Dr. Derichard McCoy Ed.D

🚨 New Book Release 🚨 “Why Football Is Not Fair” A closer look at the hidden system that shapes who gets seen, recruited, and rewarded in football. Available now on Amazon. a.co/d/082VB91C

Check out my latest article: The Rich Get Richer: How Talent Consolidation Is Reshaping College Football linkedin.com/pulse/rich-get… via @LinkedIn

Here's another @CFIShowcases Player Analysis from @DrCoach_EdD this time featuring @Ughh_shawn22 from @westmeckfb ‼️

Great scholarship requires three things: Curiosity. Patience. Persistence.

The NIL era changed incentives. We’re still learning how it will reshape development pathways.

West Mecklenburg High School is looking to hire a defensive coaches. Coordinator responsibilities to the right candidate. There are several jobs in the building except for PE. Please send resumes to Randalll.Ingram@cms.k12.nc.us if interested.

We're excited to share our Mental Health & Football show tomorrow night at 8pm. Make sure to tune in for a real conversation about something Coaches, Players, Parents, & Fans struggle with around the game of High School Football. Link to watch LIVE: youtube.com/live/SXZZvWD4j…

@DrCoach_EdD gives us another analysis of a standout CFI ELITE player, CJ Hill! @showtimehill1

A framework is valuable when it helps people see something they previously overlooked.

Future research question: Can institutional validation predict opportunity beyond actual performance?

As a former offensive lineman, I learned: The most important work often happens where nobody is watching. That lesson applies to research too.

One of the biggest misconceptions in sport: Success is rarely explained by talent alone.

Every elite organization manages uncertainty. The question is how.

Football is my empirical focus. But the broader question is bigger: How do development systems create and reproduce opportunity?

Conference realignment isn’t only about geography. It’s about markets, resources, and institutional positioning.

Halfway through the semester, I often remind students: Learning how to think is more valuable than memorizing what to think.

The best sport management research helps explain real-world problems. Theory should illuminate practice.

One overlooked reality: Not every athlete starts from the same starting line. Development systems matter.

Check out my latest article: The Transfer Portal Rewards Proven Talent, Not Untapped Potential linkedin.com/pulse/transfer… via @LinkedIn