dirigo Collective@DirigoCollectiv·
Thoughts on Impactful, Purpose-Driven Marketing "78% of consumers will switch to a brand that is purpose driven vs one that isn’t” say Megan Cunningham of Magnet Media. 👏 @advertisingweek #AWNewYork
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Dirigo Collective
Dirigo Collective@DirigoCollectiv·
Thoughts on Purpose-Driven Marketing, Christine Maguire @Tripadvisor "...in order to make change it needs to start from the top down; so much comes from the team. The team needs to live and breathe this every day or otherwise it will not be an authentic brand culture.👏#AWNewYork
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Dirigo Collective
Dirigo Collective@DirigoCollectiv·
Thomas Ranese CMO of Uber’s closing thought “be clear what you stand for and what you don’t stand for. Defining that at the intersection of profit and purpose will make for a sustainable future." 👏 @advertisingweek #AWNewYork
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Dirigo Collective
Dirigo Collective@DirigoCollectiv·
“Context is king. Both your creative and targeting strategies should be contextually relevant and appeal to the mindset of the consumer.” This isn’t the same as contextual targeting half a decade ago. @advertisingweek #AWNewYork
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