Dinko Kolev

I Scaled an Ad Account from $5,000/Day to $100,000/Day Profitably in 2 Years. The secret? There is no secret. Just: -> Ruthless testing. -> Creative iterations. -> Data-driven decisions. -> Consistent optimization. No magic hacks. No shortcuts. Just disciplined execution.

@FynCas SKIN

$168k in skincare sales came from an ad that doesn’t look like skincare marketing no models no glossy routines no before & afters Just an animated products screaming while bacteria party underneath it explains the problem in 2 seconds no voiceover needed ChatGPT → Object POV MakeUGC → generate Scenes → make it talk UGC cost: $1 Scale: 10× overnight comment “SKIN” for the breakdown (Must be following)

My Biggest Failures and What They Taught Me: I’ve screwed up plenty. Tried doing it all solo, burned out fast. Chased revenue over profit, nearly tanked early on. Slept on relationships, missed game-changing connections. Let fitness slide, business suffered too. I thought hustle was enough, turns out strategy and leverage beat grinding blind. These failures shaped me and Scale Force. Now, I delegate, prioritize profit, build networks, stay disciplined, and play smarter. Growth’s messy, but it’s worth it.

Obsessed with turning data into ads that convert. That’s the Scale Force edge.

Core Principles of Performance Marketing: Here’s what I’d tattoo on every media buyer’s brain: • No skill fixes a shitty offer. • Creative rules the ad game, lazy loses. • Data trumps gut every time. • And if you’re not optimizing AOV and retention, you’re leaving money on the table. These aren’t opinions, they’re laws I’ve seen proven scaling brands at Scale Force. Ignore them, and you’re toast.

One life Skill we all need to learn? Problem-solving > everything else. Business, ads, life, it’s all about fixing shit fast.

Rookies in performance marketing screw up the same ways: Leaning on one ad too long, skipping backend metrics like AOV and LTV, botching tracking setups, or overcomplicating ad accounts. I’ve seen brands tank because they didn’t test enough or couldn’t see the data clearly. At Scale Force, we cut through that noise and focus on what drives performance, not what looks busy.”

Industry Mistake: Agencies chasing retainers over results? That’s why clients ditch them. Focus on profit.

Biggest Lessons from the Trenches: • Speed wins, test fast or lose. • Ad fatigue kills, keep fresh creative flowing. • Profit beats vanity, scale smart, not reckless. And the best media buyers? They’re full-funnel thinkers, not just ad jockeys. I’ve learned these the hard way running Scale Force, watching brands soar or crash. The industry’s brutal, but these truths keep you ahead.

From Media Buyer to Millions: I built Scale Force to Dominate D2C Growth.

Let me tell you guys a short story: I started as a media buyer, scaling brands to 7 figures with nothing but grit and a laptop. And then I became a Senior Media Buyer, then a Growth Manager, handling massive ad spends. But what was my real milestone? Launching Scale Force. I saw D2C brands struggling with agencies that didn’t get it, chasing retainers, not results. So I built a team obsessed with performance, not fluff. Now, we’re the growth partner behind 7-9 figure brands. It’s been a hell of a ride.

Track metrics like a hawk. One slip in data, and your ad spend’s toast.

A Day in my life: Every day’s a mix of discipline and hustle. I start with a workout, boxing or strength training to clear my head. Then I’m straight into key account metrics, spotting what’s working and what’s off. Midday’s for client calls and team strategy, brainstorming killer creative and optimizing campaigns. Afternoons, I’m deep in performance data or reviewing Scale Force ops. Evenings? Personal growth, some content, and if I’m lucky, a breather. It’s not glamorous, but it’s how we scale brands to millions.”

My Day in 3 Words: Metrics, strategy, execution. That’s how I run Scale Force and stay sharp.

Here’s what I’ve learned scaling brands and building Scale Force: 1. Scaling ads isn’t just budget, it’s efficiency and margin. 2. Creative drives 80% of Meta Ads success, test relentlessly. 3. Upsells and AOV are goldmines most brands ignore. 4. Great marketers don’t just run ads, they get the full business. 5. ‘Spray and pray’ is dead, data-backed creative wins every time.
 These aren’t theories; they’re battle-tested truths from years in the trenches.

AI’s changing ad creative, but human psychology still closes the deal. Blend both or get left behind.

Growth is a double-edged sword. At Scale Force, we’re pushing to scale while keeping the precision that got us here. It’s not easy, more clients, bigger campaigns, same high standards. I’m also obsessed with streamlining our internal processes so my team can deliver peak performance without burning out. The goal? Every D2C brand we touch gets the same relentless focus that’s driven millions in ad spend. Scaling’s only worth it if quality doesn’t slip.

Scaling means nothing if your margins are toast. Profitability-first marketing is how you win long-term.

@FFMuhieddine @IAmAaronWill Strong principles. Discipline, adaptability, and emotional intelligence make them even more effective.

@IAmAaronWill Life is simple, but people overcomplicate it. Lift heavy, earn well, and live on your own terms. Most problems disappear when you master these three.

Life is easy. Go to the gym. Make a ton of money. Live how you want to. Simple.

@jordan_ross_8F You'll always get premium service with them

Paying for experts is my forever hack