Edison Research

Spoken-word listening time among Americans ages 13-34 is dominated by podcasts, but the story completely changes among Americans ages 55+. This week, our insights use data from our Share of Ear survey to reveal how people of all ages are listening. ➡️Get the whole story: edisonresearch.com/more-to-the-sp…

U.S. podcast consumption reaches a record high according to The Infinite Dial 2026, supported by @SiriusXMMedia! 📈🎙️ Thank you to everyone who participated in the webinar. If you couldn’t attend, you can still catch up by watching the replay. And don't miss out on the opportunity to download the report for all the data we shared. 📲🎧 Access The Infinite Dial 2026 now👉 edisonresearch.com/the-infinite-d…

This week’s insights explore a case study that demonstrates how integrating podcasts into a traditional media plan📈 increased reach for no additional dollars. ➡️Take a look! edisonresearch.com/reallocating-a…

Join us tomorrow for The Infinite Dial 2026 with support from @SIRIUSXM Media! Megan Lazovick & James Cridland, Editor of @Podnews, unveil the latest digital audio consumption trends and their implications for the industry. Register today: edisonresearch.com/event/the-infi…

Just announced: The Top 25 Podcasts in the UK for Q4 2025 from Edison Podcast Metrics edisonresearch.com/the-top-25-pod… The Top Three Shows: @joerogan, @StevenBartlett, @RoryStewartUK

📅 Register for The Infinite Dial 2026 from Edison Research at SSRS with support from @SiriusXMMedia! Join Megan Lazovick, VP of Edison Research at SSRS, and James Cridland, Editor of @Podnews, as they unveil the latest digital audio consumption trends and their implications for the industry. Register today: edisonresearch.com/event/the-infi…

📢Podcasts Lead AM/FM in Spoken-Word Listening, Marking a First Spoken-word audio platforms play an important part in how Americans 13+ spend their day with audio. The latest research from Share of Ear® reveals a historic change. ➡️Read more in our weekly insight: edisonresearch.com/podcasts-lead-…

The @Olympics garner more interest than any other professional or collegiate sports league among non-sports fans & light sports fans. This has been true since Sports Poll began tracking interest in the games more than 30 years ago. This week, we explore the important role the #OlympicGames play in developing sports fandom: edisonresearch.com/olympics-provi…

Every quarter, Edison Podcast Metrics releases new data detailing the entire U.S. weekly podcast consumption space. This week we’re looking exclusively at the top new shows; podcasts that debuted in 2025 and have the largest weekly listening audience over the entire year: edisonresearch.com/the-top-ten-ne…

. @Spotify is now the second most popular streaming audio brand, but that wasn’t always the case. Share of Ear has captured an increase in Spotify’s popularity, culminating in a 317% increase from 2015 to 2025. ➡️ Get the whole story: edisonresearch.com/spotify-hits-a…

During "The Evolving Ear" webinar yesterday, Gabriel Soto revealed how the next wave of podcast consumers is reshaping the medium. 🔑Key Findings Include: 1. Podcast Listening Hours Increase by 355% 2. Video is Redefining Podcasting 3. Smart TVs Surpass Smart Speakers... and more! Get the whole story, including the presentation download & webinar recording: edisonresearch.com/how-new-consum…

🎙️"Good Hang with #AmyPoehler" took home the first #GoldenGlobe for best podcast — not surprising, as it has quickly climbed the Edison Podcast Metrics charts since its debut. ❓Who’s listening and watching? The weekly audience is 71% women, 27% men, & 2% non-binary or people who preferred not to answer. In Q3 2025, it had the 43rd largest audience among U.S. weekly podcast consumers ages 13+. 📆We’re releasing Q4 2025 Edison Podcast Metrics data later this month, & "Good Hang" will certainly be in the Top 50. ➡️Subscribe edisonresearch.com/subscribe/ & stay tuned!

Our Share of Ear 2025 year-end data shows Audiobook reach is at its highest point⬆️. According to the Audio Publishers Association 2025 Consumer Survey, conducted by Edison Research, 51% of Americans 18+ have ever listened to an audiobook. Read more & learn about our work w/@audiobooks: edisonresearch.com/audiobook-reac…

🎙️The future of #podcasting may be unpredictable, but listener trends offer the best clues about where it’s headed. Drawing from 20+ years of Edison Research data, Gabriel Soto explores how the next wave of podcast consumers is shaping the medium. ➡️Learn more & Register edisonresearch.com/event/the-evol…

Venezuela 2024 exit polls from Edison Research show Maduro lost decisively. @nytimes covers concerns about political stability. nytimes.com/2026/01/03/wor…

COVID-19 dramatically shifted audio listening time into the home from 2020 – 2022. While most of the audio listening remains at home, we now see a shift back towards pre-COVID levels. This week, we’re focusing on where U.S. weekly podcast consumers most frequently consume podcasts and how this sector of the audio world has changed over time. edisonresearch.com/at-home-podcas…

Our latest Weekly Insight: At-Home Listening Finds a "New Normal" edisonresearch.com/at-home-listen…

Take a break from your own scrolling and check out our latest research on TikTok. The Infinite Scroll: A TikTok Report is available for download or to replay edisonresearch.com/the-infinite-s…