David Murphy

Note to new #cre brokers, keep it simple. There are no hacks. Find, win, execute. Know your market, and make the market know you.

@m__spal Knowing that commercial brokerage was my ultimate goal. For people using brokerage as a gateway to the principal or development side, it would be harder to keep grinding.

@DockHighGuy The attrition in this business is wild when you actually look back at it. Curious.. looking back from 1998 to now, what's the one thing that kept you in when it would've been easier to walk away?

So much of commercial brokerage is just staying in the game. When I started at CBRE back in 1998 in industrial (no teams back then, everyone was on their own) I wasn’t the obvious success story by any means. I just kept grinding, and some of my biggest competitors either retired, moved into principal roles, left the business, or stayed stagnant while I grew. The core group of very talented brokers that remained have become friends and collaborators more than competitors. Keep showing up.

I may be the only #cre broker on here today not posting about the 4th Annual Real Estate Gala. This is the year my sporadic posts and sub 3k follower count hits its stride!

Returned from the @CBREIndustrial conference in Austin, TX and came away very impressed with the mentees at our mentor/mentee event. I enjoy helping the next gen succeed in #cre and the future is bright!

Do you remember when you joined X? I do! #MyXAnniversary

@m__spal Yes it really helps to be an advocate for your client.

@DockHighGuy Most people want to skip the reps on valuation… that’s usually where the edge actually comes from later.

Just finished a call with one of my mentees. He asked how I would make it in commercial real estate if I was him. I told him I would get my real estate license, work (for free if necessary) with the top residential real estate team in his market for the next couple of years while in school, then work with an appraiser to learn the valuation business for a couple of years, then get into brokerage. Combine the real estate marketing and promotional skills learned on the resi side with a strong technical background of real estate valuation. I doubt anyone will do this, but am positive this made me unstoppable early in my career. #retwit #cre

@Danielweber43 I went to Penn State and in State College a lot of the best real estate talent was on the residential side. I think residential agents just market themselves and their properties better than that average #cre broker.

@DockHighGuy Smart take. Why start at residential brokerage? I got my license at 19, interned at 2 commercial brokerages and now work as Associate while still in school. I am marketing & finance major but honestly haven’t found much of my degree useful

@gatorpreneur That's right, in brokerage you need to find, win, and execute, and the resi+valuation combo helps you do all 3 well, which is rare.

@DockHighGuy The “resi marketing + appraisal valuation” combo works because most brokers lack one side, so they misprice or misposition deals.

@TiffanyMaruuca Right, it builds an incredible foundation. My first year at CBRE in my mid-20's I was the Eastern US rookie of the year on my own (no team.)

46 years ago today, I watched the Miracle on Ice with my dad. It taught me that belief + hard work make anything possible. He passed 2 months ago today. I know in heaven he was yelling, “USA! USA!”

Industrial users continue to favor functional, high-quality space over headline lease rates. In Central Florida, older assets near the core still compete on logistics. Demand remains strong early in Q1 2026 #Retwit

So proud of how far Penn State Hockey has come!

Time to work🔒💯@WWHS_Football @CoachSmith100 @PrepRedzoneFL @Andy_Villamarzo @247Sports

Industrial real estate has become a key differentiator to win in this e-commerce economy. As AI continues to commoditize the purchasing process, how quickly, reliably, and cost effectively a widget can be delivered to the customer's doorstep is job #1. #REtwit #CRE #realestate #supplychain

36 yrs in #commercialrealestate. A mentor told me when I started that if this industry was any easier, everyone would do it, and if it was any harder no one would do it. #Retwit #cre

@HunkyDoryTX I don’t say anything, I just use it as internal fuel to keep winning

Twice in the past month we have won new listing assignments in competition with several other brokerages (🥳) In each of those situations, brokers that didn't win the assignment contacted the owner directly (after seeing the properties listed with us) clearly trying to discredit us. I never dealt with this in the retail world, seems unique to the outdoor hospitality space. My guess is fewer brokers, fewer deals and a sense of entitlement?? How do you respond to the broker when your client forwards you those emails?

@skylarromines Been doing that in the mornings for the past couple of months and it’s a game changer

Hi go for a walk today

@Chazzym22 Pretty accurate

Advice for CRE rookies……. Just wrapped up a podcast titled “Old Bulls” with 2 hardened 25 yr veterans of the CRE industry. Summary of advice: 1. Be consistent (days, weeks, yrs) 2. Work hard 3. Find mentors 4. Learn to use rejection as a motivational tool.