European Tissue Symposium

Innovation in the forest-based #bioeconomy is already shaping everyday hygiene products across Europe. @ETSchoices supports this initiative by @cepi_paper & #CircularChoices showcasing #MadeInEurope solutions driving circularity & competitiveness. Explore: circularchoices.eu/map-of-innovat… #Hygiene #CircularBioeconomy

At ETS, we believe Europe does not have to choose between competitiveness and decarbonisation. The forest-based bioeconomy is already delivering low-carbon solutions, supporting jobs, and strengthening resilient value chains across Europe. We encourage stakeholders to follow the conversation as it continues to shape the future of Europe’s circular bioeconomy.

Sustainability and hygiene aren’t opposites - they can work together. As Europe advances the European Green Deal, policies should reflect real-world hygiene needs, especially during cold & flu season. Balanced policy protects both people and the planet. Read more about our mission: europeantissue.com/sustainability/ #EUGreenDeal #PublicHealth #Sustainability

The EU’s #QualityJobsRoadmap makes it clear: a #JustTransition must be designed — with skills, quality jobs, social dialogue, and innovation at its core. Investing in people = investing in Europe’s green, competitive future. #CircularChoices

Join me, Carlos Reinoso, at the @FastmarketsFP Europe Conference 2026 in Barcelona on March 9–11, where I’ll be speaking on the conference programme. If you haven’t got your ticket yet, here’s a link invt.io/1txbzwb34fj #FastmarketsFPEurope

Even in February, cold and flu season is still going strong - a reminder that everyday hygiene choices matter. Single-use tissue helps reduce cross-contamination because it’s designed for one safe use and immediate disposal, especially important in shared spaces like offices, schools & public transport. Public health often starts with simple, well-designed solutions. europeantissue.com/tissue-paper/

To unlock the full potential of Europe’s forest-based #bioeconomy, we need: ✅ A strong Clean Industrial Deal ✅Coherent bioeconomy legislation and biotech legislation ✅ A Just Transition with good quality #jobs & skills development @ETSchoices @EUSTAFOR @FEFCO @ForestETP @IntergrafAISBL @Pro_Carton @Beveragecartons @bioenergyEU @ceettar @CEIBois

At ETS, we start 2026 with optimism and a shared commitment to healthier, more resilient societies. As leaders gathered at the @wef World Economic Forum in Davos, one truth deserves more attention: hygiene is economic infrastructure. Across Europe, the tissue industry supports €36.6bn in value, 421k jobs, and keeps €0.91 of every €1 spent in local economies. Effective hygiene could also help prevent ~10m flu infections annually and unlock €1.47bn in productivity gains. In 2026, @ETSchoices calls for hygiene to be recognised as essential public health infrastructure - supporting resilience, jobs and healthier societies. Learn more: europeantissue.com/exploratory-so… #NewYear #WEF #Davos #PublicHealth #HygieneInfrastructure #ETS @EU_Commission @BusinessEurope

Turning bio-based innovation into jobs & growth – that’s the goal of the 2025 EU Bioeconomy Strategy. Watch highlights from the latest event with Commissioner @JessikaRoswall on how the forest-based #Bioeconomy powers Europe’s circular future. we.tl/t-yfqZlcnicx #CircularChoices @bioenergyEU @ceettar @CEIBois @CEPF_EU @COPACOGECA @europanels_EPF @EPPA_EU

A powerful value-chain discussion today at the European Bioeconomy Conference! ETS members Volker Zöller @essity and Sari Pajari-Sederholm @MetsaTissue joined Kerstin Erbe @dmdrogeriemarkt to show how the tissue sector advances EU well-being through a true value chain approach. They highlighted how producers and distributors work together to deliver the best, most sustainable solutions for consumers - collaboration driving real innovation. Great insights and great teamwork. Snapshot below! #EuropeanBioeconomyConference #ValueChain #CircularEconomy #TissuePaper #SustainabilityLeadership #ETS @EU_Commission @CBE_JU @ETSchoices

Did You Know? Most pulp and recycled paper used in Europe’s tissue industry comes from FSC & PEFC-certified forests. The tissue sector supports resource efficiency and the EU’s climate goals. Its sustainability actions include: -92% water reused -62% renewable energy use - Fibre waste generated during the process is recovered and reused. - Converting by-products into biomass energy Read more: europeantissue.com/exploratory-so… #SustainableFibre #RenewableEurope #ClimateAction #Bioeconomy

Live today at the European Bioeconomy Conference! At 12:00 CEST, don’t miss the focus session “Bioeconomy for EU well-being: the tissue paper contribution.” The panel brings together the full value chain from tissue producers to distribution partners working hand-in-hand to deliver sustainable solutions for consumers. Representing ETS members: • Volker Zöller @essity • Sari Pajari-Sederholm @MetsaTissue From the distribution side: • Kerstin Erbe @dmdrogeriemarkt A conversation you won’t want to miss. #EuropeanBioeconomyConference #Bioeconomy #TissueIndustry #ValueChain #Sustainability #ETS