RickSchwartz.com 👑 Domain King® 👑 Since 1995

If you're in your 20s and spending your time whining about Al, wake the hell up. Don't be a schmuck! In my senior year of high school, I lived in a 21-foot travel trailer with my mom, my dad, and sometimes one of my brothers. From 15 to 18, I worked minimum-wage jobs. At 19 and 20, finding a decent job wasn't easy. The unemployment rate was about twice what it is today, and for a teenager with no experience, it felt almost impossible. Today, you have tools my generation couldn't have imagined. I'd have given almost anything to have Al when I was 20 years old. You may be the luckiest generation in history. Don't waste it. I don't want to call you a schmuck... so don't choose to be one!!

I believe that we may be entering the largest parabolic rise in domain name values in their entire history of existence. We have probably just entered the 3rd inning (of 9 innings for those who don't know baseball). There will be an ai bubble break, there will be company failures at scale, there will be rough patches of illiquidity... But if you look at ahead 5 years and probably 10 years, domain names are going to be the single most valuable asset on MOST companies balance sheets. I say that for 2 reasons: 1. The importance of your domain name will rise exponentially as trust and brand become the only distinguishing and competitive factors in most businesses, particularly consumer facing businesses. 2. Those companies that do NOT have a strong brand and comparable domain name will likely fail in those time horizons, giving way to survivorship bias. Thus MOST companies that still exist in 5-10 years will have extremely valuable domain names, and those will likely be their most valuable assets.