Edison Research

🎙️ Business is one of the most popular podcast genres in the U.S., reaching close to ten million Americans weekly. In our latest edition of Weekly Insights, we highlight the ten Business podcasts with the largest weekly U.S. audiences among consumers ages 13+, according to Edison Podcast Metrics. ➡️ ssrs.com/insights/the-p…

📢 Edison Research at SSRS Announces the Top 50 Podcasts in the U.S. for Q2 2026 from Edison Podcast Metrics 📊 Highlights: ➡️The Joe Rogan Experience, Crime Junkie, and The Daily remain in the top three spots ➡️The Diary of a CEO with Steven Bartlett reaches a record high, breaking into the top 20 for the first time ➡️The Rest is History, The Why Files, and The Bulwark enter the top 50 for the first time 🔎Learn more about the Q2 findings: ssrs.com/news/the-top-5… @ssrs_research @joerogan @CrimeJunkiePod @nytimes @TheRestHistory @OMGTheWhyFiles @BulwarkOnline @StevenBartlett

AI Narration vs. Human Narration - A Live Podcast Thu, Jul 23 • 1 PM EDT In this episode, we delve into groundbreaking new data from Edison Research that found U.S. fiction audiobook listeners prefer Spoken’s multi-cast AI narration to that of human narrators. The study, the largest ever of its kind, surveyed over 1,000 fiction audiobook listeners who blind-tested human narration against Spoken's Multi-Cast™ AI narration. To help us understand the data, we’re joined by Phil Marshall, founder of Spoken, and Megan Lazovick, vice president at Edison Research at SSRS. RSVP now, and get reminders of the live show date! eventbrite.com/e/ai-narration…

➡️In the largest study of its kind, U.S. fiction audiobook listeners rated Spoken's Multi-Cast™ AI narration higher than human narration. 📢Join @SpokenPress Founder & CEO Phil Marshall and Megan Lazovick, VP at Edison Research at SSRS, for a candid roundtable on the results. Ask us anything. We'll walk through the survey methodology, what we asked, and how respondents answered — plus what this means for backlist titles sitting untapped, and where things go from here. spoken.press/spokenroundtab…

🚗 The presence of an in-car infotainment system doesn’t automatically mean that all in-car listening is digital—but it does mean a massive increase in the amount of time spent with digital sources. ➡️ Read our latest edition of Weekly Insights to learn more: ssrs.com/insights/in-ca…

A new Edison Research at SSRS study commissioned by @SpokenPress, an AI audiobook company, revealed that the company’s multi-voice productions achieved a higher favorability rating than human-narrated productions. Read the @Variety article: variety.com/2026/digital/n…

.@SpokenPress Multi-Cast™ (AI) narration now rivals — and in key measures outperforms — professional human narration for character-driven fiction, according to a national study conducted by Edison Research at SSRS. spoken.press/edisonsurvey

📊 YouTube has risen to the top as the most popular service used for podcast consumption in the UK, nearly two years after it edged out Spotify in the U.S for the first time. Our latest edition of Weekly Insights takes a closer look at the trend ➡️ edisonresearch.com/youtube-surpas…

📢The UK Podcast Consumer 2026 Webinar will be held next Thursday, July 16, at 2pm BST (London)/9am EDT (New York). 📊Backed by an unmatched depth of original research, Gabriel Soto will deliver a comprehensive view of podcast consumption in the UK. 🔍Among the findings, the study will showcase key behavioral trends, such as YouTube’s rise to the top as the UK’s go-to podcast service. It will reveal UK podcast audience attitudes towards AI in the medium, and highlight why advertisers should include podcasting in their marketing playbook. ➡️Register today: us02web.zoom.us/webinar/regist…

📈 Over the history of Share of Ear, we have documented many megatrends that show how audio consumption has changed. One of the most consistent trends has been the shift in time spent from “linear” forms of audio to on-demand platforms. Read our latest edition of Weekly Insights for more: edisonresearch.com/time-spent-wit…

