Disha Chauhan

Everyone thinks Meta Ads are complex. They’re not. They’re just unforgiving when fundamentals are weak. THREAD🧵

If you're running Meta or Google ads and they feel unpredictable, DM “FUNDAMENTALS” and I’ll tell you what’s structurally breaking performance. #MetaAds #paidtraffic #PerformanceMarketing #businessgrowth

If your Meta ads feel inconsistent, don’t ask: “What new strategy should we test?” Ask: “Which fundamental is unstable?” That question saves money.

Everyone thinks Meta Ads are complex. They’re not. They’re just unforgiving when fundamentals are weak. THREAD🧵

@KyleGrahamAi Well Said! Clarity is fundamental in the business 🙌

@DishaAdTech this is the quiet killer most teams miss. once response time slips, priority blurs and follow up decays without anyone noticing. speed isn’t the problem... clarity is.

In a creator-led business, deals aren’t lost because of ads. They’re lost because responses are slow. Here’s what I see repeatedly: A lead comes in. The first response happens hours later. Sometimes the next day. Sometimes “when the team gets time.”

If you’re running paid traffic in a creator-led business and follow-ups depend on “someone checking later,” that’s where conversions are dying. DM “CLARITY” and I’ll tell you whether speed—not ads—is killing your results.

That’s why, before scaling traffic, I don’t ask: “How many leads did we get?” I ask: “How fast did the system respond — without waiting on anyone?” When speed is engineered, ads behave. When speed is manual, ads lie.

Only after clarity and control were in place did running ads make sense. If you’re running paid traffic with a team and don’t have clear visibility after a lead comes in, that’s where revenue quietly leaks.

From an agency perspective, this isn’t an ads problem. It’s running paid traffic without operational visibility. So I paused ads and rebuilt the foundation first. A centralized CRM (ClickUp) that became the single source of truth for leads, payments, and team activity.

I was approached to run ads for a creator-led business. Before touching traffic, I looked at how leads were being handled. There was no CRM. 🔸No visibility on total lead count. 🔸No clear lead status/payment tracking. 🔸No way to see what the team was actually doing. ✍️Thread

What if I told you pop-ups can convert up to 12% of your site viewers? Watch till the end to know how!

If you are an E-com or SaaS brand looking to improve email marketing efforts and lower CAC: 1️⃣ Subscribe to my newsletter for weekly insights 2️⃣ Book a FREE 1:1 email marketing audit call Here’s your next step: linktr.ee/dishafunnelstr…

@Klaviyodeepdive Better way of personal branding than spending too much on SEO😂 Anyways good SEO is majorly about optimising our profiles/sites to get infront of high-quality intented leads

@Klaviyodeepdive They find my profiles ranking on first page of Google search and anywhere my name got featured😁

Question for the SEO experts: I write a weekly newsletter just like the below and I was wondering if there was any merit to me chucking this information into a blog in the exact same way as it is written above. Seems like a waste to have all this content not go online, thoughts? Segmentation Strategies So, for 90% of businesses out there, that have under 100k subscribers, the only segments you are going to need are the following: 60-day engaged: Anyone who has opened, or clicked or been active on site or placed an order in the last 60 days or subscribed to list in the last 30 days and can receive email marketing because they are subscribed and has bounced email zero times in the last 30 days. 90-day engaged: Anyone who has opened, or clicked or been active on site or placed an order in the last 90 days or subscribed to list in the last 30 days and can receive email marketing because they are subscribed and has bounced email zero times in the last 30 days. 120-day engaged: Anyone who has opened, or clicked or been active on site or placed an order in the last 90 days or subscribed to list in the last 30 days and can receive email marketing because they are subscribed and has bounced email zero times in the last 30 days. Those segments above are largely the segments you want to tackle with your regular campaigns while switching between those segments regularly to ensure you consistently get 40% open rates. That's pretty much it. Now there is a place to split people up based on purchase history when it comes to creating offers for different groups, but we can cross that bridge later. What pisses me off, is when agencies come in, create like 50 different segments that, when you actually look at them, could be simply one segment, and then tell their clients that have a super advance strategy when in reality, 98% of the people they are sending to would be in one of the above-engaged segments anyway. I see segments titled 'engaged clicked checkout page' with these weird filters added to them that, when you really boil it down, are just engaged users being packaged in an overly complex way. Now is this the worst thing ever? No. Does it annoy me? Yes. Email marketing is really about refining and timing your offers, building core automations with zero party data, basic segmentation and regular campaigns.  Agencies are over complicating things so that they can be perceived as doing more than what they are so that they can then charge higher prices... grrrrrr. Welcome Series and Sign-up form strategy So, zero-party data seems to be all the rage nowadays, and I have to say… I’ve been talking about it for the past year (still late), but it’s good to see it coming into the email marketing zeitgeist. Zero-party data is basically just asking people for information beyond their email—like what their favourite fruit is—and capturing that information for future remarketing. Super simple, right? There are a bunch of ways you can use that information, but if you’re short on time and resources, one of the easiest ways is to build it into your welcome series to increase the conversion rate. Here’s how you do it: 1.    Figure out what problem people are trying to solve—e.g., “I’m buying this desk for more space, better posture, or because it’s affordable.” Capture that information with multiple-choice radio buttons on your sign-up forms and tag people based on their answers.     2.    Within your welcome series, send people down different channels based on those responses and speak specifically to the problems they’re trying to solve. For example, if someone is buying your desk because it’s affordable and that’s their main consideration, create a sequence that addresses that focus within the welcome flow. Now you’re talking to individuals as… individuals rather than as a collective. This is super easy to do, and if you’re building a welcome series, it may simply mean 10-20 more emails in total… which may sound like a lot, but in reality, it will pay off down the road. You’re essentially talking to your customers and addressing the concerns they’re telling you they have, rather than trying to address all potential concerns across your entire database. If you want to see how I do this in my flows, here’s a free outline: click here Weekly Tech Spotlight In my last newsletter, I talked about how I was rolling out aimerce for three of my clients and I wanted to share the results of that roll note. Full transparency, aimerce sponsors this newsletter. If you read the previous newsletters, you will know that this software attempts to increase your flow revenue by 10%. I wanted to put that to the test. So here is how it's going, note the client names are anonymous: Dates from 10/19 - 11/10 Client 1 (India) - Additional revenue of $76.39 Client 2 (Florida) - Additional revenue of $32.58 Client 3 (Santiago) - Additional revenue of $3,361.56 So, for one of my clients, this software is definitely worth running. Note, that we have a full-flow setup for each of these clients and are consistently running 10 campaigns per month for each store. Based on these recent results, we will only be turning Aimerce on in a paid plan for Client 3. I am, however, surprised by the lack of return for Clients 1 and 2, and I’m unsure if that is due to the niche itself. Client 3 is in the furniture niche, so it’s possible that has something to do with it. Nonetheless, Aimerce’s free trial makes this a risk-free move, so I’m pleased with the findings overall. I wish more tech companies offered 30-day free trials like this, even just to reduce potential risk and fallout. I will report on the overall success of the software next week, along with specific percentage gains at the end of the month. Try them out for a month—Yiqi has a 30-day free trial going at the moment. They are worth 5 minutes of your time: click here What I Have To Sell You Check out some of the guides I put together: Master outline of every flow of an e-commerce business needs: click here ChatGPT prompts for 6 automations: click here Editable design files that you can copy and paste for your own business/agency: click here Make more profit with your next email sale: click here My strategy for making money as a consultant: click here 639 different swipe files for email and sign-up forms: click here