EarthOptics

Direct measurement is no longer optional. The new Greenhouse Gas Protocol Land Sector and Removals Standard makes clear that companies claiming carbon removals in agricultural supply chains must collect verifiable data by sampling soil. In our newest article, we discuss the opportunities companies have to build credible, compliant Scope 3 programs in ag supply chains and the risks of not soil sampling. Read more here: earthoptics.com/news-insights/…

A major milestone for our partner Grassroots Carbon: implementing the EarthOptics GroundOwl into their measurement approach, pairing meter-deep soil sampling with high-resolution, non-invasive sensing across entire ranches. Read more here: globenewswire.com/news-release/2…

Every decision on a farm — from tillage to crop rotation — shapes how carbon moves through soil. As agriculture becomes central to climate solutions, measuring those outcomes is more important than ever. Our latest article explores: • How farm management drives soil carbon outcomes • Why resilience often appears before measurable carbon gains • How credible measurement supports carbon and Scope 3 programs Take a look: earthoptics.com/news-insights/…

🚀🌍 Excited for SXSW this week! On Thursday, our CEO, Lars Dyrud, will be sharing insights on transforming agriculture on the panel "From Dirt to Dollars: The Economics of Feeding the Future." A heartfelt thank you to the Texas Futures Coalition for this opportunity—let's explore sustainable choices that start from below ground up! #LeadershipInAg #SXSW #SoilToSuccess

Once a year, our entire team comes together in Minneapolis for our All Hands Employee Meeting — a time to connect, reflect, and refocus. We dive deep into our company goals, explore new ways to elevate the customer experience, and challenge ourselves to think bigger and better for the people we serve. These conversations spark fresh ideas, honest feedback, and innovative thinking that push us forward. And of course, we make time for a little fun, too. Strong teams are built on collaboration, shared purpose, and moments that bring us closer together. We’re energized by the new ideas that emerged from this year’s meeting and excited to keep raising the bar for our customers. Onward and upward in 2026. 🚀

The carbon market has hit an inflection point. Issuance is down, but spending and prices are up. Why? Buyers are prioritizing quality over volume. The era of cheap, opaque offsets is ending. High-integrity, measurable carbon is winning. With compliance markets expanding and long-term offtake agreements accelerating, data quality now determines value, and EarthOptics is here for it! Read the full article here: earthoptics.com/news-insights/…

Ever wondered how technology intersects with traditional ranching? 🤔 James Clement reveals cutting-edge tools transforming livestock management and land stewardship. Imagine precision farming techniques enhancing productivity like never before! 👉 Read the full blog here: earthoptics.com/news-insights/…

We're excited to connect with our customers and future customers😉at this year's Commodity Classic in San Antonio. Stop by, say hi, and if you don't know about the data that we can provide that makes your job as a crop advisor, farmer, or retailer easier, it's time to find out!

Missed this the first time? Turning soil data into actionable insights is reshaping crop planning. Predictive agronomy helps growers make smarter decisions, improve yields, and maximize every dollar per acre. Read more in our blog post: earthoptics.com/news-insights/…

Do we sample in the Sahara desert? No, we don't (at least not yet😜 ), but we ARE currently sampling on a ranch in West Texas near the Chinati Mountains. Check out this video of one of our field techs Chris Tanner, hanging out with a new friend who came to check out our GroundOwl technology. #AgTech #GroundOwl #FieldTech

Let's dig into how your land’s fertility could unlock a powerful tax deduction. In our latest Digging In video segment, we break down how it works—and how one of our own team members is using it on his farm. Watch the clip to see how soil insights can pay off in more ways than one...like REALLY pay off, and watch the full video at: youtu.be/pgXBJw4detg

Roses are red, violets are blue, we love our customers, and they love us too! 🌹💙 Happy Valentine's Day from your EarthOptics team! #ValentinesDay #CustomerLove

Did you happen to read our blog on Turning Today’s Farm Economic Challenges into Opportunities? If not, you really should! In a time when farmers face rising costs, unpredictable markets, and shifting environmental demands, innovation is more important than ever. Our latest blog explores how data-driven soil insights and precision technology can help transform these challenges into opportunities for growth and sustainability. Discover how forward-thinking producers are using EarthOptics’ tools to improve efficiency, reduce input costs, and make smarter decisions from the ground up. Read the full blog post at: earthoptics.com/news-insights/…

What does success mean in regenerative ranching today? It’s evolving — and our latest blog by James Clement dives into the trends reshaping how ranchers think about regeneration and measuring impact on the ground. From seeing soil health as real capital to navigating carbon and ecosystem-service markets, James gives insider perspectives on where the industry is headed in 2026. Beyond buzzwords, ranchers are embracing data-driven stewardship that balances ecological outcomes with economic viability — and how they measure success is shifting accordingly. 👉 Read the full blog here: earthoptics.com/news-insights/…

We're proud to partner with Grassroots Carbon, who are not just a company; they’re revolutionizing the ranching industry. By focusing on regenerative practices, they're turning carbon emissions into carbon removals. It's a bold move that benefits both the environment and ranchers’ livelihoods. Read more about the milestones they making within the industry here: finance.yahoo.com/news/grassroot…

Are you ready to explore the future of rangelands? Join Ryan Dierking at the Society of Rangeland Management conference this February 10th! At 3:20 PM, he'll be part of a panel discussing innovative strategies that bridge agriculture with cutting-edge technology. Learn what’s next for our land and how we can make it thrive. What's your take on ag tech's role in sustainable ranching? Share your thoughts! 🤔 #SustainableRanching #EarthOptics #AgTech

If you didn't get a chance to read our blog on why soil data is becoming your most important part of crop planning, it's not too late. Our data can provide you with actionable information on your soil's nutrients, biology, and compaction, so that you can plan for challenges before the planter hits the field. 👉 Read our blog, Why Multi-Layer Soil Intelligence Matters here: earthoptics.com/news-insights/…

🎉 Did you hear the news? Kristy Lammers from @LammersAg is our side-by-side contest winner! 🌟 It’s not just about winning (although that's pretty cool), it’s about showcasing hard work and dedication. Kristy's journey reflects the spirit of innovation in agriculture, leveraging our soil insights to help her customers make crop decisions that lead to better input choices and higher yields.

Did you know that understanding soil data can revolutionize your crop planning strategy? It's not just about collecting data; it's about transforming that information into actionable insights! Predictive agronomy isn’t a buzzword—it’s the future of agriculture. By using precise forecasts and tailored prescriptions, we can enhance yield results like never before. Every dollar per acre matters, and making informed decisions can lead to significant improvements. Dive deep into our latest blog post for expert tips! earthoptics.com/news-insights/…