📻 Commercial radio remains Australia's most-reached audio platform. The 2026 Infinite Dial Australia from Edison Research at SSRS, in partnership with Commercial Radio & Audio, LiSTNR, Tapt Media, ACE, Nova Entertainment, and ARN, finds that commercial radio reaches four times as many Australians weekly as ad-supported Spotify. The report also highlights continued podcast growth, with 55% of Australians age 10+ now consuming podcasts monthly, up from 52% in 2025. ➡️ Explore the full report: cra.au/infinite-dial-…

⏱️How long should your podcast episodes be? We partnered with @Ausha_EN to look for some clues within the top shows in the UK. ➡️ Read our latest edition of Weekly Insights to learn more: edisonresearch.com/average-episod…

🎙️Why Your Podcast Doesn't Take Off Until Episode 100🎙️ Gabriel Soto, Senior Director at Edison Research at SSRS, joined Qué Está Pasando en el Podcasting to discuss podcast consumption, the metrics that matter most, the rise of video, and what it all means for creators. ➡️ Listen to the episode: open.spotify.com/episode/7fqgCE… . . . 🎙️Por qué tu podcast no despega hasta los 100 episodios🎙️ Gabriel Soto, director senior de Edison Research en SSRS, conversó con Qué Está Pasando en el Podcasting sobre el consumo de podcasts, las métricas que más importan, el crecimiento del video y lo que significa para los creadores que solo producen audio. ➡️ Escucha el episodio: open.spotify.com/episode/7fqgCE…

📈 Total podcast consumption time has increased considerably over the past ten years. Our latest Weekly Insights explores just how dramatic the shift has been, using Share of Ear data from Edison Research at SSRS. ➡️ edisonresearch.com/total-podcast-…

🎧 Each year, @audiobooks and Edison Research at SSRS collaborate to better understand the U.S. 18+ population that has ever listened to an audiobook — approximately 157 million people. ➡️ Read our latest Weekly Insight to explore the findings: edisonresearch.com/audiobooks-pro…

📺 Video streaming platforms are becoming increasingly involved in the podcast space. In Q1 2026, Edison Podcast Metrics began tracking podcast listening and watching through Netflix and Tubi. This week, we look at how much podcast consumption is happening on these platforms among U.S. weekly podcast listeners ages 13+. ➡️ Read more: edisonresearch.com/solution-cat/w…

📢 There’s still time to register for tomorrow’s webinar: The Podcast Consumer 2026! Join Megan Lazovick, Vice President of Edison Research at SSRS, for a look at the podcast audience through multiple lenses. 📅 June 3rd | 2PM ET ➡️ Register: edisonresearch.com/edison-researc…

📈 Brand new data from AI User Metrics, a subscription service from Edison Research at SSRS, shows monumental growth in weekly AI usage among Americans aged 18+. edisonresearch.com/weekly-ai-usag…

📢Edison Research at SSRS Announces the Top 25 Podcasts in the UK for Q1 2026 from Edison Podcast Metrics📊 Highlights: ➡️Two BBC news podcasts hit a record high ➡️Two sports podcasts also reach their highest rank on record ➡️ZOE Science & Nutrition climbed 86 ranks to enter the top 25 for the first time. 🔎Read more from Edison Podcast Metrics, the only survey-based data on podcast listening: edisonresearch.com/the-top-25-pod…

📢JUST ANNOUNCED! The Podcast Consumer 2026 Webinar will be presented by @Meg_Laz on June 3, 2026. Join us at 2pm ET for a look at the podcast audience through multiple lenses, including: 📊Reach of podcasts among U.S. consumers from The Infinite Dial® 🕧Share of daily time spent with podcasts from Share of Ear® ➡️Content preferences from Edison Podcast Metrics™ ✅And more! Register today: edisonresearch.com/edison-researc…