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Elsa 🦋
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Elsa 🦋
@Elsaaaaxo
my tweets only makes sense if you are in my head
London, England Katılım Temmuz 2010
274 Takip Edilen654 Takipçiler
Elsa 🦋 retweetledi

Your iPhone has a USB-C port because Europe passed a law. Europe is only 7% of Apple's sales. That 7% rewrote every iPhone on the planet, including the one in your pocket.
In October 2022, the European Parliament passed a law requiring every new phone sold in Europe to use the same plug, USB-C, by the end of 2024. Apple had fought this idea for years, arguing that forcing one standard would slow innovation. Three weeks after the vote, Apple's marketing chief Greg Joswiak sat on a panel at the Wall Street Journal's tech conference and gave up the fight: "We'll have to comply."
Eleven months later, Apple launched the iPhone 15. It had a USB-C port. The model sold in Berlin, Chicago, Mumbai, and Shanghai was the same phone.
Apple could have built a USB-C iPhone for Europe and kept the old Lightning plug (in iPhones since 2012) for every other country. That would have kept Lightning alive, and Lightning was a real business. Apple ran something called the "Made for iPhone" program. If you wanted to make a Lightning cable, a dock, a car charger, or a speaker that actually worked with an iPhone, you paid Apple $99 a year to join, plus roughly $4 on every connector you sold. Thousands of companies paid in.
But making two different iPhones is expensive. Apple sold about 247 million of them in 2025. Two designs means two factories, two parts orders, two boxes, two spare cables in the box, two warranty pipelines. Cheaper to copy Europe's rule and ship one phone to the whole planet.
A law professor named Anu Bradford wrote about this pattern in a 2012 paper and a 2020 book. She called it the Brussels Effect. Europe has about 450 million people who buy things. Big enough that companies set the rules for everyone, everywhere, to match whatever Europe says. Your cookie pop-ups come from Europe, a law called GDPR. Safer chemicals in your shampoo and sofa come from Europe, a law called REACH. The new App Store rule that lets you install apps from outside Apple's store comes from Europe, the Digital Markets Act. The USB-C plug on your phone is the same story.
The ripple is already spreading. India said every phone sold there needs USB-C by March 2025. California is working on the same law. Apple kept selling one last Lightning iPhone, the iPhone 14, outside Europe until September 2025, then quietly dropped it when the iPhone 17 came out. Lightning is gone from every store in every country. 7% of Apple's money rewrote 100% of Apple's phones.
WarrensBuffet@warrensbuffet2
If the EU is so irrelevant, why is every single iPhone sold globally a USB-C?
English

Il me reste 1 place pour Tayc le 10 novembre 2025 aux théâtre des Champs-Élysées en CAT 1!!! Je la vends au prix d’achat
@TaycOfficiel
m@hlymai
Vente Tayc !!!! Ayant un imprév: Je vends deux places pour Tayc le 10 novembre 2025 au théâtre des Champs-Élysées au prix d’achat!! @TaycOfficiel
Français

@makeitnina Je veux remaaaaaa. Je l’aime trop mdr. Et azy je viens mdr
Français
Elsa 🦋 retweetledi

A peu près aussi pertinent que si en 1944 on avait affiché une croix gammée et une étoile de David côte à côte avec une colombe au milieu.
AlertesInfos@AlertesInfos
🚨🇫🇷🇵🇸🇮🇱 FLASH | La Tour Eiffel s’illumine aux couleurs de la Palestine et d’Israël. (@CLPRESSFR)
Français

@NathanSykes I actually hate being ID… I am freaking 33 years old…. Too far from 25 lmao
English

