Elizabeth Witman
52 posts
@ElizabethWitma3
Helping brands grow through authentic relationships. Marketing with meaning, guided by Philippians 2:4. 🤝📲 #RelationshipMarketing
Does AI make marketers lazy or does it make them better? I've been wrestling with this question for months. And I think I finally have an answer. During my keynote at Social Media Marketing World this year, I shared an image of sticky note with these powerful words: "How can AI help me with this?" I discovered the concept from Geoff Woods and it's brilliant. Some marketers approached me after, questioning if using AI is "cheating." I smiled and asked, "Is using a calculator cheating?" Then I wondered if using grammar checkers is cheating? Of course not. Just because a machine helps us reach our destination faster doesn't mean we're lazy. It means we're smart. It means we're focusing our human creativity where it matters most. I've noticed something fascinating in our industry lately. The marketers embracing AI are producing MORE original work, not less. They're experimenting more. They're testing more ideas. They're breaking through creative blocks that used to hold them back for days. Here's the truth: AI doesn't replace your marketing expertise—it amplifies it. It's like having a brainstorming partner who never gets tired, never judges your crazy ideas, and helps you refine your thinking. Perhaps the real lazy marketers are those refusing to learn these new AI tools. They're the ones clinging to outdated ideals while their competitors race ahead. They're the ones who will wonder what happened when they're left behind. I remember when social media was new. Some embraced it, others called it a fad. We all know how that turned out. This feels exactly the same. So what's your take? Are you leveraging AI to become better at what you do? Or are you watching from the sidelines? I'd love to hear from you. - @Mike_Stelzner
This is absolutely HUGE‼️ Take breaks & go outside if it’s a nice day We’re all in this together #wellnesscheck #screentime #reconnect
Content marketing is about building relationships. 🤝 As a founder, you need to create content that educates and inspires your audience, not just push a product. When your content speaks to their needs and provides value, it builds trust and engagement.
Is your B2B PR strategy missing a human touch? 🧐 Many think B2B is all about the brand, but people connect with people. A personal touch builds trust and engagement. Watch Emma’s full video explaining more, below! 👇
Marketing definitely isn't and shouldn't be a "numbers game" It's a relationship game and you will have to use all of your human empathy and emotional connection to EARN a place in the customer's day. Let's dispel misguided mythology like "marketing is a numbers game"
TIP OF THE DAY‼️ Video is your best friend 🤝 Tiktoks, reels, shorts = ✅ Good hooks, quick cuts, clear call to action 🗣️ #ContentCreation #socialmedia2025 #video
🤯 Mind-blown by this new feature in Canva that allows you to effortlessly create with AI. Great for any niche. Have you tried it yet? 😃 #CanvaAi #StokesSocialBoostsTools
