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🍄Echo♟️
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🍄Echo♟️
@Echo_Writes
Content Strategist @StarkRisee || Copywriter || I help brands go from invisible to unforgettable, through content psychology and strategy.
Katılım Şubat 2024
171 Takip Edilen178 Takipçiler

@zclare245 Welcome back Zee
Great to see you didn't just stay away but grew into a bigger scope that fits your strengths.
Looking forward to your growth
Happy new year
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It's been a while since we spoke to each other, I know.
I was just at that point where I was questioning my "why", the reason for building online.
On one hand, I felt dissatisfied with my input — writing, general effort, whether I'm doing the work that actually matters.
On the other hand I was also dissatisfied with my results so far.
But then what results did I actually expect?
It seemed impatience was beginning to creep in.
So I took out time, and pondered upon, not at once but in different sessions, the reason for everything I do with regards to my online presence.
Why do I post every morning? What change am I making? What are my values? Who am I talking to on here and why do I need to talk to them?
Because to me, content creation isn't just something I do for fun, or for leads.
My content is an extension of myself, my ideals, and my thought processes, just like this one.
But this only took up a small percentage of my time, anyways.
Truth is I also levelled up within this period.
I kinda sorta pivoted to learning brand strategy,cause it damn well fit my "inner" job description.
Lots of learning, a few audits, and a few brand strategies drafted.
Now I don't just handle content, I handle how the whole brand is perceived. I oversee the little details that compound into the perception target audiences have about a product.
My narrative didn't change yet though.
From content strategy ➛ brand strategy, it's still audience communication, only within a wider scope this time.
So if you're the type of person that values building audience trust through branding, that values users enough to want to communicate with them in the best way possible, then you've found the right page.
Happy new year from me darlin.🫶
Looking forward to creating new memories with you!

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@chaosof_web3 This is a consistent problem.
At some point I just tired of talking about it😅
Because people post like their writing to themselves or their in house teams that already understand the product.
It's sad fr
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A founder I know got called a scammer on Reddit last month.
Not a rug puller. Not a grifter.
A scammer.
His product wasn't a scam, but it sure sounded like one.
The homepage read like he'd asked ChatGPT: "Make me sound innovative" and stopped reading after the first draft.
"Permissionless liquidity optimization powered by advanced algorithmic strategies."
Cool. What does it do?

