Scott Kramer

956 posts

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Scott Kramer

Scott Kramer

@EcommScott

VP Growth @ AS Beauty @LauraGellerBeauty | Ex VP Revenue & Strategy/GM NYC @CommnThreadCo | Growth & Performance Marketing, Ecommerce, Entrepreneur, Investor

New York, NY Katılım Ocak 2020
1.5K Takip Edilen2.9K Takipçiler
Scott Kramer retweetledi
HAM Analytics
HAM Analytics@HAMAnalytics·
Billing reminders are one of the highest-risk churn moments for subscription brands. Most brands know this moment matters but don’t have a way to test what actually impacts retention and lifetime value. Understanding how critical this moment is exactly why @klaviyo was one of the first integrations we built. I recently sat down with @bryandstarck to understand how Ultra Pouches is approaching this. Sharing the case study in the comments, highlighting how they measure billing reminders against retention and LTV 🐷 🔥 goham.io/case-studies/u…
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Scott Kramer
Scott Kramer@EcommScott·
This is huge. Over the past few years the dates have caused competition with brands 4th of July sale. It’s great to have another moment to help June out. Just be careful not to discount too heavy on Memorial Day and get locked into the 30 day prime day lowest price restriction
Drew Fallon@drewfallon12

AMAZON MOVES PRIME DAY TO JUNE Amazon is reportedly moving Prime Day from its traditional July slot to late June, marking the first calendar shift for the event since its pandemic-era disruptions. The company declined to comment. Bloomberg broke the story. How does this change your marketing calendar?

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Scott Kramer
Scott Kramer@EcommScott·
@RosenZone We got way better espresso martini options in nyc than that 😂
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Nate Rosen
Nate Rosen@RosenZone·
Who’s going to man up and have ones of these with me???
Buffalo Wild Wings@BWWings

Introducing the Espresso Proteini, infused with Buffalo Dry Rub and jam-packed with 10 grams of protein. You’re welcome for the macros. Launching in select locations nationwide starting on Friday, March 13 and available through Sunday, March 15. Select participating sports bar locations include Hendersonville, TN; Shorewood, IL; Alpharetta, GA; Lemmon, TX; and Orlando, FL

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Scott Kramer
Scott Kramer@EcommScott·
@Conor_Begley_ May not matter to some but for public markets and acquisitions it is important to be derisked through diversity
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Scott Kramer
Scott Kramer@EcommScott·
Overcorrection or actual headwinds? I think this is going to get blown out of proportion but acquisition is always going to be a challenge for any high growth or large 9 figure brand
Drew Fallon@drewfallon12

ODDITY STOCK NUKES 50%+ ON ADVERTISING ALGORITHM CHALLENGES, GUIDES TO 1Q26 REVENUES -30% Oddity's stock is collapsing as the company guided for Q1 revenue declines of 30% YoY. In the prepared remarks this morning, Oddity CEO Oran Holtzmann said: "We have never seen anything close to those acquisition costs" - starting in late january. Jeffries has already lowered its price target from $64 to $18

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Scott Kramer
Scott Kramer@EcommScott·
@therahulissar @AppLovin Let me know how it goes. Currently running an incrementally test so don't want to disrupt that and going to wait till it's done
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Scott Kramer
Scott Kramer@EcommScott·
👀 New Targeting option from @AppLovin Ecommerce advertisers can now chose between Protecting, Universal, and Discovery! Anybody testing this yet???
Scott Kramer tweet media
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Scott Kramer
Scott Kramer@EcommScott·
@Conor_Begley_ It doesn't help that they essentially only have a single sales channel either
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Scott Kramer
Scott Kramer@EcommScott·
The biggest misconception I’m currently hearing is I’m not on TikTok Shop because my AOV is too high and not “low enough” to work on TikTok
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Scott Kramer retweetledi
Ari Paparo
Ari Paparo@aripap·
🚨🚨 Pinterest gets into performance TV with acquisition of @tv_scientific 🚨🚨 My hot takes below...
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Scott Kramer
Scott Kramer@EcommScott·
@zachmstuck 100% agree with this especially the way Google has positioned their products. Pmax continues to be a black box and we are seeing it spend a ton of money on display. We shifted a lot of budget over to standard shopping which I bet many agencies aren’t doing and still run Pmax
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Zach Stuck
Zach Stuck@zachmstuck·
Google agencies should be on flat fees. Paying a % of spend for this channel is absolutely ridiculous. Branded search = literally zero expertise to do this Non-Branded / Prospecting = great if you can get anything above breakeven new customer acquisition here, but rare from my experience YouTube = it’s all the creative, again junior level person can easily deploy it and turn off what’s not working by giving it a few weeks to spend and tracking last click or Northbeam Feed optimization = if your agency is actually doing this, that’s great, but this almost always requires resources from the brand to setup integrations or designing new imagery * Also while I’m on my soapbox. Almost all the Google agencies on here flexing big spend and revenue are not breaking out the spend into these 3 buckets and these individuals will refuse to show you the last click results on the non-branded and YT. It’s all overspend (wasted money) on branded terms for companies who have built massive social followings, have a celebrity or are running meta ads effectively to drive awareness.
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Scott Kramer
Scott Kramer@EcommScott·
Up to sales are old news who’s got something more exciting they are seeing/running for BFCM?
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Scott Kramer
Scott Kramer@EcommScott·
We are so back! @AppLovin just released their prospecting audience strategy. For any brands that have struggled to increase their new customer performance from Applovin you need to switch over to this setting immediately!
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Scott Kramer
Scott Kramer@EcommScott·
@andrewjfaris You won't be disappointed. We've been working with them for awhile on this product and have been testing it for the last 2 weeks. The results speak for themselves x.com/EcommScott/sta…
Scott Kramer@EcommScott

We are so back! @AppLovin just released their prospecting audience strategy. For any brands that have struggled to increase their new customer performance from Applovin you need to switch over to this setting immediately!

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Andrew Faris
Andrew Faris@andrewjfaris·
Whoa. Just got the email from Applovin/Axon saying you can now run "Prospecting" campaigns. I.e. target new customers specifically. Very excited to test it out.
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Ali Raza
Ali Raza@AliRaza27089887·
@EcommScott I'm looking for Applovin referral code please
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Scott Kramer
Scott Kramer@EcommScott·
Applovin referral codes are live, who wants them? Here are mine up for grab's. If these get used and you still want one. DM me I've got more ZZ9GNB30OT NFMX64QRGJ VJNEIVKWTG
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Keşfet

@klaviyo @bryandstarck @RosenZone @Conor_Begley_ @therahulissar @AppLovin @tv_scientific @zachmstuck