Do Less Bad

Imagine interviewing with a company where they tell you their CEO’s management philosophy contains just two words. What would your reaction be if those two words were “no a**holes”? bit.ly/3Bjmgej #culture #communications #strategy #employerbranding #management

Chief Remote Officer. It’s a real title and a real role that's been bubbling up since 2020. Take a listen as @JasonAnthoine and I talk about the goals of this job and the skills necessary to succeed. bit.ly/3jZyDFc #chiefremoteofficer #HR #communications #marketing

To dance or not to dance? That’s the question facing both recruiters and job seekers as each navigates video resumes. Have a listen as @JasonAnthoine and I talk about the pros and cons of TikTok resumes. bit.ly/3iePeFz #marketing #communications #TikTokResumes

"Communication is compassion in action." Garrett Blair (garrettblair.com), a public speaking coach, shares some great tips & techniques for doing less bad on video calls. bit.ly/2TPg5hI #communications #publicspeaking

Less than 2 weeks ago the CDC held a masterclass in the “Ready, Fire, Aim!” school of communication. While communicating effectively in a crisis may seem as easy as nailing Jell-O to a wall, here are some simple things you can do. bit.ly/3uiv5kv #crisiscommunications

If you were a CEO, would you have the guts to follow your company’s mission or values if it was going to cost millions or billions of dollars in revenue? Take a listen as we discuss the decisions of J&J, CVS and Chewy. bit.ly/33BsgQE #reputationmanagement #leaders

Some great nuggets in here, courtesy of @CHBlades. A clear and consistent message is just the beginning for a great communications effort.

Have a laugh as @JasonAnthoine and I learn about worms, tomatoes and tires. This week we're chatting with Vicki Templar about simple ways you can do less bad when it comes to doing more good for the environment. bit.ly/3kCpmD3 #ESG #CSR #sustainability #environment

They say content is king. Perhaps. But we think our first ever guest on DLB is the content king. Take a listen as @mrjessebutts lays down the law on how companies can do less bad by producing less bad content. bit.ly/3jUWgP5 #contentmarketing #strategy #communications

What does Groundhog Day have to do with being an average employee? Both mean you’ll be doing the same work over and over again without advancing. To break out of this rut, consider this: What’s the joy you bring to your workplace? tinyurl.com/pesi446m #culture #success

There’s lots of talk about leadership lately. What it is and isn’t. How it looks and feels. @JasonAnthoine and I discuss some of the bosses we’ve had who deserve to be called a leader. Who's inspired you? Let us know or tell them directly. bit.ly/39Mx20r #leadership

What do kindness and Xbox have in common? They could be your word of the year. Or not. Take a listen as @JasonAnthoine and I talk about our A-Z list for some inspiration or a laugh. Or both. bit.ly/3okXlRF #communications

I wasn't ready to share this blog post just yet but the kindness and encouragement from @AllthingsIC, @Advita_p, @KulbirSandhu1 and @TeeClayts means I have hit publish on an experience that left me feeling as though I didn't belong in pr and comms. nafisashafiq.com/2020/12/17/bel…

It’s time for a Friday laugh. Did you doubt Jason and me when we talked about the rhythm of numbers earlier this week in our podcast? Kevin James and Jerry Stiller play this out brilliantly in a clip from The King of Queens. tinyurl.com/y7lnw26t #communications #marketing

Toward the end of WWI, US President Wilson gave his Fourteen Points speech, which was his vision for peace. Upon hearing them, French Premier Clemenceau dismissively said, “The good Lord had only ten.” 14? 10? Nah. Go for 3 bit.ly/3gMiPUs #communications #brandstrategy

With the holidays kicking into high gear, we've hatched a comms recipe for getting your message heard, understood and repeated: 1. Say less 2. Focus on one thing 3. Make it about your listener, not you 4. Garnish and serve. bit.ly/3qeX2ZQ #communications #marketing

As Einstein may have said, “If you can’t explain it to a six-year-old, you don’t understand it yourself.” Learn how to sound less stupid by listening to our podcast. If nothing else, you'll have a laugh...or a cry bit.ly/3pAZd9K #communications #internalcomms #marketing

Mercedes Benz, Nudie Jeans and Pepsi have become more sustainable by reimagining the processes in place and having a different frame of mind about how things can be more efficient, environmentally friendly, or repurposed. Have a listen. tinyurl.com/y2kc9xn6

Ever tried to sit on a thin, one-legged stool? It’s not easy. A three-legged stool provides a lot more balance. Balance in business is what we're talking about on this week's podcast. bit.ly/2TaNr6X #ESG #culture #strategy