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@chaosof_web3 @Decentral_Diva Big plans
Comeback and quote this once you it that 900 followers
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@Echo_Writes Never have I ever thought about something like this. Will try paying attention to it going forward.
Glad to have you back, Echo.
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@chaosof_web3 @Decentral_Diva @simpli_vic This is a serious thing oh👀
Damn I just hope it doesn't break
Because that'll affect the crypto space badly
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@thisisgrantlee Understanding the roles both play in running a company is so different.
I won't have known this before now.
This is solid breakdown 🔥
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@Savvy_Erudite @AvaiahDefi @tanmaytarte3 @donsmartzyy This gold man
Ghost learning takes dedication 🔥
Thanks for this man
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@IamUnst0ppable_ This are great tips not just for SaaS products🔥
Solid man
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Most saas founders fall into this trap.
They market their product by paying for ads, while neglecting the most important aspects of their product:
→ Positioning
→ Clear Messaging
→ & Good Landing page
Which is a big miss.
Here's what they don't know ...
Ads only work when these aspects are already nailed.
Without putting those aspects in place, you're flushing your money down the toilet, which i know you don't want.
So how do you fix it? Here's a simple guide
1/ Build a simple Email & SMS onboarding flow: This process is simple. All it takes is a clear step-by-step sequence that:
- Guides new users
- Explain key features
- Sends usage tips
- & Show upgrade paths.
When this process is followed, activation becomes solid with no extra cost.
The next is distribution.
2/ Distribution is the no 1 Growth lever for any SaaS product.
Without distribution, your product is stuck in an empty vault.
So how does distribution work? Through content.
Content is the gateway to your product to reach more audience/potential users.
You want high traffic, use content.
You want to generate more pipeline, use content.
No 2 ways about it.
The next question is how is it used?
Through:
- Case study style blog post
- Short breakdown with real use case
- Early user quotes or screenshots
And that's how content becomes one of your product pillars.
3/ Document your building journey
A lot of users/potential users love to see progress updates
Show them what you broke down, fixed and fought over the week. Don't be a robot.
Why?
By doing this, you build trust, confidence and consistency.
But here's the brutal truth …
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"𝗞𝗿𝘆𝗽𝘁𝗼𝗻𝗶𝗮𝗻, 𝗵𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝗴𝗵𝗼𝘀𝘁𝘄𝗿𝗶𝘁𝗲?"
"𝗔𝗳𝘁𝗲𝗿 𝘁𝗵𝗲 𝗼𝗻𝗯𝗼𝗮𝗿𝗱𝗶𝗻𝗴 𝗰𝗮𝗹𝗹, 𝘄𝗵𝗮𝘁’𝘀 𝗻𝗲𝘅𝘁?"
"𝗗𝗼 𝘆𝗼𝘂 𝗷𝘂𝘀𝘁... 𝗴𝗼 𝘀𝘁𝗿𝗮𝗶𝗴𝗵𝘁 𝘁𝗼 𝘄𝗿𝗶𝘁𝗶𝗻𝗴?"
I've gotten these questions more times than I can count.
So let me pull back the curtain and show you exactly what happens between "deal signed" and "first post published."
Spoiler: It's not what most people think
__
Step 1: I build a founder persona (and I mean really build it)
I'm digging into:
➺ What makes them angry, excited, or deeply curious
➺ Their communication patterns (do they use analogies? Are they direct or story-driven?)
➺ The specific phrases they repeat in conversations
➺ Even the way they structure their thoughts
All of this goes into my swipe file
___
Step 2: Full content audit (the kind that takes hours, not minutes)
I'm going deep into:
➺Their existing content: what performed, what died, and more importantly, why
➺Their engagement patterns: Are they conversational in comments? Do they ask questions? Ghost their audience?
➺Their competitors' content: not to copy, but to see where the gaps are. What's everyone saying? What's no one saying?
➺Industry conversations: What are people actually talking about in their space right now?
I'm looking for the white space. The angles no one's taking. The stories only they can tell but aren't.
___
Step 3: Voice research and profiling
I study how my client speaks:
➺ In onboarding calls (casual vs. formal tone shifts)
➺ In their old posts and captions
➺ In DMs and Slack messages
➺ In voice notes, if they send them
➺ Even in interviews or podcast appearances
I'm listening for:
➺ Sentence length and rhythm
➺ Energy levels (are they hype or calm?)
➺ Vocabulary choices (sophisticated or conversational?)
➺ How they transition between ideas
___
Step 4: Strategy mapping (because content without strategy is just noise)
Now, I align everything with their goals and long-term vision:
➺Are we building authority in a crowded space?
➺Growing an engaged community from scratch?
➺Launching a product or service?
➺Repositioning their entire brand?
____
Step 5: The 7-day content blueprint (where strategy becomes actionable)
This is where I sketch out:
➺Content pillars
➺Posting calendar
➺Post structures
Then, I send it to my client for review.
This is the checkpoint. The "does this feel right?" moment before we go all in.
Once it's a yes?
That's when I start drafting ✨
___
That's my process.
It's not quick. It's not just "write and post."
Now I'm curious...
How do YOU ghostwrite for your clients?
What's your process? What do you do differently? Drop it below 👇

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@Echo_Writes Echoooooo
Lemme re follow coz I don't understand why I don't see you 🥲
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@OnChain_Voice Gm gm
That's a hard task to complete
Tried it once and it just wasn't for me😅
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@melanin_lit_up Branding = positioning
Community = user segmentation
Visibility = Reach TA
The basic trio for growth, you can't leave one out because they coexist and impact each other
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